Friday May 03rd

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Challenges organizations face to be ready for a safe post quantum computing future

Category: Oct–Dec 2023 - Omnichannel Marketing
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-
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Yahoo integrated approach for advertising in a cookieless world

Category: Oct–Dec 2023 - Omnichannel Marketing
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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What it takes to implement a Web Analytics System
Usually you need an interdisciplinary project team to introduce a Web analytics system where business management, marketing, IT and engineering respectively often work with external service providers and consultants. The objective of the project management is to contribute knowledge and requirements ...
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Criteria for selecting Web Analytics Tools
Dimensions and metrics provide the basis for business relevant information of a Website, out of which result two important consequences. The detailed planning of metrics and dimensions lays the foundation for Web analytics. A good basis for the determination of the used dimensions generates the ques ...
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From Web Statistics to Web Analytics
The days of basic Web statistics are coming to an end. In fact, Web statistics are rapidly evolving into Web analytics. We now have the ability to monitor very reliably users’ paths through our sites. We can see what content is attracting them, and even from a visual perspective we can determine w ...
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The Top 5 Challenges of Web Analytics
A great deal has been said and written about the good, the bad and the ugly of web analytics. Niel Bornman, Acceleration's Director of Online Analytics boils the debate into five of the biggest challenges we face as we implement analytics tools and the ways that we can deal with them.
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Previous month's highlights

Protecting Data in the Cloud

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.

Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.

Annual report reveals continued surge in sophisticated bot attacks

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.

With new brand identity. LG aims to actively communicate with customers beyond generations and locations

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

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