Friday May 03rd

  • SecurityHQ’s Cyber Predictions

    SecurityHQ’s Cyber Predictions

    In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.

  • Content Remains King in the Future of Video in India

    Content Remains King in the Future of Video in India

    The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

  • Challenges organizations face to be ready for a safe post quantum computing future

    Challenges organizations face to be ready for a safe post quantum computing future

    DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.

  • Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.

  • Strategic merger of three digital technology firms in Asia

    Strategic merger of three digital technology firms in Asia

    Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.

  • Artificial Intelligence key in analyzing trends in fraudster behavior

    Artificial Intelligence key in analyzing trends in fraudster behavior

    A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.

  • Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

    Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

    Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence sharing, joint operations, technical collaboration, and ecosystem development.

  • Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

  • EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

  • Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.

  • Mindful Employer Branding Key to Successful Staff, HR Recruitment

    Mindful Employer Branding Key to Successful Staff, HR Recruitment

    In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

  • Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

    Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

    Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.

  • Revealed: The most creatively effective digital & TV ads in Southeast Asia

    Revealed: The most creatively effective digital & TV ads in Southeast Asia

    The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.

  • Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
Read more...

Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Read more...

AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
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Previous articles

Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

Category: Oct–Dec 2023 - Omnichannel Marketing
LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.
Read more...

Challenges organizations face to be ready for a safe post quantum computing future

Category: Oct–Dec 2023 - Omnichannel Marketing
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-
Read more...

Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
Read more...
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Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns
Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.
Read more...
Identify influencers that align with your brand's values and voice with IBM and Influential
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technolo ...
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HyperAuditor’s influencers, brands and agencies research
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH   Which of the following platforms do you use?
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Putting influencer portrayals to the test
Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.
Read more...

Previous month's highlights

Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

With new brand identity. LG aims to actively communicate with customers beyond generations and locations

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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