After welcoming over 1,500 attendees to last year’s third annual conference for Singapore’s interactive marketing community, dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, has its fourth annual regional event this year on June 16 and 17 at the Suntec Convention Centre.

The organizer is expecting to draw a record number of attendees by offering valuable networking opportunities and insight from experts through seven keynotes and over 24 breakout sessions covering social media, mobile marketing, metrics, augmented reality and more.

The adoption rate of digital marketing among Asian companies has been growing rapidly over the past year as businesses recognize that they must go beyond the boundaries of traditional media in order to reach their audience. As use of social media tools and platforms becomes increasingly influential on consumer purchasing decisions and brand perception, marketers need to adapt their models to more flexible frameworks through the use of digital platforms and tools.

Therefore ad:tech Singapore is expected to see a 20 percent increase in exhibitors with a strong interest from companies around the Asia region and includes a number of new initiatives, like:

  • Start-up Pavilion: An area of the show floor dedicated to propelling the growth of new companies in the marketplace.
  • Online Business Matching: Dedicated business matching program which is exclusive only to attendees of ad:tech Singapore to ensure they meet with the right people before or at the show.

By bringing together a broad scope of industry players from brand advertisers, traditional and interactive agencies, portals, to on-line publishers and technology providers, ad:tech Singapore 2011 will be the epicenter for online advertising and digital marketing experts to exchange best practices and discuss key global trends and phenomenon that are transforming the digital marketing landscape.

The two day Exhibition and Conference will bring together movers and shakers across all industries with one thing in common: to share insights into how digital innovation is transforming every facet of the marketing industry through keynote presentations, panels and workshops that feature the biggest and brightest minds in the industry such as:

  • Deb Henretta, Group President Asia, Procter and Gamble;
  • Michael Smith Jr., Head of Global Tech Initiatives, Yahoo! Southeast Asia;
  • Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising;
  • Hélène Blanchette, Head of the 1:1 Experience Service, Go to Market Strategy, Asia Pacific, Fuji Xerox Pte. Ltd.

Those just starting to explore what digital can do for their business can get their feet wet at a session about how to transition from traditional to digital advertising, while veterans can gain new insights from topics like the growth of location-based services, and everyone can benefit from sessions that get down to the bottom of hotly debated topics like getting value out of social media metrics.

Breakout sessions will dive deeper into some of today’s biggest questions around digital.

“2011 will see more brands jump onto the digital marketing bandwagon to create distinct experiential campaigns for their target audiences. Online advertising spend will see an increase, particularly in content, apps and social media by companies who want to build a strong online brand presence, which their customers can engage with, relate to and ultimately trust", said Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific.

“ad:tech Singapore is an excellent conduit to connect with key players in the digital and interactive space – successful brands that have carved their names in the technology arena, experts and thought leaders all converged at one location. This is an event not to be missed!” he added.

ad:tech wants to do its part in driving innovation in Singapore, so this year’s event will have a number of new initiatives geared towards start-ups and entrepreneurs. An online business matching program will ensure participants network with the right people to move ideas forward and a start-up pavilion on the show floor will be dedicated to propelling growth of new companies.

For the very first time, ad:tech Singapore has received funding from International Enterprise Singapore through the IMAP programme which enables Singapore incorporated companies to receive subsidies of up to 50 percent of their participation cost.

“Digital is constantly innovating and changing so it’s important that we bring the industry together every year to share those big ideas and key insights. This exhibition has become a robust marketplace for real business transactions where marketers and agencies uncover new opportunities to grow their business,” said Paul Beckley, Vice President, ad:tech Singapore.

“The great thing about our conference is it offers such a wide breadth of content that no matter what level you’re at with digital, just learning what it can do or operating a full-service creative agency, you are going to walk away from the conference with invaluable information for your business.” added Beckley.

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EARLY BIRD RATE still available until 25 May 2011!