AnyMind Group, an end-to-end commerce enablement company, has announced that it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program. Now, clients will be able to plan and execute TikTok creator marketing campaigns within AnyMind Group’s influencer marketing platform AnyTag.
Through this integration, AnyTag users will be able to access all that the TikTok Creator Marketplace – the official platform for brand and creator collaborations on TikTok – has to offer. Brands can tap into TikTok’s first-party insights on audience demographics, growth trends, best-performing videos, and much more to identify the right creators for creator and paid advertising campaigns.
In addition, marketers can tap on AnyTag to understand a creator’s posting insights – including the best times for a creator to publish a post to get the highest user engagement. This means marketers can now also plan creator posting times for campaigns based on optimal times that maximize follower engagement.
The integration also effectively omits the hassle of marketers having to toggle between TTCM and AnyTag to run influencer marketing campaigns with different groups of influencers, with AnyTag now having the integrated capabilities for influencer discovery, campaign activation, campaign management, tracking, and reporting for TTCM campaigns.
A recent State of Influence in Asia 2022/23 report by AnyMind Group highlighted that out of a sample size of 4,000 influencer marketing campaigns conducted across Asia, TikTok was used in one of four campaigns. In addition, there was visible growth in influencer marketing campaigns ran on TikTok from September 2021 to August 2022. From September 2021 to November 2021, the average proportion of campaigns ran on TikTok compared to other platforms was 17.67%, whilst from June 2022 to August 2022, TikTok had an average proportion of 24.34%.
On this partnership, Purwa Jain, Managing Director of Product Growth for AnyMind Group, said: “TikTok is an entertainment platform that we’ve worked with across various levels, from market entry and on-the-ground collaborations to tech integrations, to help marketers and creators to glean increased value from both our companies and corresponding platforms. We’re looking to expand the partnership to enable marketers to leverage TikTok even more effectively, ultimately driving forward the ecosystem.”
At present, AnyTag enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns, including affiliate marketing campaigns that leverage influencers. Additionally, marketers can discover trending influencers and content across Asia, manage user-generated content, and analyze their owned social media channels across platform statistics, competitors, hashtags, and brand mentions by social media users.
AnyMind Group has also developed connections for its other platforms with TikTok. In August 2022, the group’s e-commerce management platform, AnyX, was connected with TikTok Shop to enable businesses and online merchants to improve cross-channel operational efficiency on even more e-commerce channels across Asia, including e-commerce marketplaces, brand.com sites, and social commerce platforms.
"Creators are the lifeblood of our platform, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We're thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” said Adrian Man, Director of Ecosystem Partnerships, APAC & MENA, TikTok.