- Category: April 2014 - Mobile Marketing
The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketing, loyalty and CMO/CIO alignment.
Case studies explored include:
- Societe de tranport de Montreal (STM) - Montreal's largest public transit company
- BBVA - Regional bank in U/S/ serving the Sun Belt states (headquartered in Spain)
- Hillary's Blinds - Online retailor headquartered in the U/K.
Readers can download a complimentary copy at: www.cmocouncil.org/r/mrm-best-practices-wp