CMO_MobileThe Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketing, loyalty and CMO/CIO alignment.

The latest paper, titled "Best Practices in Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities," illustrates how leading brands are seeing mobile as more than just a single point solution. Featured are three very different case studies, each showing how mobile engagements have driven better experiences, developed longer-term relationships with customers and been fully integrated into overall business strategies in order to optimize the customer experience.

Case studies explored include:

  • Societe de tranport de Montreal (STM) - Montreal's largest public transit company
  • BBVA - Regional bank in U/S/ serving the Sun Belt states (headquartered in Spain)
  • Hillary's Blinds - Online retailor headquartered in the U/K.

Readers can download a complimentary copy at: