The Fifth Asian Publishing Convention (APC) will be held at The Landmark Bangkok, Thailand, on July 7 and 8, 2011.

This year’s theme is Savvy Content Management for Multimedia Business Extension - What Editors & Publishers need to learn to leverage Digital channels - hosted by the Magazine Association of Thailand (TMAT).

The annual magazine and digital publishing event recently announced the 26 finalists for the Asian Publishing Awards 2011 that were shortlisted by international judges:

Multimedia Consumer Research Category

  • Alphabet Media Pte. Ltd., FutureGov Research, Singapore

Advertising Delivery Category

  • Alphabet Media Pte. Ltd., Channel Sponsorship, Singapore
  • Singapore Press Holdings, Singapore Blog Awards 2010, Singapore

Innovative Business Models Category

  • CommonWealth Publishing Group, An In-depth Guide to Shanghai World Expo, Taiwan
  • Hinge Inquirer Publications, Targeted Multimedia Platform (TMP), Philippines

Effective Digital Publishing Category

  • Adobo Magazine, Adobo Magazine “Adobo Digital”, Philippines
  • CommonWealth Magazine Group, Do Active Green Living and Eliminate CO2 from Taiwan!, Taiwan

Best Use of UGC (User-Generated Content) Category

  • Alphabet Media Pte. Ltd., GovNet, Singapore
  • CommonWealth Magazine Group, Do Active Green Living and Eliminate CO2 from Taiwan!, Taiwan
  • Singapore Press Holdings Limited, Singapore Blog Awards 2010, Singapore

Best Use of Screen Tablet Platform Category

  • ABS-CBN Publishing, Inc., Metro Magazine iPad Edition, Philippines
  • MediaCorp Pte. Ltd., Style: magazine iPad application, Singapore
  • Trends Media Group, Special Issue of Trends Cosmopolitan for iPad, China

Best Use of Social Networks Category

  • Alphabet Media Pte. Ltd., FutureGov Asia Pacific Magazine, Singapore
  • U Magazine, HKET, Pursuing Social Power: U Magazine Facebook fanpage, Hong Kong

Best Use of Design, Layout and Presentation Category

  • MediaCorp Pte. Ltd., ELLE Spring/Summer 2011 Trends booklet, March 2011, Singapore
  • Technology Review India, (1) PHOTO ESSAY (2) DEMO, India

Best Use of Multimedia Marketing by a Book Publisher Category

  • CommonWealth Publishing Company, You Can Make a Difference, Too, Taiwan
  • HarperCollins Publishers India, The "Who is Johnny?" Campaign, India
  • One Media Group Limited, Sammi Cheng – eBOOK, Hong Kong

Best Book /Best Writer on Asian Socio-Economic or Media Scene Category

  • Katha, Chouboli and Other Stories, India
  • Maverick House Publishers, A Secret History of the Bangkok Hilton by Chavoret Jaruboon & Pornchai Sereemongkonpol, Thailand
  • Paiboon Publishing, The Interpreter’s Journal, Thailand

Innovative Corporate Communications in a Multi-Media World Category

  • Hong Bao Media (Holdings) Pte. Ltd., Cable & Wireless Worldwide Low Latency Networks, Singapore
  • Manila Water Company, Inc., The Path of Pat Tubig: Water and Wastewater Trail Program, Philippines
  • Sirimedia Co., Ltd., Andaman 365° Application on iPad in App Store, Thailand

The Asian Publishing Awards recognize best multimedia practices in magazine, book and corporate communications sectors, covering multimedia consumer research, advertising delivery, new business models, effective digital publishing, user-generated content, screen tablet platforms, social networks and design. While the book awards recognize multimedia marketing and writing on media or socio-economic aspects relevant to Asia.

In addition, there are awards for corporate communications which identify best multimedia usage and innovative campaigns in a multimedia context.

This year's APC will also inaugurates the Photo Awards, that has FASHION as its theme. There will also be a photo gallery of works from the region's leading fashion photographers.

The Asian Publishing Convention interfaces print editors and publishers with digital, mobile, screen platform and social media experts in intensive 90-minute workshops over two days. About 40 international experts will be engaged in transferring critical “how-to” practical coaching to print publishers and editors. APC's mission is to ensure the transformation of content into profitable multimedia channels with new business models.

The national magazine associations who are APC partners include: Society of Publishers in Asia (SOPA), ASEAN Book Publishers Association (ABPA), Asian Media Information & Communication Centre (AMIC), Association of Indian Magazines (AIM), Magazine Business Association of Taipei (MBAT), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), National Book Development Council of Singapore (NBDCS), National Book Development Board (NBDB) and VietnamMarcom.

APC is the Premier Learning Conference and Expo for Publishing Managers in Asia, presenting this year 40+ new media experts and colleagues.

Mr. Cyril Pereira, APC 2011 Co-chair, emphasized,  “This regional event can be leveraged by magazine associations and members at multiple levels - solid learning in New Media, strategic thought-leader value, networking with potential licensing partners or JV ventures, development of promising editors and commercial managers.”

For additional information visit the APC website