Tajana KudinovaDigital specialist agency AnalogFolk has appointed Tatjana Kudinova as UX Director for Asia, whose responsibilities include building on the agency’s existing research and intelligence, strategy and user experience design.

Kudinova has previously held UX lead roles at Accenture Interactive and Sapient Razorfish, working with brands such as Cathay Pacific, Asia Miles, ANA, HSBC, and General Electric. She was the lead designer on Asia Miles’ mobile app revamp which focused on personalisation and gamification. She also led design and research initiatives that created novel in-flight tools for pilots at Cathay Pacific.

Kudinova has presented, reviewed, and co-authored research papers at some of the world’s largest and most influential conferences on interaction design and computer graphics, including SIGGRAPH Asia and ISEA. In addition, her creative media works have been exhibited worldwide, including interactive art festivals such as MUTEK and SÓNAR.

Her appointment is part of a continued talent drive to strengthen the agency’s position as the leading digital specialist in the region, with a focus on customer experience.

CesarCNetApp, the leader in cloud data services, announced the appointment of Cesar Cernuda as president of NetApp.

He will report to CEO George Kurian and lead Netapp’s global go-to-market operations spanning sales, marketing, services, and support.

Today’s technologies and the rapid pace of digital innovation have created new opportunities for organizations to engage with and serve their customers. To capture these opportunities, NetApp’s marketing, sales, and services and support organizations will be combined under Cernuda to create an integrated, global go-to-market organization. Cernuda’s experience in leading global enterprise sales and transforming business will enable him to foster tighter alignment between the teams, helping NetApp to quickly capture new growth opportunities in enterprise storage systems and cloud data services.

Before joining NetApp, Cernuda served as president of Microsoft Latin America and corporate vice president of Microsoft Corporation, where he was responsible for all of Microsoft’s products, services, and support offerings across Latin America, and for accelerating the company’s transformation for the mobile-first, cloud-first era.

Before that, Cernuda was president of Microsoft Asia Pacific, where he led the company’s commercial and consumer products and service and support offerings. He also served as the worldwide vice president of Microsoft Business Solutions sales and field operations. He oversaw the Microsoft ERP and CRM go-to-market business worldwide. Earlier, he was vice president of Microsoft Business Solutions International, where he was responsible for sales, presales, channel, marketing, product, support, and services.

Cernuda earned a bachelor’s degree in business administration and marketing from ESIC University in Spain and completed a management development program (PDD) from IESE Business School at the University of Navarra in Spain. In 2012, he completed the “Leadership for Senior Executives” program offered by Harvard Business School. Cernuda is an independent board member of GESTAMP, a multinational company that specializes in the design, development, and manufacture of highly engineered metal components for the automotive industry.