Klook, a world-leading travel and leisure booking platform, announced a new integration with Google, bringing the Things to do platform into its digital suite of offerings for travel operators. This integration will enable operators of activities and attractions to operate as an official site listing on Google Things to do.
Google Things to do is a display feature that allows consumers to discover, plan and compare prices across activities and attractions around the world. It also allows for the availability of products to be updated and booked in real-time through a partner's website.
With Klook as a connectivity partner, travel operators can provide an official site listing on Google Things to do without any technological development efforts and help drive even more bookings from Google. Leveraging the company's proprietary Digital Solutions, operators will be able to manage their prices, ticketing, inventory management, and even marketing, while Klook manages the technology from API integration to payment enablement. Additionally, they will be able to enjoy increased global presence and outreach with Klook's support in 14 languages and 41 currencies, including over 30 payment methods globally.
EdgeConneX, the pioneer in global Hyperlocal to Hyperscale Data Center Solutions, announces that it has named industry veteran, Kelvin Fong, as Managing Director of its APAC regional business.
EdgeConneX has established its new APAC market headquarters in Singapore where Kelvin and his team will lead efforts in the region, which correspond with the company's strategic market expansion initiatives in APAC. Anchored by its Joint Venture, AdaniConneX, which develops and operates data centers throughout India, EdgeConneX plans to further expand in the region with the backing of its parent, EQT Infrastructure, one of the world's largest infrastructure funds.
With extensive data center operations and development experience in Asia, Kelvin brings a wealth of industry knowledge and customer relationships. Most recently, he served as Managing Director for CapitaLand, one of Asia's largest diversified real estate groups where he developed new business units in Singapore, China, and India. Previously, Kelvin was Managing Director of Global Switch for China Hong Kong, Singapore and China Mainland, and Executive Director of Asia Tone, a leading regional data center operator.
With the new market headquarters and Singapore-based team in place, Kelvin will oversee market growth in a region of the world that has experienced significant demand and growth, led by the digital transformation and cloud adoption push.
Binance Singapore, a fiat-to-cryptocurrency platform designed to meet the needs of Singapore users who buy and sell cryptocurrencies with Singapore Dollars, announced the appointment of Richard Teng, former CEO of Financial Services Regulatory Authority at Abu Dhabi Global Market (ADGM), as Chief Executive Officer (CEO).
Mr. Teng played a pivotal role in enabling ADGM to gain international recognition by global regulators and industry bodies, with a Forbes article labelling him as "one of the world's foremost innovative regulators". Under his leadership, ADGM grew from being a newly established financial center to having nearly 2,700 registered licenses in issue and more than 150 approved financial institutions in less than five years.
Prior to joining ADGM, Mr. Teng was the Chief Regulatory Officer of the Singapore Exchange (SGX). He led the regulation group responsible for policy, framework, and rule formulation in the areas of listing, trading, and clearing as well as regulatory solutioning for new products and services. Before joining SGX, Mr. Teng spent 13 years with the Monetary Authority of Singapore (MAS), where he rose to become the Director of Corporate Finance.
Binance Singapore offers Singapore citizens and residents trading pairs for Bitcoin (BTC), Ethereum (ETH) and Binance Coin (BNB). The platform provides SGD deposit and withdrawal functionality via Xfers Direct. Launched in 2019 with the backing of Vertex Ventures China as well as Vertex Ventures Southeast Asia and India ("Vertex"), Binance Singapore has been building strategic relationships to help drive more product innovation. Most recently, Binance Singapore announced a Memorandum of Understanding with the locally licensed firm CapBridge.
ADA appoints Sherry Tan as the Regional Head of eCommerce.
She will lead a team of next generation leaders who will support the growing demand of eCommerce in APAC and report to Anurag Gupta, Chief Operating Officer of ADA.
Sherry's appointment strengthens the senior leadership bench and completes ADA's strategy of unleashing end-to-end eCommerce in the region. She brings to her new role a deep strategic expertise and operational capabilities across the entire eCommerce value chain and will be working closely with the current 150+ eCommerce enablement team to synergise with ADA's data, MarTech, performance marketing, and creative teams.
Prior to joining ADA, Sherry was the Chief Business Officer of Lazada Malaysia, responsible for the growth of LazMall as well as managing multiple categories, namely FMCG and Mobile. She was also the Head of Tesco Malaysia private labels and the pioneer in launching Tesco Groceries, which adds to her extensive experience in online and offline retail.
Channel Factory has appointed Alex Littlejohn as Managing Director to manage its existing operations and to spearhead its growth in the APAC region.
The global technology and data platform manages to maximize both performance efficiency and contextual suitability by turning YouTube's 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory's mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels, and creators
Alex will be responsible for growing the Channel Factory's existing operations in Singapore and launching the business into the broader APAC region with local offices across SEA and Australia starting in Q4 2021.
Alex has extensive experience in scaling AdTech businesses, having held the position of President International for Adconion Media Group for 8 years where he was responsible for growing the team from a standing start to over 250 employees across 8 European and 4 APAC Markets.
Following Adconion's acquisition by Singtel (SGX) , Alex held the position of Senior Vice President APAC for Amobee where he managed the post-merger integration of 3 Business Units and was responsible for the groups Regional Finance, Marketing, HR, Product, Sales and Operations Teams. He has been recognized in the 40 most influential people under 40 years in the media and marketing twice, on two continents and has been awarded multiple times in multiple markets for his contributions to the industry.
Shen will be accountable for partnering across the Asia business to shape and deliver a transformed technology strategy and capability in that region. He will be reporting to Lisa Tobin, Managing Director, Technology, and Peter Bithos, Chief Executive Officer, Asia. Shen has over 20 years of experience in various technical and leadership positions across a large diverse domain in financial, banking, insurance, media, and digital. Most recently, he held the position of Chief Technology Officer for REA Group operations in International and Asia markets. Prior to REA Group, Shen was at Nomura, a global investment bank based in Hong Kong, and had consulted with ThoughtWorks, a global technology consultancy based in Australia and the United States.
In her role as CMO, Jane will be responsible for building and evolving the JobStreet and JobsDB brands for both the jobseekers’ and employers’ sides of the marketplace across SEEK Asia’s six markets. She will report to Peter Bithos, CEO, Asia. Jane Cruz-Walker brings over 20 years of experience in Tech, Media & Telco (TMT) in both start-up and large-scale organizations within Singtel, MediaQuest and PLDT groups, where she held key leadership roles across marketing, communications, commercial business units, business development and country operations. Prior to her TMT cross-over, Jane held marketing positions, leading FMCG brands in Colgate-Palmolive (Philippines, APAC and Latin America), San Miguel Corporation, and Magnolia-Nestle.
Free Adobe Analytics offering for higher education to advance digital literacy
Adobe announced the Adobe Analytics curriculum for education, a global program that supports the future workforce with in-demand data science skills.
As part of the next generation of the Adobe Education Exchange, college instructors and students will be able to use Adobe Analytics, the industry- leading customer data analytics platform, for free and get access to course curriculum with hands-on activities.
Students will learn how to use data to drive business decisions and gain skills for careers spanning data science to marketing and product management. The program is an extension of the Adobe Creative Campus program, which advances digital literacy through access to Adobe Creative Cloud in the classroom.
The program was developed through the Adobe Analytics Challenge, which launched in 2005. The popular competition gives college students a chance to work with real data to solve business challenges and past participants manages to use the experience to land careers. The success of the event drove eventually interest from higher education instructors, who wanted to include elements of the Challenge in their coursework.
The program has four core modules that can be incorporated into any curriculum. Participants get access to a sandbox environment, which allows students to use Adobe Analytics with rich demo data. It is meant to be self-paced, and instructors can pick and choose any of the modules to incorporate into their coursework. The modules focus on:
- Data Collection: organizations have to connect data from different sources and across departments such as marketing, customer service, sales, human resources and more — all of which require proper governance and privacy controls. In this module, students will learn the fundamentals of data collection, warehousing, and cleaning, as well as implementation.
- Data Strategy and Architecture: once data is collected, teams must set up a data structure to make the data consumable across an organization. Students can combine metrics across consumer touchpoints for instance, to understand how promotional offers online drive in-store foot traffic. It also gives students a chance to define key performance indicators and shape how goals are structured and achieved.
- Standard Metrics and Functionality: this module focuses on reporting and how data is presented to an organization at large, spanning functions such as marketing, product development, eCommerce, and design. Students will continue to layer meaning into numbers and showcase how insights can drive real action.
- Analysis Workspace Fundamentals: this module is a unique drag-and-drop interface in Adobe Analytics. Inspired by Photoshop, users can curate different data sets and take on a detective role in uncovering data anomalies and other insights. This module provides students an opportunity to curate data, collaborate with others, produce new visualizations, and uncover insights that advance business objectives.
To register for the Adobe Analytics curriculum for education, visit here.