With high-quality publication machines in every hand and pocket, there is more content than ever available. Absolutely anyone can produce and publish multimedia content from anywhere in the world in seconds. Unfortunately, most of it is of no interest to many.

Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social networks. The digital marketing world will continue to be dynamic in the coming year and advertisers should keep an eye on the most important trends for 2022.

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

I am sure we can all agree on the fact that corporate identity is the core of every brand, and therefore the most important element for business and marketing managers. Especially since it became clear that customers are no longer purely interested in just the product, but also who and what’s behind it. Thus, companies must work out what defines them and who they are.

Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.

MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

Joanna Hoheisel, Director Business Consulting at Optimizely, has identified seven trends in email marketing and is convinced that there is no getting around real data-driven email marketing for this year. Read in the following her list of the trends any marketers should keep an eye on in 2022:

As we enter 2022, the world continues to suffer from the pandemic, but the security industry has just kept changing, adapting, and evolving as a result.

Globally, there are now 4.62 billion social media users and growing, up more than 10 percent year-on-year: 424 million additional users brought the total number of social media users to more than 58% of the world's population.

Cisco published its 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy.

Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care.

Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24% in Q4 2021, in comparison to the previous quarter. Year-over-year (YoY) growth rose 11% to USD 2,793.12 per ad account per month. In Singapore, social ad spend surged 32% in Q4 in comparison to the previous quarter. YoY growth jumped 16% to USD 2,801.39 per ad account per month.

SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys.

Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when browsing (sub)categories on a website.