Wednesday Jun 07th

  • Improving marketing performance thanks to increasing digitization

    Improving marketing performance thanks to increasing digitization

    Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.

  • YouTube Shorts inspires multiformat creators and artists

    YouTube Shorts inspires multiformat creators and artists

    Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.

  • Yahoo’s Video Lite unlocks stronger storytelling

    Yahoo’s Video Lite unlocks stronger storytelling

    Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.

  • Seamless customer care across social and digital channels with Emplifi

    Seamless customer care across social and digital channels with Emplifi

    Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.

  • SML launches its first RFID technology center in Hong Kong

    SML launches its first RFID technology center in Hong Kong

    SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

  • AI spending in Asia Pacific to reach $32 billion in 2025

    AI spending in Asia Pacific to reach $32 billion in 2025

    According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

  • Success with individual content and customer experiences

    Success with individual content and customer experiences

    When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

  • Zoho unifies marketing operations with new platform

    Zoho unifies marketing operations with new platform

    Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

  • Guarantors of winning marketing automation

    Guarantors of winning marketing automation

    Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during automation and hinder the entire automation process. It is just as important to use the right tools, evaluate leads and use the analysis options of the automation software appropriately. Hence, know what is essential for successful marketing automation.

  • Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

  • The legal framework for search engine privacy is not solid

    The legal framework for search engine privacy is not solid

    When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

  • Merger of NielsenIQ and GfK in the making

    Merger of NielsenIQ and GfK in the making

    Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.

This week's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportu
Read more...

New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together
Read more...

Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
Read more...
View More Articles

Previous articles

Email is by no means a thing of the past

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article
Read more...

Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
Read more...

Good content ideas for quality leads

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the c
Read more...
View More Articles

Previous month's highlights

Enter the world of digital experiences

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best possible experience with all available data.

New Yahoo mail app’s first-of-its-kind features

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.

Bringing complex content to the point is an art

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Explaining things in a way that everyone can understand is a real superpower – and it can be learned!

Opportunities for strategic call tracking in the customer journey

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way, bring traffic.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg