Sunday May 29th

  • Strategically implemented content is the be-all and end-all

    Strategically implemented content is the be-all and end-all

    With high-quality publication machines in every hand and pocket, there is more content than ever available. Absolutely anyone can produce and publish multimedia content from anywhere in the world in seconds. Unfortunately, most of it is of no interest to many.

  • Online Marketing 2022: Between Artificial Intelligence and Diversity

    Online Marketing 2022: Between Artificial Intelligence and Diversity

    Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social networks. The digital marketing world will continue to be dynamic in the coming year and advertisers should keep an eye on the most important trends for 2022.

  • Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

  • Responsible AI research

    Responsible AI research

    As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

  • The Metaverse – digital utopia or trailblazer for the future?

    The Metaverse – digital utopia or trailblazer for the future?

    I am sure we can all agree on the fact that corporate identity is the core of every brand, and therefore the most important element for business and marketing managers. Especially since it became clear that customers are no longer purely interested in just the product, but also who and what’s behind it. Thus, companies must work out what defines them and who they are.

  • Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

    Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

    Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.

  • MadManga builds manga-oriented web3 universe for fans and creators

    MadManga builds manga-oriented web3 universe for fans and creators

    MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

  • Optimizely’s email marketing trend predictions for 2022

    Optimizely’s email marketing trend predictions for 2022

    Joanna Hoheisel, Director Business Consulting at Optimizely, has identified seven trends in email marketing and is convinced that there is no getting around real data-driven email marketing for this year. Read in the following her list of the trends any marketers should keep an eye on in 2022:

  • Hikvision’s trend predictions for the security industry

    Hikvision’s trend predictions for the security industry

    As we enter 2022, the world continues to suffer from the pandemic, but the security industry has just kept changing, adapting, and evolving as a result.

  • More than half of the world's population uses social media today

    More than half of the world's population uses social media today

    Globally, there are now 4.62 billion social media users and growing, up more than 10 percent year-on-year: 424 million additional users brought the total number of social media users to more than 58% of the world's population.

  • Privacy is now mission critical for organizations worldwide, Cisco study reveals

    Privacy is now mission critical for organizations worldwide, Cisco study reveals

    Cisco published its 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy.

  • Asia’s Social Ad Spend Soars

    Asia’s Social Ad Spend Soars

    Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care.

    Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24% in Q4 2021, in comparison to the previous quarter. Year-over-year (YoY) growth rose 11% to USD 2,793.12 per ad account per month. In Singapore, social ad spend surged 32% in Q4 in comparison to the previous quarter. YoY growth jumped 16% to USD 2,801.39 per ad account per month.

  • Globe debuts first ever Eco-SIM in Asia made from recycled refrigerator waste

    Globe debuts first ever Eco-SIM in Asia made from recycled refrigerator waste

    SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys.

  • Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce

    Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce

    Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when browsing (sub)categories on a website.

This week's highlights

Alternative data-driving extreme market research disruption

Category: May 2022 - Security & Data Privacy in Marketing
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: w
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How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
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Worry-free with strong IT security

Category: May 2022 - Security & Data Privacy in Marketing
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and
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Previous articles

Meet Chinese Central Television’s AI anchor Wang

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this
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Strategic partnership brings customer-oriented solutions to life

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
The data and artificial intelligence company, ADA, and Treasure Data, a global Customer Data Platform (CDP) company, announced a strategic partnership to bring end-to-end enterprise customer-centric s
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The benefits of deep learning for campaign targeting

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now
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Previous month's highlights

Asia’s Social Ad Spend Soars

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24% in Q4 2021, in comparison to the previous quarter. Year-over-year (YoY) growth rose 11% to USD 2,793.12 per ad account per month. In Singapore, social ad spend surged 32% in Q4 in comparison to the previous quarter. YoY growth jumped 16% to USD 2,801.39 per ad account per month.

Cisco's Broadband Index reveals people value access to the internet more than ever

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

According to Cisco’s global survey of almost 60,000 workers across 30 countries about their home broadband access, quality and usage, economic and societal growth will not happen without universal access to fast and reliable internet.

“Granfluencers” earn a great deal of Social Media money

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.

IAS’s social ads and consumer perception study – Singapore Edition

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Integral Ad Science has released the Social Ads and Consumer Perception study – Singapore Edition which provides an overview of social media usage and insights into user perceptions of social media in-feed ads, a format inside a user’s social feed.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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