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Improving marketing performance thanks to increasing digitization
Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.
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YouTube Shorts inspires multiformat creators and artists
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.
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Yahoo’s Video Lite unlocks stronger storytelling
Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons and messages.
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Seamless customer care across social and digital channels with Emplifi
Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.
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SML launches its first RFID technology center in Hong Kong
SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.
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AI spending in Asia Pacific to reach $32 billion in 2025
According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.
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The road to data-driven marketing is easier than you think
As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.
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Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed
Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.
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Success with individual content and customer experiences
When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.
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Zoho unifies marketing operations with new platform
Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
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Guarantors of winning marketing automation
Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during automation and hinder the entire automation process. It is just as important to use the right tools, evaluate leads and use the analysis options of the automation software appropriately. Hence, know what is essential for successful marketing automation.
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Kantar reveals the most creatively effective digital ads in Southeast Asia
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.
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The legal framework for search engine privacy is not solid
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.