Friday May 03rd

  • Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

  • API Security Company Neosec acquired by Akamai Technologies

    API Security Company Neosec acquired by Akamai Technologies

    Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

  • IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs

    IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs

    IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.

  • Appier integrates GenAI into its products to optimize key marketing applications for businesses

    Appier integrates GenAI into its products to optimize key marketing applications for businesses

    Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.

  • Cybersecurity in the age of digital currency

    Cybersecurity in the age of digital currency

    Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.

  • Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

  • Black Friday Online Shopping Safety Checklist

    Black Friday Online Shopping Safety Checklist

    Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British people worry that AI will make it easier for criminals to commit online fraud” – NCSC.

    But while AI scams like voice cloning, romance scams, and language mimicking are on the rise, “93% of the biggest spenders, millennials aged 24-35, plan to shop during this coming weekend. And they spend an average of $419.52 per person.” But with cyber security threats at an all-time high, how can shoppers and businesses stay cyber safe?

    Here are our top tips for staying safe online, and the preventative measures that can be taken while shopping for your latest bargain.

    1. Be Aware of Phishing & Quishing Attacks

      SecurityHQ analysts have recently observed a significant increase in Business Email Compromise (BEC), regarding phishing attacks containing QR code (Quishing) and captchas for credentials harvesting. Quishing attacks usually occur via the scanning of a QR code. This technique involves tricking users into scanning a QR code using a mobile phone. The QR code then redirects the user to a phishing or fake website that aims to steal their credentials.

      Read more about Quishing, and how to spot QR Code vulnerabilities, here.

    2. Read the Small Print

      If something seems too good to be true, it probably is. While Black Friday deals can offer huge discounts that are genuine, people still need to make money. Anything ridiculously cheap is a red flag.

      What to look for:
      • It is worth checking the reputation score of retailers to determine if that retailer can be trusted.
      • A website with no company address, descriptions or specifications on items are all red flags. Look for the details. And do not base purchases solely off star ratings, as these can be fake.
      • Pop-ups that offer free electronics are obvious scams, containing malicious phishing links, and should be avoided at all costs.
      • Read the small print. Often cons are perfectly visible if you know what to look for. Like seeing a picture of a laptop being advertised, going to buy said laptop for a reduced rate without reading the small print, and receiving a literal picture of a laptop in the post. The devil is in the detail.

    3. Use Reputable Websites/Companies

      Tried and Tested
      – Using websites that are globally known is a good way to avoid any nasty surprises. Even if it is a couple of pounds more, it is worth knowing where your money is going and that your purchase will be tracked and delivered.

      Use Antivirus Software that will warn you of potentially dangerous sites in search results as well.

      Look For Suspicious Emails, as well as suspicious calls and text messages. Never click on a link you are unsure of, and never provide personal information over the phone. Read more on email security, here.

    4. Stop, Look, Check, Pay

      Secure Sockets Layers (SSL) are used to ensure data is encrypted before being transmitted across the web. It is also an indication that an organization has been verified. Keep an eye out for HTTPS in the address bar rather than HTTP, as this highlights a site uses SSL.

      Make Sure the Website That You Intend to Shop on is Not a Copy of a legitimate one. Verify that the date and name of the organization are consistent with the site you are visiting. And look for typos in the URL. Your best bet it to go directly to the website yourself, and do not access it through links on other sites/emails.

      When using public Wi-Fi, use a VPN as the most effective way to stay safe and so that hackers do not steal your personal data while you are on an unsecure network.

    5. Check Your Bank Account
      • Use a credit card or payment method which offers protection (i.e., PayPal).
      • Check your accounts regularly for fraudulent activity.
      • Only provide enough details to complete your purchase (no extra details required)

    6. Keep Your Passwords Safe & Don’t Use Default Credentials

      Default credentials used by applications and appliances are often published on the internet. This can be a big problem. An attacker will typically first scan your network to see where they can move next. If an attacker was lucky enough to identify applications or appliances with default credentials enabled, it won’t take them long to hunt on the internet for these published credentials. Read how to detect default credentials, here.

      Finally, keep your passwords safe. Read this blog on password protocols to learn more. Don’t let cyber scams ruin your festive fun this winter!


    By SecurityHQ

  • 5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.

  • Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.

  • EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

    After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

  • Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.

  • Zero in with ABI’s Research Spotlights on research that is critical to your success

    Zero in with ABI’s Research Spotlights on research that is critical to your success

    The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.

  • Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
Read more...

Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Read more...

AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
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Previous articles

Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
Read more...

Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
Read more...

KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success

Category: Oct–Dec 2023 - Omnichannel Marketing
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
Read more...
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A closer look into Facebook’s people-based marketing
By now, we all know that using cookies alone for ad serving and measurement is flawed, since they do not work on mobile and therefore can’t capture the whole path to purchase, besides supposedly overemphasizing last-click attribution. Facebook’s ad serving and measurement platform, Atlas, allow ...
Read more...
When the Internet got a memory…
Before Lou Montulli developed the cookie in July 1994, the Internet had no memory. Incredible to imagine it today - especially in marketing – that whenever a person clicked on a webpage, he became an arbitrary user again and again. There was no way to bring him in connection with the action he has ...
Read more...
Tableau again crowned leader in business intelligence and analytics
For the third year in a row, Tableau has been positioned as a leader in Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms and that for good reasons. In fact, Gartner placed Tableau highest in ability to execute. JY Pook, Vice President, Asia Pacific Sales, Tableau Software ...
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Risks that may lurk in dealing with big data
Despite all of the promising indications of a rosy, data-driven future, there are also critical voices that urge not to overvalue Big Data and to ensure correct handling of it. These voices include, for example, Professor Richard Rogers, professor of New Media and Digital Culture at the University ...
Read more...

Previous month's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

Majority of APAC consumers are willing to sacrifice data security for convenience

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.

Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.

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