6TheThe technological progress has accelerated dramatically in the past decades and lasting changes in our communications is taking effect in ever shorter intervals. The pressure on companies to face the continuous and incessant processes of the dynamics of change has significantly increased.

However, the higher the pressure the more inhibiting it can be, and that in particular becomes obvious when executives strongly support basic changes in their companies, but lack the last step towards drastic and comprehensive measures. The buzzword they have to keep in mind is digital transformation as it is changing today’s structures and strategies in which we think, act and do business.

In change management, the analysis of the current state is basically conducting a revision that reveals structures and strategies and eventually deriving target definitions that have to be achieved in order to eliminate weaknesses and mistakes. To achieve the objective, individual milestones are compiled, which determine how strategic and technical, as well as infrastructural and technological conditions can be established. But in doing so, the goals themselves must remain dynamic to keep pace with the transformation itself and the company must act in concert, meaning there must be a top-down approach and all corporate levels must pull together.

Changes in a company's IT department indeed influence all underlying structures and processes - even those that are not directly controlled by technology. Therefore, part of the daily job of a project manager are workshops for customers on demand, where not only the status quo and current opportunities for improvement are analyzed and elaborated, but also the effects on corporate structure changes for today and the future. By trusting and close cooperation with the customer, the system can also be continuously and individually adjusted to the appropriate requirements.

In future, IT service providers are probably more than ever obligated to offer new hardware, latest software and new devices, because digital transformation demands a constant change in the way we communicate and do business. Just confronting customers with benefit arguments is no longer sufficient nowadays, instead a long-term cooperation regarding customer benefits is expected, also in terms of structural and strategic measures, as well as accelerated corporate dynamics.

Therefore, prepare your digital infrastructure for more options to get a consistently efficient and flexible communication process. Holistic process competence and interface expertise are needed that can bring in significant process optimizations through integration of automatism or by making better use of existing data sources.

By MediaBUZZ