karlwuHavas Media Group announced the appointment of seasoned media and marketing specialist, Karl Wu as CEO for Greater China.

Based out of Beijing, Karl will be responsible for Havas Media Group’s brands Havas Media and Arena Media as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.

Karl joins the agency with an impressive track record in integrated marketing and advertising, having held senior roles both on the agency and the client side. He was most recently the COO of Mediacom China and concurrently the Asia Pacific Managing Director of one of the agency’s largest client - Volkswagen.

Prior to joining Mediacom, Karl led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.

Joe Sousa 1Rockwell Automation has named Joseph Sousa President of its Asia Pacific region.

Sousa, who recently served as President for Latin America, will be responsible for executing the company’s growth and performance strategy and leading the commercial and selling organization in China, India, South Pacific, Southeast Asia, Korea and Japan. The Asia Pacific region contributed US$834.5 million in sales in fiscal 2015.

Sousa joined Rockwell Automation in 1988, serving as a District Manager, Sales Vice President and Regional President.

Sousa succeeds Tom O’Reilly, who will repatriate to the United States as Vice President, Global Business Development at Rockwell Automation. O’Reilly has over 25 years of service with Rockwell Automation as a global business leader.

MH full res MKit4Cloudera announced the appointment of Mick Hollison as chief marketing officer (CMO) to lead global marketing strategy as the company targets additional growth and success as a prospective public company.

With more than 25 years of technology marketing, sales and product management experience, Mick is highly qualified for the position since he worked for some of the world’s most successful companies, including Citrix, Microsoft, IBM and most recently, sales acceleration and machine learning company,, prior to joining Cloudera. Under his leadership, InsideSales pioneered a shift to data-driven marketing and sales that has served as a model for organizations around the globe.

Mick joins Cloudera at an important time, as the company has continued to innovate new ways to intelligently store, access, and analyse huge amounts of data at breakneck speeds. This continuous innovation has enabled Cloudera to win dozens of large enterprise customers including some of the world’s largest and most innovative companies such as Airbnb, Citigroup, Mastercard, or Walt Disney to name a few.

Mick is still an advisory board member for InsideSales and a contributing author on He is also an accomplished public speaker who has shared his insightful messages about the business impact of technology with audiences around the world. He graduated from the Georgia Institute of Technology with a bachelor of science in management.

rich1Hootsuite has announced the appointment of Rich Meiklejohn as its first general manager of Asia-Pacific (APAC).

Meiklejohn brings 25 years of Asia and Australia experience in software, media and consulting to Hootsuite. Prior to joining Hootsuite, he managed key partnerships for Cognos, a leading business intelligence and performance management software company. He also helped grow the APAC region of the pioneering web-based customer service company, eGain.

Meiklejohn has also served as the CEO of Zafin Asia Pacific, a provider of relationship banking software solutions, and was a partner at one of the world’s top professional services firm, Heidrick & Struggles, where he advised c-suite clients on leadership, talent management and strategy.

As general manager of Hootsuite APAC, Meiklejohn will be responsible for growth strategy and overall performance in the region, and will report to Hootsuite’s senior vice president of sales, Bob Elliott.

The newly established role reflects Hootsuite’s rapid growth in APAC over the past year including adding 50 percent more people to their team in 2016. Hootsuite APAC now supports more than 2.6 million users at companies such as Woolworths, OCBC Bank, ANZ Bank, Alliance Bank Malaysia Berhad and Telekom Malaysia Berhad.

Hootsuite will be expanding into a new larger Sydney office space to accommodate its growing operations, and will hire additional staff across the region, including Singapore.

bradLeading regional communications firm GHC Asia, known for its expertise in the travel, hospitality and luxury lifestyle sectors, has appointed Brad Burgess as Head of China.

Brad will lead the firm’s operations and client service for China, working closely with Rhoda Adams, who takes on a new role for business development in China.

Brad will be a key member of the senior management team, reporting to Nicola Oldfield, Group Managing Director, and will be initially based in Beijing, but work across the Beijing and Shanghai offices. He will be responsible for the overall business and operations in China as well as the strategic development of the market, building on the firm’s current strengths in travel and luxury lifestyle, and utilizing his experience in strategic communications and corporate consultancy to identify new market opportunities.

Brad joins GHC Asia from Burson-Marsteller where he was an award-winning director in China, focusing on international communications and reputation management. He led the international media team and oversaw key client relationships including global communications for Chinese companies, clients in technology, reputation management for sovereign governments (tourism, economic development, primary industry) food and education.

Brad has significant experience in issues management and crisis communications, including developing a full crisis management approach for a foreign government in China. He is an executive coach and has developed a range of external and internal training programmes to help build business and capacity, respectively. Brad launched the Burson-Marsteller Leadership Institute in 2012 to drive business opportunities and thought leadership for the company.

Prior to joining Burson-Marsteller, Brad held positions of increasing responsibility at IPG agencies Weber Shandwick and Golin. During this time, his focus was primarily on tourism, economic development and corporate communications for multinationals.

An American national and living in China for nearly fifteen years, Brad is fluent in Mandarin and literate in Chinese and a published writer in English and Chinese. He enjoys contributing to industry activity, such as serving the American Chamber of Commerce as the chair of the Marketing, Advertising and Public Relations group, being an award judge and trainer for the Chinese public relations association 17PR, or supporting the executive leadership of INCLUDED and UTOPIA, non-profit organizations focused on building more inclusive and better-designed cities for tomorrow.

Headquartered in Hong Kong, GHC Asia has offices in Beijing, Shanghai and Singapore with partners across the region and internationally.

InMobi , a global mobile advertising and discovery platform, just launched an advanced suite of video formats across countries in Asia Pacific to help brands capitalize on the opportunity offered by mobile video advertising.

The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan. The platform includes an advanced suite of ad formats such as vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos that have been designed to maximize reach and engagement.

The combination of mobile-first video creative capabilities across all video ad formats, smart retargeting and endorsement from 3rd party measurement partners, makes InMobi's video ad platform a comprehensive and advanced option for advertisers today.

Ee Rong ChongOgilvy & Mather Singapore has appointed 16-year Ogilvy PR veteran Ee Rong Chong, currently Managing Director of Ogilvy Public Relations Singapore, to the newly created Group Managing Director post, effective immediately.

In the new role, Chong will partner with O&M Singapore Group Chairman Chris Riley to accelerate implementation of the agency’s global “Next Chapter” strategy which centers on deeper integration across the Group’s disciplines and the advancement of modern marketing services such as data analytics, marketing automation and digital media. The pair will also work closely together on delivery transformation and future proofing existing service offerings in a bid to stay ahead of the curve in Singapore’s competitive communications market.

In addition to her new responsibilities, Chong will continue to serve as Managing Director of Ogilvy Public Relations Singapore. Since joining Ogilvy PR in 2000 in Kuala Lumpur, Chong has made the most of Ogilvy’s global network, living and working around the region, leading client relationships and campaigns spanning key markets such as Singapore, China Australia, Indonesia, Malaysia and Thailand.

VML Malaysia TeamThe global digital marketing agency, VML, announced the launch of its first office in Malaysia.

Regionally headquartered in Singapore, VML has offices in Jakarta, Mumbai, New Delhi and now Kuala Lumpur.

The company that engineers best in-class digital experiences for some of the most respected and recognized brands has also appointed an established the advertising practitioner Lee Chin Chuan to lead its operations in Malaysia as Head of Digital.

With over seven years of industry experience in managing and strategizing for brands’ above-the-line communication, Chin Chuan will oversee business development and capacity-building at VML Malaysia.

Since his appointment, Chin Chuan has built a strong, full-services team, including client solutions, project management, social and strategic planning. Chin Chuan’s expertise in working with brands span a range of industry sectors – including Telecommunication, ICT Solutions, Automotive, Finance & Banking, Fast Moving Consumer Goods (FMCG) and Entertainment.

MediaMath, announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaranteed product, the first external programmatic technology partner to do so.

The product brings the power of programmatic to the most premium, sought-after supply inventory. Google estimates nearly 60% of programmatic spending will be via Programmatic Guaranteed by 2019.

“We are excited to be the first company that Google has opened their Programmatic Guaranteed offering to. The opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North America. Advertisers achieve better ROI when they execute this new type of deal – it’s a must-have”, Tanuj Joshi, VP, Global Media Partnerships, MediaMath, commented.

Today, advertisers are looking for new ways to procure inventory through direct deals both efficiently and at scale without sacrificing quality. MediaMath’s integration with Google’s Programmatic Guaranteed does exactly that by streamlining the workflow for securing and negotiating high-value inventory from more than 500 publishers. More importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys.

johnson1Johnson Controls, is improving its building services offerings in Asia-Pacific through a transformational program that leverages cloud-based services, mobility tools and data analytics.

The newly launched program will increase service technicians' productivity by more than 10 percent and will lower equipment maintenance and repair costs.

With Johnson Controls' cloud-based field mobility productivity tools and connected services, technicians will have better access to customer, contract and technical information, which will provide invaluable insights and in simplifying operations. Technicians will be well-connected to Johnson Controls' database of building insights, which will enable them to troubleshoot problems in a quicker and more accurate manner. In addition, technicians can perform preventive and predictive maintenance, which will help them keep equipment operating at their optimal levels.

Mature economies, such as in Singapore and Hong Kong, face a skilled manpower crunch in building services. With improved productivity using Johnson Controls' service program, building owners can manage escalating manpower costs, high turnover and disruption to operations.

Johnson Controls is one of the first building efficiency companies to launch cloud-based field mobility productivity tools in Southeast Asia and will roll out the service transformation program in phases across Asia-Pacific.

Hootsuite announced partnerships with six leading social advertising leaders to extend its platform and bridge the gap between organic and paid social.

With this news, Hootsuite now offers the largest social advertising ecosystem of any social media management platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimized social advertising campaigns to drive business results.

Hootsuite partners include:

    • AdEspresso, the best-in-class self-service solution for Facebook and Instagram advertising optimization,
    • Kenshoo, the global leader in agile marketing,
    • Nanigans, the leading provider of advertising automation software for in-house marketing teams,
    • Adaptly, a technology and services company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest,
    • Mediative, one of North America's largest integrated digital marketing & media companies,
    • The ad-tech company Popimedia, a subsidiary of Publicis, helps brands to optimize spend, save time, and scale media on Facebook.

Hootsuite’s integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage paid social campaigns and organic social channels all in one place.

Customers will be able to get a holistic view of all social activity, which not only improves productivity, but also allows them to make better decisions on their paid efforts; driving more impactful results to the business.

Adaptly and Mediative give customers the opportunity to leverage sophisticated software and managed services expertise. With a strong focus on ROI and maximizing effectiveness of digital marketing programs, these partners will work with brands to develop impactful social advertising campaigns.

Veritas Technologies announced that it is expanding its Google Cloud Platform integration with support for Google Cloud Storage Coldline.

By combining Information Map, NetBackup and Google Cloud Platform, customers can take advantage of frictionless information governance with complete visibility, insight and greater control of their data.

The number of enterprises using cloud as a backup destination is on the rise and expected to double by 2018, Gartner stated. As this trend continues, customer choice in cloud storage destinations and the appropriate tiers within those destinations becomes critical to building the right data management and governance strategy. This includes backup and archive to durable, offsite repositories such as Google Cloud Platform.

Veritas is advancing enterprise data management through simplified data migration to Google Cloud Platform by automating and optimizing storage lifecycle policies, reducing cost and improving agility.

Google Cloud Storage Coldline offers customers an ideal cloud destination for the long-term archiving of backup copies and disaster recovery of cold data with no compromise on latency or availability.

Google Cloud Storage integrates seamlessly with Veritas NetBackup Appliances, giving customers a complete solution for managing data through its lifecycle. The NetBackup Appliance offers optimized local storage for critical backup data that needs to be readily accessible for quick restore. As the data ages, it can automatically move through different tiers of storage, including cloud. All of this is managed via a single policy and management console. Veritas Information Map further illuminates unstructured data assets across the global storage environment for complete visibility, easy management, and new levels of insight from which smarter decisions can be made.

Elie KanaanCriteo announced the appointment of Elie Kanaan as Executive Vice President of Marketing.

He will lead Criteo’s product marketing, marketing and communications initiatives across the globe.

Kanaan is the former VP of Marketing EMEA for VMware and has held positions at SAP, Mercury and Oracle earlier in his career.

As the needs of marketers evolve to meet higher consumer expectations, Kanaan and his team will play a key role in helping advertisers deliver on the mass personalization challenges of modern marketing.

“What marketing leaders want today is measurable business results from their marketing and ecommerce investments. With the consumer holding the ultimate power, they are looking to preserve the best consumer experience, by serving them with personalized and relevant ads ”, Kanaan said.

Criteo’s data-driven engine and multichannel solutions empower marketers to deliver to the individual consumer, relevant, seamless and accountable ads.

The advertising technology company AdAsia Holdings just announced the launch of their offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian presence.

Kosuke SogoClients in Indonesia and Vietnam now have access to the AdAsia Digital Platform, an easy-to-use, self-service integrated platform capable of managing and executing multiple marketing functions. AdAsia also looks to grow its CastingAsia database with influencer partnerships from these two markets.

“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being another high-demand area. In addition, native advertising is a growing space for these two markets, and we’re looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertisers and publishers, said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.

“One of our key business pillars is localization, and we’re looking to tailor each solution according to the specific needs of each market. Bringing locals on board will allow us to build teams that understand the particular advertising market’s needs, communicate with clients, and know what works best,” concluded Sogo.

AdAsia’s offices are located at UOB Plaza in Jakarta, Indonesia, and Saigon Trade Center in Ho Chi Minh City, Vietnam, in the heart of each business district o be easily accessible.

The 7-month old company currently has four offices in Southeast Asia, with the ambition to enter the Greater China market within the next quarter.

Grey Group Indonesia has announced the appointments of Sawitri Hertoto as Head of Activation and Nugroho Nurarifin as Executive Creative Director.

sawitriSawitri returns to Grey from McCann, where she was previously Group Brand Director managing the L’Oreal Paris, Maybelline New York, and Cathay Pacific accounts. In addition, she also oversaw all Activation, Shopper Marketing, Digital, and ATL-related activities. With 15 years of experience in Marketing, her distinguished career included a previous stint at Grey, where she was instrumental in setting up the Shopper Marketing division. In her current role, she will lead all activation capabilities and bolster Team P&G’s offerings. Her move is aligned with recent instances of ex-Grey staff returning to the network, with Arun Raman of GREY group India the most prominent example.

nugrohoNugroho joins the ranks of Grey Group Indonesia as an Executive Creative Director. He is a highly-acclaimed creative, who prides himself on delivering impact through stories of human connection. Nugroho’s decade-long career include previous stints with the McCann Worldgroup and fellow WPP agencies Ogilvy & Mather, as well as Young & Rubicam. Formerly the Global Creative Lead for Kopiko Candy at McCann, his portfolio of former clients includes L’Oreal Paris, Wyeth, and Nestle Breakfast Cereals (Koko Krunch).

Based in Jakarta, both will report to Monika Rudijono, President Director, Grey Group Indonesia.

Top Singapore Firms Recognized at the2016 Frost & Sullivan Singapore Excellence Awards

Singapore Excellence Awards 2016

Frost & Sullivan recognized top firms in Singapore at the 2016 Frost & Sullivan Singapore Excellence Awards banquet held at the Conrad Centennial Singapore on 13 October 2016. MediaBUZZ Pte Ltd enjoyed having been part of the conference and event.

Mr. Nitin Bhat, Partner & Head of Consulting, Asia-Pacific at Frost & Sullivan said that the award recipients showed great innovation, visionary and smart strategies needed to succeed in the competitive Singapore market. “We certainly hope that the recognition will spur companies in Singapore to continue their best in expanding their business locally and regionally," he noted.

The recipients of the 2016 Frost & Sullivan Singapore Excellence Awards were identified based on in-depth research conducted by Frost & Sullivan's analysts. The award categories offered annually are carefully reviewed and evaluated to reflect the current market landscape and also includes new emerging trends.

The shortlisted companies were evaluated on a variety of actual market performance indicators which include revenue growth; market share and growth in market share; leadership in product innovation; marketing strategy and business development strategy.

Frost & Sullivan congratulates all the outstanding recipients of the 2016 Frost & Sullivan Singapore Excellence Awards:
Top Singapore Firms Recognized at the 2016 Frost

Mike AmourHavas Creative Group announced the appointment of Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17.

In this new role, Amour will be responsible for leading and driving continued collaboration and growth in one of the most dynamic regions for Havas Group. The appointment is a key milestone in the group’s ongoing efforts to build agile teams and integrated structures to deliver the most impact for clients. Amour will report to Andrew Benett, Global CEO of Havas Creative Group, and will be based in Singapore.

Prior to joining Havas Creative Group, Amour was President, Asia Pacific at Starcom Mediavest Group. Previously, as CEO Asia Pacific at Project: Worldwide, Amour created a future-facing offer to drive growth beyond experiential marketing. Amour also led Grey Group Asia Pacific for four years as Chairman and CEO, where he oversaw significant growth, including acquisitions in China, India, and Vietnam. Prior to that, based in London, New York, Tokyo, Paris and Portland, Amour held senior management positions at McCann, TBWA, and Wieden + Kennedy.

Amour will take over from Juan Rocamora, currently Chairman, Havas Creative Group APAC, who will retire at the end of the year.

xaxisThe programmatic audience company, Xaxis, announced its plan to acquire Triad Retail Media, the global leader in digital retail media advertising from Rockbridge Growth Equity and Falcon Investment Advisors, subject to regulatory approval.

Triad fuels mobile and desktop eCommerce by enabling large retailers to turn their websites and apps into valuable advertising platforms, providing marketers with the ability to reach and engage consumers as they shop online. The deal will establish Xaxis as a significant player in the fast-growing retail media and eCommerce market, while providing Triad with access to Xaxis’ technology expertise and the resources and client base of WPP, the world’s largest communications services group. Walmart, eBay, Asda, Toys "R" Us, CVS, Sam’s Club, Staples and Kohl’s are among the major global retailers that rely on Triad Retail Media to power their media platforms. On the brand side, more than 1,500 of the world’s largest advertisers utilize Triad’s full-service creative, data and production solutions to connect with shoppers at point-of-sale. The deal represents a win for both retailers and advertisers, who will benefit from more advanced shopper customization tools, better targeting, new mobile products and stronger international reach that the combined companies can deliver.

Powered by the $1.5 trillion eCommerce industry, digital retail media provides unique benefits for brands, retailers and shoppers. Brands gain access to shoppers at point-of-sale in an attractive customer-experience environment. In addition, retailers can drive incremental revenue from their e-commerce sites and apps while providing a more engaging, media-rich environment for shoppers.

Following the closing of the acquisition, Triad Retail Media and its nearly 700 team members across 14 global offices will continue to operate as a standalone brand under its own leadership.

jonah ken tancomScore, Inc. announced the appointment of Jonah Ken Tan as Vice President, Southeast Asia, effective immediately.

Based in Singapore and reporting to Joe Nguyen, comScore Senior Vice President, Asia Pacific, Mr. Tan will lead comScore’s business in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. He steps into this position following the departure of Vice President, Southeast Asia, Kerry Brown. This announcement follows news of comScore being selected as the online audience measurement partner in Indonesia and reappointed as the official Internet audience measurement currency in Malaysia.

Mr. Tan joined comScore in 2014 as Solutions Director, Asia Pacific, leading pre-sales consultancy and partner development for comScore’s advertising product suite across 13 markets in the region. Prior to comScore, he was Director, Digital Sales at Singtel, where he managed digital sales teams to run its online store and tele-sales business in the consumer division. In addition, he spent a large part of his career developing strategic alliances and managing channel partners in the region for corporations such as PayPal and Cisco. He also built reseller networks for companies like Friendster and Yahoo to grow their digital advertising businesses in Southeast Asia.

Mr. Tan comes with extensive experience in the Internet space and information technology industry, where he acquired skills in business development, channel development and management, market expansion, entrepreneurship, business analytics, online advertising and e-commerce. He holds a Bachelor of Business Administration degree with a major in Finance from the National University of Singapore and a Master of Business Administration degree with a major in Strategy from Nanyang Technological University.

anthonyTufin, the market-leading provider of ‘Network Security Policy Orchestration’ solutions, has appointed Anthony (Tony) Richardson as vice president of the Asia-Pacific (APAC) Region, where he will oversee and drive sales management and general management in Japan, Korea, Southeast Asia, Greater China region, Australia, New Zealand and India.

Tony has over 30 years of experience in global telco, web/audio conferencing, cloud-based messaging services and telco/enterprise network vendors in the APAC regional markets.

Tony's career to date has included roles as regional vice president for several global firms, and country manager/president for five global firm subsidiaries in Japan. He most recently served as President, North Asia, for Premier Global Services (PGi).

Tony began his career managing sales and operations teams for companies in the telecoms and enterprise networking space, which included Sprint/Global One, Telecom Italia, Level 3 Communications, Nortel Networks, ADVA Optical Networking and Verizon Business.

Simon NaylorExtreme Networks, Inc. announced the appointment of Simon Naylor to the company's Asia-Pacific team as vice president of sales, effective immediately. Naylor will play a crucial role in driving the growth of Extreme throughout the Asia-Pacific region.

Naylor's hire comes at a pivotal time for Extreme, which is celebrating its twentieth anniversary this year. In this time, Extreme has evolved from a pure switching company to a leader in the enterprise campus market with a full portfolio of wired and wireless software-driven networking solutions which offer customers complete visibility and control of their networks, either on premise or in the cloud.

In this role, Naylor will be tasked with overseeing the company's regional growth through its software-driven, solutions-based go-to-market initiatives focused on targeted verticals, strategically onboarding new partners while also accelerating new product launches. He will report to Bob Gault, executive vice president of global sales, channels and services.

With more than 25 years' experience establishing and leading IT companies in Asia, Naylor brings a strong track record of building successful teams and spearheading rapid revenue growth in the region. Most recently he led sales for South-East Asia and Japan for Riverbed Technology.  Before that, he held VP roles at RSA, Sonus Networks, Infinera and Transmode. He holds a BA in Economics from the University of Manchester.

dataxuDataXu announced its new product offering ‘Mobile Optimizers for Advertisers’ that leverages DataXu’s OneView cross-device technology and its world-class machine learning system.

DataXu’s comprehensive mobile performance suite brings together powerful machine learning and cross-device technologies as well as dozens of high quality mobile data provider and SDK integrations to allow advertisers to amplify first-party data across devices, drive higher quality app installs and engage both current and potential users at scale in a brand-safe and transparent way.

At its core, the Mobile Optimizer for Advertisers leverages OneView technology to regularly ingest mobile device ID and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, purchase history or site-based behavioral data. OneView expands the advertiser’s audience by linking consumer identifiers across devices to form holistic pictures of real users.

One major brand was an early adopter of Mobile Optimizer for Advertisers. To address the dual challenge of attracting new app users and engaging existing users, the brand’s marketers enhanced their first-party data with OneView to improve their ability to reach users across all devices, and then optimized for user engagement with the DataXu platform. Using an iterative “test-and-learn” approach in their mobile campaigns, this brand customer was able to achieve an 82% reduction in CPA over a four-month period, helping it maintain its leadership status in a highly competitive industry vertical.

Use cases include creating custom audiences, efficiently driving mobile app installs, lookalike mobile audience modeling, delivering loyalty messaging and re-engaging lapsed users at scale. To no surprise, DataXu has dozens of partners integrated into Mobile Optimizer for Advertisers.

Vietnam LR teamLight Reaction, an outcomes-driven performance advertising business that is part of Xaxis, announced the launch of operations in Vietnam.

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results. With today’s Vietnam launch, Light Reaction is now available in 32 markets across North America, Europe, Asia and the Middle East.

Light Reaction achieves the best outcomes possible by optimizing for a host of key performance factors including optimal exposure time to drive conversions, geography, time, and device to ensure that the right customer is being reached in the right place at the right time, and lastly, placement ID—locating the best-performing spot on the webpage or app for the specific campaign goal. Despite the abundance of technology at work, all Light Reaction insights, tooling and methods are shared openly with clients, showing the precise route and decision-making that led to each outcome.

In addition to leveraging robust audience data, high-performing media inventory and real-time programmatic technologies, Light Reaction’s products are channel agnostic. Advertisers can run coordinated campaigns across multiple channels to capture outcomes wherever they may be.

aspectAspect Software, a leading provider of fully-integrated consumer engagement, workforce optimization and self-service solutions, announced it has won the 2016 Asia Pacific Frost & Sullivan Award, Outbound Systems for the fifth year in row.

Aspect helps enterprises break down the walls between people, processes, systems and data sources, allowing organizations to unite around the customer journey. By developing fully native contact center interaction management, workforce optimization and self-service capabilities within a single customer engagement center, the company enables dynamic, conversational interactions and creates a truly frictionless omnichannel customer experience.

The award is given to the company that has demonstrated excellence in capturing the highest market share within its industry in a specific year and recognizes the company’s commitment to continuously evolve and remain a leading participant in the Contact Center Applications industry by adopting technologies and trends that help businesses prosper.

The 2015 Asia Pacific Frost & Sullivan Award, Outbound Systems was also awarded to Aspect Software for its leadership in continuing excellence in product innovation and enhancing customer value. Aspect Software leveraged its strength in this segment to grow market share for its other suite of applications, including Aspect’s Unified IP solution, also positioned as an “Outbound Dialer”. The company’s Unified IP – outbound product offers enterprises a flexible multichannel solution with proactive contact capabilities to address their specific business needs while adhering to compliance requirements.

“Aspect’s proven capabilities, expansive partner network in the region, proactive engagement and emphasis on value creation for its customers are well backed by excellent customer support services. Such approach helped the vendor strengthen its position not only in its traditional markets but also gain footholds in emerging markets across geography, particularly in Australia, Japan, and India. These successes propelled the vendor to capture close to 25% of the Asia Pacific outbound systems market, an undisputed leadership position for five consecutive years, making it a worthy recipient of this recognition,” Krishna Baidya, Head of Customer Contact Research, ICT Practice, Asia Pacific, Frost & Sullivan said.

nugitSingapore-based startup Nugit announced a US$5.2M funding round from Sequoia India.

By combining artificial intelligence, natural language generation, and visual design, Nugit transforms data into decision-ready reports that integrate seamlessly into marketers’ workflows. The company was founded in 2013 to help marketers make smarter decisions based on data, and currently manages over 146,000 connected ad accounts for over 500 brands in 34 countries. Their technology is highly scalable for enterprises, with their single largest account using 8500 different accounts from platforms such as Google, Adobe Analytics, Facebook, Doubleclick.

Nugit’s AI technology powers data cleaning, integration and harmonisation of data sources in real time. Their Natural Language Generation technology adds on insights written in easy to understand language and ‘decision-ready’ reports are then delivered via email or powerpoint. The reports are built around ‘smart stories’ and beautiful visualizations that make for significantly better quality reports in a much shorter time.

“Many of the legacy systems that are being used to manage marketing data are slow, over-priced and take months to implement. We believe analytics can be much leaner and more intelligent, by leveraging technologies such as AI and Machine Learning. Sequoia India’s investment will help us accelerate our R&D and push the boundaries in these areas.” says David Sanderson, Founder and CEO of Nugit.

johnsonJohnson Controls released its building automation system Metasys(R) 8.0

Johnson Controls just presented Metasys® 8.0, one of the first building automation systems (BAS) in the industry to be optimized for any mobile device, with new system configurations, programming capabilities, and additional IT features to increase productivity, reduce energy costs and enhance security. This latest advancement in BAS improves ease of use, speeds up troubleshooting, shortens time on task, reduces risk, and supports easier integrations.

Metasys 8.0 key enhancements include:

      • Intuitive graphics optimized for multiple mobile devices;
      • Alarm management enabling alarm prioritization (the features roll up to the tasks);
      • Improved scheduling and customized trend viewing;
      • New reporting features making it easier to access trends, alarms, audits and scheduling data
      • Space authorization, which allows users to access the system and see only the data they need;
      • Added IT security with secure password management and dormant user account reporting.

"The improvements are the result of over 1,000 hours of observational research with building owners and operators. Facility operators can now identify and correct problems more quickly with this new intuitive interface, as information is displayed according to the way they work. Now, the potential problem areas view provides a single interactive report to see all alarms, system overrides and offlines as well as other critical equipment information in chronological order," said Derrick Kho, director of product and channels for controls, Building Efficiency Asia, Johnson Controls.

Metasys 8.0 builds on Metasys' ability to maximize building owners' investments through flexibility and scalability. The system preserves and enhances previous investments in building infrastructure, and its technology and is scalable for facilities of any size and complexity. It enables integration to a wide variety of mechanical and electrical systems, and allows for a progressive replacement of existing field controllers that are becoming obsolete.

keymile logoKEYMILE, a provider of solutions for mission-critical networks, is expanding its activities in the Asia Pacific region (APAC) by opening a branch in Singapore, led by Dieter Klein as Managing Director for Asia.

KEYMILE Asia’s first steps will be to focus on sales, marketing and supporting existing partners. In the mid- to long-term the branch will also concentrate on tapping into new markets in other Asian countries. The expansion will allow KEYMILE to benefit from the market expertise of local representatives and therefore put it in a position to enhance its portfolio, which in turn will lead to better positioning with regard to international competitors, the company believes. KEYMILE will focus on entering new markets and to provide support to customers as well as regional sales and service partners locally who were previously looked after from Europe, hoping that it will make processing of public and private tenders from the Asian region easier for them.

Since the market for mission-critical networks in Asia is growing rapidly, be it in the energy sector, at railway companies or in local government, more infrastructure is required. With its existing product portfolio – in particular its XMC20 hybrid multi-service access and transmission platform – KEYMILE offers everything customers in the APAC region need to migrate from traditional to IP technologies. This switch is expected to create strong demand for solutions like highly secure end-to-end encryption in mission critical networks, which is another area KEYMILE specialises in.