AnnouncementsBASBlockchain Association Singapore (BAS) and statutory board JTC announced a partnership through the signing of a Memorandum of Understanding (MOU).

Under the MOU, both parties will collaborate to co-develop and cultivate a digital ecosystem of blockchain professionals, students, individuals, and companies at the Punggol Digital District (PDD).

Both parties will also leverage on each other's networks to advance industry understanding and know-how, while connecting people, ideas, and business, and promoting industry excellence through a community-centric model with the goal of developing the PDD into a regional hub for blockchain excellence.

BAS was established to facilitate collaboration between market participants and stakeholders within the regional and international blockchain ecosystem. The association aims to be an effective platform for members to engage with various stakeholders to find solutions to issues, while promoting best practices in a collaborative, open, and transparent manner.

PDD is the cornerstone of Singapore's Smart Nation ambitions where new technologies and an ecosystem of key growth sectors of the digital economy are sited. The partnership between BAS and the JTC will serve as a conduit for the development of the blockchain ecosystem, as well as enhancing the synergy between individuals, organisations, and stakeholders through ideas and businesses.

AppointmentsProphetProphet, the global growth and transformation consultancy, continues to expand its leadership team and capabilities in Asia, appointing three new senior hires: Samuel Levy-Basse, Jolin Guan and Daniel Hu.

The new leaders' extensive expertise will help Prophet's clients across Asia unlock uncommon growth and support the firm's growth trajectory in the region.

Samuel Levy-Basse joins as a partner in Prophet's Singapore office and will take on the key role of driving Prophet's organization, innovation, and digital transformation disciplines across Asia. Formerly the managing director of Capgemini Invent Hong Kong, Levy-Basse has over 15 years of experience in helping businesses drive digitally enabled innovation and growth.

Jolin Guan, previously the managing partner and executive strategy director at Superunion Shanghai, joins Prophet as an associate partner in the Shanghai office. Guan brings deep experience in brand consulting, ethnographic insights, and business innovation for both multinational and domestic companies in China.

Daniel Hu joins as associate creative director in Prophet's Shanghai office where he will co-lead the design practice in China with Elaine Fok. Previously the creative director of Superunion Bangkok, Hu has over 15 years' experience and brings strong expertise in creating impactful brands as well as developing environmental graphics, wayfinding and signages.

Prophet works with top regional and international companies such as AXA, ABInBev, Emart, Marriott and Samsung to unlock uncommon growth in this dynamic market and was recently named a top management consultancy by Forbes.

AnnouncementsMobileumDigisSquaredMobileum Inc., a leading global provider of analytics solutions for roaming and network services, security, risk management, testing and service assurance, and subscriber intelligence, and Digis Squared, a market leader in network services and AI-assisted tools, announced that the companies have entered a strategic partnership to bring a comprehensive set of network testing and cognitive optimization solutions to market.

The collaboration brings together Digis Squared's deep expertise in developing cognitive tools to automate and analyze radio network and edge-to-edge performance, as well as optimizing networks and capacity management to benefit the customer experience. Mobileum, whose highly scalable and flexible telecom analytics portfolio enables operators to improve business performance, monitor customer experience, and access new monetization opportunities.

Mobileum's Active Intelligence platform provides the actionable insights today's communications service providers require to unleash the power of 5G and next-generation networks. Powering Mobileum's roaming and network services, risk management, testing and monitoring, and customer engagement and experience solutions, the Active Intelligence platform delivers the advanced analytics, AI/ML, and DPI capabilities carriers need to enhance the customer experience, increase revenue, cut costs, reduce losses, and streamline operations.

The Digis Squared INOS solution provides Single Site Verification, network benchmarking, and optimization capabilities and is fully configurable live in the field. Fully customizable reports are delivered within 15 minutes of completion of data receipt, with access to 200 different network KPIs, network QoS, and customer QoE analysis. In addition to 5G analysis, there is considerable interest in Digis Squared's OpenRAN capability as optimization, interoperability testing, and benchmarking with legacy systems begin to move from PoCs toward commercial deployment.

AnnouncementsYahooHivestackYahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale.

Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.

Advertisers and agencies can immediately access Hivestack’s global DOOH inventory through the Yahoo DSP.

AppointmentsDableDable, has kicked off its global expansion in Australia by appointing Jaedo Ryu as the Country Manager for Australia and New Zealand (ANZ) who bring over 20 years of experience in the ad-tech and media industry.

In his new role, Ryu is responsible for developing and executing market expansion strategies in Australia as well as promoting the adoption and optimal usage of Dable's personalized content recommendation and native ad solution for both advertisers and publishers.

Jaedo Ryu has previously worked as the Regional Sales Manager at ftrack, a project management, production tracking and media review platform for the Asia Pacific including Australia, where he managed the whole sales process, exceeding sales targets and marketing goals. Prior to ftrack, Ryu has also worked at well-known ad-tech companies such as Yahoo, AOL, and Leadbolt where he worked closely with local advertisers and ad agencies helping them to achieve campaign goals and strategically grow their business.