Page 26 - index
P. 26
COMPANIES & CAMPAIGNS
The Internet of Things about you: Evolving
from data to content and what you can do
“Learning from the past, taking security seriously and The caution, however, is around putting the right securi-
protecting the consumer must be at the heart of develop- ty measures in place to ensure this information cannot
ing propositions for the Internet of Things (IoT), because be used by the wrong people.”
it’s all about personal data”, Greenwave Systems’ Chief
Scientist, Jim Hunter, highlighted during his speech at As co-chair of the Privacy Security Committee on the
the Broadband World Forum. Above all, however, he told IoT Consortium, a global group of companies helping to
the packed show floor that the real opportunity in the shape the public messaging about IoT, Hunter ex-
Internet is in connecting it with people and being able to plained in his presentation how he is working to estab-
put individual pieces of data about people’s lives into lish a minimum bar for understanding the importance of
context to make it meaningful. privacy and security when developing IoT products.
In his presentation titled “The Internet of Things about “Firstly we want to help companies do the right thing for
you: Evolving from data to content and what you can do”, the consumer and secondly, ensure there’s protection in
Hunter went on to warn the audience that while pieces of place when things go wrong,” he continued. “Nothing
data in isolation might be harmless, once they’re put to- should be available online without security measures in
gether and a picture is formed, the information gained place. Too often for developers, security is sprinkled on
could be dangerous if it fell into the wrong hands. top rather than baked in and that just isn’t good enough
when you’re dealing with personal data.”
“If you look at a picture, it is made up of hundreds of
thousands of pixels,” said Hunter. “Look at one pixel in Hunter also outlined how the IoT is not a revolution,
isolation and you can’t identify what it’s for – it could be rather an evolution of compute and about exploring the
of anything from anywhere and it’s the same with data. A opportunities which exist in the software we develop –
single snapshot of data is meaningless without context, how we make it personal.
but align a ‘who’, ‘what’, ‘where’ or ‘when’ and the picture
starts to build. As you begin to gather more pixels or da-
ta you can see how individual pieces fit together, then “The term ‘IoT’ is a misnomer – the Internet was always
gradually you build a story and gain insight. You have about things connecting - so we’re not reinventing the
information. wheel but simply refining it for purpose and for individu-
al user”, he concluded. “Anyone developing new ideas
in this sector would do well to research what successes
“The IoT – or the IoY (Internet of You) – is about defining have already been achieved and build on them – ensur-
what those individual pixels are, which can build the sto- ing right from the start that security and the handling of
ries which make sense. It’s then finding the part of the consumer data is given the highest priority.”◊
picture which gives the insight and information needed to
provide a tailored personal service or solution.
By MediaBUZZ
26 Data-Driven Marketing: Customer Insights & Predictive Analysis
The Internet of Things about you: Evolving
from data to content and what you can do
“Learning from the past, taking security seriously and The caution, however, is around putting the right securi-
protecting the consumer must be at the heart of develop- ty measures in place to ensure this information cannot
ing propositions for the Internet of Things (IoT), because be used by the wrong people.”
it’s all about personal data”, Greenwave Systems’ Chief
Scientist, Jim Hunter, highlighted during his speech at As co-chair of the Privacy Security Committee on the
the Broadband World Forum. Above all, however, he told IoT Consortium, a global group of companies helping to
the packed show floor that the real opportunity in the shape the public messaging about IoT, Hunter ex-
Internet is in connecting it with people and being able to plained in his presentation how he is working to estab-
put individual pieces of data about people’s lives into lish a minimum bar for understanding the importance of
context to make it meaningful. privacy and security when developing IoT products.
In his presentation titled “The Internet of Things about “Firstly we want to help companies do the right thing for
you: Evolving from data to content and what you can do”, the consumer and secondly, ensure there’s protection in
Hunter went on to warn the audience that while pieces of place when things go wrong,” he continued. “Nothing
data in isolation might be harmless, once they’re put to- should be available online without security measures in
gether and a picture is formed, the information gained place. Too often for developers, security is sprinkled on
could be dangerous if it fell into the wrong hands. top rather than baked in and that just isn’t good enough
when you’re dealing with personal data.”
“If you look at a picture, it is made up of hundreds of
thousands of pixels,” said Hunter. “Look at one pixel in Hunter also outlined how the IoT is not a revolution,
isolation and you can’t identify what it’s for – it could be rather an evolution of compute and about exploring the
of anything from anywhere and it’s the same with data. A opportunities which exist in the software we develop –
single snapshot of data is meaningless without context, how we make it personal.
but align a ‘who’, ‘what’, ‘where’ or ‘when’ and the picture
starts to build. As you begin to gather more pixels or da-
ta you can see how individual pieces fit together, then “The term ‘IoT’ is a misnomer – the Internet was always
gradually you build a story and gain insight. You have about things connecting - so we’re not reinventing the
information. wheel but simply refining it for purpose and for individu-
al user”, he concluded. “Anyone developing new ideas
in this sector would do well to research what successes
“The IoT – or the IoY (Internet of You) – is about defining have already been achieved and build on them – ensur-
what those individual pixels are, which can build the sto- ing right from the start that security and the handling of
ries which make sense. It’s then finding the part of the consumer data is given the highest priority.”◊
picture which gives the insight and information needed to
provide a tailored personal service or solution.
By MediaBUZZ
26 Data-Driven Marketing: Customer Insights & Predictive Analysis
