Page 25 - index
P. 25
TECHNOLOGIES & PRODUCTS
PicScout uses AI, machine learning
insights, and innovations to drive visual
content business decisions
PicScout, a wholly owned subsidiary of Getty Images, base, find new audiences and identify trends before
announced a new strategic direction and expanded their competitors. Insights for Everyone provides image
product offering focused on visual insights. The technol- owners with intelligence about the location of their im-
ogy company provides visual content creators, image ages on the web and insights about their use. These
consumers, developers and businesses with meaningful insights can serve professional photographers, design-
visual-content- based insights that helps them to make ers, creative professionals and anyone who owns imag-
more informed decisions. es.
Using innovative methods of artificial intelligence and “Our expanded product offering can analyze an image
machine learning Insights for Business and Insights for and provide insights about the location of brand related
Everyone provide detailed intelligence taken from visual visual content on the web. The technology enables un-
content for customers ranging from consumers through derstanding of visual trends, helping brands evaluate
developers, to businesses of all sizes. the impact of their business online, and assess the
popularity of a brand,” added Lavi.
Drawing on years of experience in intelligent data gath-
ering and image analysis, PicScout has released this Andrew Hamilton, SVP Data & Insights, Getty Images
expanded product line as part of a new strategic direc- added: “Following on from the new data strategy Getty
tion focused on visual analytics. Acquired by Getty Im- Images launched in July, the expansion of PicScout’s
ages in 2011, PicScout originally focused on identifying product line is an exciting first step to bringing new in-
image use, metadata and licensing information on the sight products to our customers. Insights for Business
web. and Insights for Everyone products are solving an im-
portant problem for customers in understanding the
“Driven by the increasing use of smartphones, people reach and engagement they are achieving with their
today are more visually literate than ever. In our image- images online. We are excited to be collaborating with
saturated world, the demand for authentic quality image- our customers on applying data and insight to solve
ry that tells a story and cuts through the clutter is greater their challenges around image selection and image per-
than ever,” said Uri Lavi, General Manager PicScout. formance.”
“These new developments in technology make images
and the ability to find, analyze and identify trends and PicScout recently had its first patent issued by the U.S.
gain knowledge about them more important than ever. Patent and Trademark Office to support these endeav-
This is why these new services are indispensable.” ors. U.S. Patent No. US 2016/0253359 claims an algo-
rithm that performs an efficient visual search in a large
Insights for Business helps businesses and brands by corpus of images. This is the first in a series of patents
providing intelligence into who is using their products, the company has submitted for approval.◊
where they are more popular and how they are used.
These insights can help inform and influence how a By MediaBUZZ
company can most effectively expand their customer
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
PicScout uses AI, machine learning
insights, and innovations to drive visual
content business decisions
PicScout, a wholly owned subsidiary of Getty Images, base, find new audiences and identify trends before
announced a new strategic direction and expanded their competitors. Insights for Everyone provides image
product offering focused on visual insights. The technol- owners with intelligence about the location of their im-
ogy company provides visual content creators, image ages on the web and insights about their use. These
consumers, developers and businesses with meaningful insights can serve professional photographers, design-
visual-content- based insights that helps them to make ers, creative professionals and anyone who owns imag-
more informed decisions. es.
Using innovative methods of artificial intelligence and “Our expanded product offering can analyze an image
machine learning Insights for Business and Insights for and provide insights about the location of brand related
Everyone provide detailed intelligence taken from visual visual content on the web. The technology enables un-
content for customers ranging from consumers through derstanding of visual trends, helping brands evaluate
developers, to businesses of all sizes. the impact of their business online, and assess the
popularity of a brand,” added Lavi.
Drawing on years of experience in intelligent data gath-
ering and image analysis, PicScout has released this Andrew Hamilton, SVP Data & Insights, Getty Images
expanded product line as part of a new strategic direc- added: “Following on from the new data strategy Getty
tion focused on visual analytics. Acquired by Getty Im- Images launched in July, the expansion of PicScout’s
ages in 2011, PicScout originally focused on identifying product line is an exciting first step to bringing new in-
image use, metadata and licensing information on the sight products to our customers. Insights for Business
web. and Insights for Everyone products are solving an im-
portant problem for customers in understanding the
“Driven by the increasing use of smartphones, people reach and engagement they are achieving with their
today are more visually literate than ever. In our image- images online. We are excited to be collaborating with
saturated world, the demand for authentic quality image- our customers on applying data and insight to solve
ry that tells a story and cuts through the clutter is greater their challenges around image selection and image per-
than ever,” said Uri Lavi, General Manager PicScout. formance.”
“These new developments in technology make images
and the ability to find, analyze and identify trends and PicScout recently had its first patent issued by the U.S.
gain knowledge about them more important than ever. Patent and Trademark Office to support these endeav-
This is why these new services are indispensable.” ors. U.S. Patent No. US 2016/0253359 claims an algo-
rithm that performs an efficient visual search in a large
Insights for Business helps businesses and brands by corpus of images. This is the first in a series of patents
providing intelligence into who is using their products, the company has submitted for approval.◊
where they are more popular and how they are used.
These insights can help inform and influence how a By MediaBUZZ
company can most effectively expand their customer
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
