Page 31 - index
P. 31
BEST PRACTICES & STRATEGIES
Just be clear about who exactly you want to reach and Particularly, smaller opinion makers often have very
what you want to achieve. Best you develop a concept active and passionate followers who vigorously com-
and make sure that: ment and pay great attention to the subject.
a) The Influencer fits to your shop and your brand: c) The objective of the campaign is clear (branding,
Finding opinion leaders that are right for you is much sales, etc.): Before the first picture or video is posted,
more important than just working with the biggest names you and the selected Influencer should be aware of
in your industry and paying attention to their number of what the goal of the advertising campaign is: Do you
followers. Of course, it can be tempting to let a famous want to introduce and sell a product? Do you want to
social media star present a product, but most of the time increase overall brand awareness? Are you organizing
the success is bigger if you choose a smaller influencer a raffle? Do you want more fans on your social media
from your industry: For instance, a YouTuber with 2.500 profiles? Address the goals with the opinion-maker and
followers, who deals in his videos e.g. with topics like think about how these goals can be achieved together
fish, fishing and bait, is definitely a better choice for a to bring the marketing campaign on the right track to
fishing shop and will provide more sales than a beauty increase your sales. The sponsored content must
vlogger with 25,000 subscribers. And since for a growing match both the influencer and the platform where it is
number of influencers, social media is becoming a full- released. To achieve this, you should trust your chosen
time job and main source of income, you will be given brand ambassadors, as they know their followers best.
access to followers built by perseverance and passion, Of course, it can’t hurt to look beyond your own nose
when a blogger decides to work with you. So, treat your neither, as creativity and uniqueness usually gets re-
influencers respectfully, as they can be worth gold and warded and increases the chance that the post goes
create potentials. viral.
b) The followers / fans are active - with comments If you find a way to market your offered products with
and likes: Of course, there are black sheep among influ- the help of influencers in a way that your customers are
encers as well and purchased followers are not a rarity. enthusiastic, and do not feel advertised, you have al-
Hence, before you decide on an influencer, you should most won. ◊
investigate how active the fans are: By Daniela La Marca
• Do shared photos or videos get Likes and com-
ments?
• Are the comments genuine and relevant?
• Is the Influencer in contact with his/her fans?
• How do the fans react to the sponsored posts?
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Just be clear about who exactly you want to reach and Particularly, smaller opinion makers often have very
what you want to achieve. Best you develop a concept active and passionate followers who vigorously com-
and make sure that: ment and pay great attention to the subject.
a) The Influencer fits to your shop and your brand: c) The objective of the campaign is clear (branding,
Finding opinion leaders that are right for you is much sales, etc.): Before the first picture or video is posted,
more important than just working with the biggest names you and the selected Influencer should be aware of
in your industry and paying attention to their number of what the goal of the advertising campaign is: Do you
followers. Of course, it can be tempting to let a famous want to introduce and sell a product? Do you want to
social media star present a product, but most of the time increase overall brand awareness? Are you organizing
the success is bigger if you choose a smaller influencer a raffle? Do you want more fans on your social media
from your industry: For instance, a YouTuber with 2.500 profiles? Address the goals with the opinion-maker and
followers, who deals in his videos e.g. with topics like think about how these goals can be achieved together
fish, fishing and bait, is definitely a better choice for a to bring the marketing campaign on the right track to
fishing shop and will provide more sales than a beauty increase your sales. The sponsored content must
vlogger with 25,000 subscribers. And since for a growing match both the influencer and the platform where it is
number of influencers, social media is becoming a full- released. To achieve this, you should trust your chosen
time job and main source of income, you will be given brand ambassadors, as they know their followers best.
access to followers built by perseverance and passion, Of course, it can’t hurt to look beyond your own nose
when a blogger decides to work with you. So, treat your neither, as creativity and uniqueness usually gets re-
influencers respectfully, as they can be worth gold and warded and increases the chance that the post goes
create potentials. viral.
b) The followers / fans are active - with comments If you find a way to market your offered products with
and likes: Of course, there are black sheep among influ- the help of influencers in a way that your customers are
encers as well and purchased followers are not a rarity. enthusiastic, and do not feel advertised, you have al-
Hence, before you decide on an influencer, you should most won. ◊
investigate how active the fans are: By Daniela La Marca
• Do shared photos or videos get Likes and com-
ments?
• Are the comments genuine and relevant?
• Is the Influencer in contact with his/her fans?
• How do the fans react to the sponsored posts?
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
