Page 36 - index
P. 36
TECHNOLOGIES & PRODUCTS
Toluna’s PowerConcepts powers
fully-automated, real-time, informed
decision-making
Toluna, a leading provider of on-demand, real-time PowerConcept works within QuickSurveys Automated
digital consumer insights, just launched its latest addi- Insights and is easy to manage:
tion to the Automated Insights suite, PowerConcept.
available within Toluna's revolutionary QuickSurveys 1. Select a concept product or service category;
platform, that guides users from survey design through
deployment, respondent targeting, and data visualiza- 2. Add up to 8 concepts, which can be images, video or
tion with a click of a button, all in real-time. copy;
Toluna's CEO, Frédéric-Charles Petit, believes that, 3. Create the survey with an intuitive wizard guiding the
"automation and digitalization are the keys to success way;
for market research professionals, and marketers who
rely on direct access to research solutions to power 4. Target your audience in real-time by leveraging the
real-time, informed decision-making, highlighting that Toluna community of 10+ million (in most of Toluna's
“PowerConcept is comprehensive, the interface is 59 markets).
easy-to-use, insight is available in real-time, and ex-
tremely actionable. We've built a suite of tools that Toluna found that speed and accessibility are critically
meet the needs of brands and agencies alike,” he important for concept testing in particular, which is why
proudly states. PowerConcept aims to provide the fastest and highest
quality of concept research data in the market. To accel-
According to Toluna, PowerConcept enables users to erate development, Toluna QuickSurveys received 10
understand the overall strength of their branding, prod- million dollars in private funding in Q4 2015, which will
uct or advertising concepts, yielding insights ten times definitely help their venture. ◊
faster than traditional concept testing methods and at a
fraction of the cost with high-quality results. By MediaBUZZ
36 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
Toluna’s PowerConcepts powers
fully-automated, real-time, informed
decision-making
Toluna, a leading provider of on-demand, real-time PowerConcept works within QuickSurveys Automated
digital consumer insights, just launched its latest addi- Insights and is easy to manage:
tion to the Automated Insights suite, PowerConcept.
available within Toluna's revolutionary QuickSurveys 1. Select a concept product or service category;
platform, that guides users from survey design through
deployment, respondent targeting, and data visualiza- 2. Add up to 8 concepts, which can be images, video or
tion with a click of a button, all in real-time. copy;
Toluna's CEO, Frédéric-Charles Petit, believes that, 3. Create the survey with an intuitive wizard guiding the
"automation and digitalization are the keys to success way;
for market research professionals, and marketers who
rely on direct access to research solutions to power 4. Target your audience in real-time by leveraging the
real-time, informed decision-making, highlighting that Toluna community of 10+ million (in most of Toluna's
“PowerConcept is comprehensive, the interface is 59 markets).
easy-to-use, insight is available in real-time, and ex-
tremely actionable. We've built a suite of tools that Toluna found that speed and accessibility are critically
meet the needs of brands and agencies alike,” he important for concept testing in particular, which is why
proudly states. PowerConcept aims to provide the fastest and highest
quality of concept research data in the market. To accel-
According to Toluna, PowerConcept enables users to erate development, Toluna QuickSurveys received 10
understand the overall strength of their branding, prod- million dollars in private funding in Q4 2015, which will
uct or advertising concepts, yielding insights ten times definitely help their venture. ◊
faster than traditional concept testing methods and at a
fraction of the cost with high-quality results. By MediaBUZZ
36 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
