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COMPANIES & CAMPAIGNS
New FUSIO by S4M platform provides anti-fraud
mobile ad technology with real-time visualization of
mobile campaign KPIs
Following months of R&D and MRC accreditation, the “Mobile is a recurring and decisive channel along the
mobile-first advertising technology company S4M path to purchase. Marketers need a mobile-specific
(Success for Mobile), unveiled a next generation anti- platform to ensure they execute the most impactful
fraud mobile ad technology with real-time visualization of campaigns and maximize their marketing spend in this
mobile campaign KPIs and a simplified user interface. omnipresent media landscape,” said Christophe Collet,
S4M CEO. “The real challenge for brands is overcoming
The new FUSIO by S4M platform provides clients with a fraud concerns, so advertisers can then prioritize supply
guaranteed anti-fraud ad serving technology to identify partners that generate higher percentages of certified
non-human traffic and account for trusted KPIs from ad traffic and actively combat suspicious traffic”.
impressions to post-click actions within mobile sites and
applications. The company’s mobile-native technology The most significant improvement to the platform is the
platform aims to provide programmatic expertise and new user interface, including campaign duplication fea-
campaign management with full transparency from ad tures and drag and drop interactions. Now ad ops
impressions to conversions in both mobile browsers and teams can set up complex campaigns in a few clicks
applications. with ease. Furthermore, with the highly customizable
widgets in each dashboard, campaign analytics are tak-
Since mobile programmatic advertising is maturing at an en to a new level with powerful reporting and alerts for
accelerated pace and mobile ad fraud is growing, more better campaign optimization to remove suspicious traf-
and more investments are now at stake. Therefore, it is fic and drive efficient performance. The FUSIO platform
critical for all stakeholders in this ecosystem to address is fully built on Rest APIs, so all campaign data can be
fraud concerns, S4M emphasizes. The FUSIO interface automatically generated from the platform, making it
aims to simplify complex mobile campaign data, provid- easier for an advertiser to deeply connect FUSIO into
ing marketers with transparent visibility on KPIs to re- an existing technology stack. This means that advertis-
duce wasted investments due to fraudulent traffic. With ers can connect to any structure such as a CRM data-
this data, demand-side decision makers will be better base, financial system or data warehouse, to get the
equipped to make strategic and effective media buying best of FUSIO outside the platform.
decisions.
“The new platform is revolutionary for marketers. They
can track and analyze their customer engagements ef-
S4M’s significant development follows the company’s fortlessly from mobile touchpoints and access the criti-
recent MRC accreditation, becoming the only platform cal data for strategic optimizations all in real-time,” said
currently certified on application installs, opens, and vis- Pierre Wurmser, Chief Product Officer at S4M. “The
its on mobile sites. advantage of a mobile-native platform empowers
brands to deploy dedicated strategies and KPIs to eval-
40 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
New FUSIO by S4M platform provides anti-fraud
mobile ad technology with real-time visualization of
mobile campaign KPIs
Following months of R&D and MRC accreditation, the “Mobile is a recurring and decisive channel along the
mobile-first advertising technology company S4M path to purchase. Marketers need a mobile-specific
(Success for Mobile), unveiled a next generation anti- platform to ensure they execute the most impactful
fraud mobile ad technology with real-time visualization of campaigns and maximize their marketing spend in this
mobile campaign KPIs and a simplified user interface. omnipresent media landscape,” said Christophe Collet,
S4M CEO. “The real challenge for brands is overcoming
The new FUSIO by S4M platform provides clients with a fraud concerns, so advertisers can then prioritize supply
guaranteed anti-fraud ad serving technology to identify partners that generate higher percentages of certified
non-human traffic and account for trusted KPIs from ad traffic and actively combat suspicious traffic”.
impressions to post-click actions within mobile sites and
applications. The company’s mobile-native technology The most significant improvement to the platform is the
platform aims to provide programmatic expertise and new user interface, including campaign duplication fea-
campaign management with full transparency from ad tures and drag and drop interactions. Now ad ops
impressions to conversions in both mobile browsers and teams can set up complex campaigns in a few clicks
applications. with ease. Furthermore, with the highly customizable
widgets in each dashboard, campaign analytics are tak-
Since mobile programmatic advertising is maturing at an en to a new level with powerful reporting and alerts for
accelerated pace and mobile ad fraud is growing, more better campaign optimization to remove suspicious traf-
and more investments are now at stake. Therefore, it is fic and drive efficient performance. The FUSIO platform
critical for all stakeholders in this ecosystem to address is fully built on Rest APIs, so all campaign data can be
fraud concerns, S4M emphasizes. The FUSIO interface automatically generated from the platform, making it
aims to simplify complex mobile campaign data, provid- easier for an advertiser to deeply connect FUSIO into
ing marketers with transparent visibility on KPIs to re- an existing technology stack. This means that advertis-
duce wasted investments due to fraudulent traffic. With ers can connect to any structure such as a CRM data-
this data, demand-side decision makers will be better base, financial system or data warehouse, to get the
equipped to make strategic and effective media buying best of FUSIO outside the platform.
decisions.
“The new platform is revolutionary for marketers. They
can track and analyze their customer engagements ef-
S4M’s significant development follows the company’s fortlessly from mobile touchpoints and access the criti-
recent MRC accreditation, becoming the only platform cal data for strategic optimizations all in real-time,” said
currently certified on application installs, opens, and vis- Pierre Wurmser, Chief Product Officer at S4M. “The
its on mobile sites. advantage of a mobile-native platform empowers
brands to deploy dedicated strategies and KPIs to eval-
40 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
