Page 41 - index
P. 41
TECHNOLOGIES & PRODUCTS
What’s the difference to other advertising opportu-
nities?
The difference can be vast. If we take, for instance, the
popular Google Product Listing Ads, we are dealing in-
deed as well with user-specific product ads here, but
they are not played by retargeting, rather the user is
actively searching for a term that is related to the prod-
uct. Facebook Dynamic Product Ads automatically pro-
mote relevant products from your entire catalog across
any device. You can choose to show a single product or multi-
ple products at once using the carousel ad format.
Here is the short step-by-step guide how to get started Dynamic Product Ads work on Facebook News-
with Dynamic Product Ads: feed and the Right Hand Column. With one dynam-
ic ads template you can deliver ads on any device -
mobile, tablets, and desktop.
Create a product catalog and upload the list of
products you would like to advertise on Facebook
using a Facebook Business Manager account. Run Dynamic Product Ads, specially formatted for
your shoppers according to the products they
browse with keywords, images, and more pulled
Place the Custom Audience pixel on your website
(or app events if you have an app) and modify it to directly from your product catalog. Dynamic Prod-
report when product IDs from your catalog are be- uct Ads keep up to date with your business so you
ing viewed, added to cart, and purchased. only show products that are in stock and at the lat-
est price. And when a purchase is made on your
site, product ads are automatically turned off,
Create a dynamic products ad template that is auto-
matically filled with the right products in Power Edi- across devices, so you'll never bother your shop-
tor or with the help of a Facebook Marketing Part- pers with products they've already purchased.◊
ner. Give your ads a title and use keywords to pull
in images, product names, prices, and more dy- By Daniela La Marca
namically from your product catalog.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
What’s the difference to other advertising opportu-
nities?
The difference can be vast. If we take, for instance, the
popular Google Product Listing Ads, we are dealing in-
deed as well with user-specific product ads here, but
they are not played by retargeting, rather the user is
actively searching for a term that is related to the prod-
uct. Facebook Dynamic Product Ads automatically pro-
mote relevant products from your entire catalog across
any device. You can choose to show a single product or multi-
ple products at once using the carousel ad format.
Here is the short step-by-step guide how to get started Dynamic Product Ads work on Facebook News-
with Dynamic Product Ads: feed and the Right Hand Column. With one dynam-
ic ads template you can deliver ads on any device -
mobile, tablets, and desktop.
Create a product catalog and upload the list of
products you would like to advertise on Facebook
using a Facebook Business Manager account. Run Dynamic Product Ads, specially formatted for
your shoppers according to the products they
browse with keywords, images, and more pulled
Place the Custom Audience pixel on your website
(or app events if you have an app) and modify it to directly from your product catalog. Dynamic Prod-
report when product IDs from your catalog are be- uct Ads keep up to date with your business so you
ing viewed, added to cart, and purchased. only show products that are in stock and at the lat-
est price. And when a purchase is made on your
site, product ads are automatically turned off,
Create a dynamic products ad template that is auto-
matically filled with the right products in Power Edi- across devices, so you'll never bother your shop-
tor or with the help of a Facebook Marketing Part- pers with products they've already purchased.◊
ner. Give your ads a title and use keywords to pull
in images, product names, prices, and more dy- By Daniela La Marca
namically from your product catalog.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
