Page 45 - index
P. 45
TECHNOLOGIES & PRODUCTS
New data science capabilities in Adobe Marketing gently combine order, unit, and social media mentions
Cloud, nearly all of which are available today, include: with your revenue alert. Virtual Analyst also flags data
anomalies hourly and produces simple, text-based
Making digital assets smarter: Smart Tag in Adobe email alerts. Scheduled to ship this fall, a sneak peak of
Experience Manager now helps marketers find Creative Virtual Analyst will be shown at Summit Sneaks.
Cloud assets - images, photos, videos and other visual
digital content - much more easily than ever before. Predicting consumer value with confidence: The
Search powered by predictive tagging enables brands new "lifetime value decision" feature in Adobe Target
to better understand the impact of visual content and to helps marketers predict a path of purchases that leads
find content without having to manually tag thousands of to the highest profit from a customer over time. Unlike
images. For example, Smart Tag can take an image any test and target solution on the market today, Adobe
identified by the terms “summer,” “landscape,” and Target analyzes past customers' interactions and rec-
“children” and then quickly search in Creative Cloud for ommends new product or service offers in real-time.
all images that match those terms. Leveraging consumer behavioral data, a retailer can
determine that a sequenced offering of a discount for a
Personalized TV recommendations: Today, providers computer, followed by discounts for a monitor and print-
of streaming content make recommendations to viewers er, maximizes profits over a single-package offering.
based just on viewing history and purchases within their
closed content environments. New algorithms in Adobe Automated insights for advertising: Adobe Media
Primetime and Adobe Target learn from the majority of Optimizer Advertising Insights can fully automate deep
households that now stream TV, film, and live sports analysis for key questions and deliver a presentation-
content. With Adobe Primetime Recommendations, the ready report in Microsoft PowerPoint that feature pro-
next generation of TV recommendations will be person- fessional-looking statistical charts, summaries, recom-
alized based on deep contextual insights and granular mendations and more.
video consumption insights. If you watch Barcelona play
Real Madrid on your Apple TV on Saturday, you might Predictive subject lines: Email remains the digital
benefit from a recommendation on your Android marketing engagement workhorse for driving revenue,
smartphone on Monday about a program streaming yet marketers struggle to personalize engagement with
soccer highlights. customers based on known behavior and interests. A
relevant subject line makes all the difference between
Segment IQ: Segment IQ in Adobe Analytics intelli- deleting and opening an email. Adobe Campaign un-
gently discovers the overlaps and differences between veiled now a new automated subject line capability that
sets of target audience segments through automated analyzes data on "open" rates from previous subject
analysis of all of the attributes of a segment. Segment lines and then suggests subject line content that will
IQ then compares and surfaces the significant behavior- optimize performance. For example, analytics have
al differences between segments and actionable in- shown that including "brand new" rather than "new" in a
sights to help advance your business goals. This gives subject line can produce higher open rates. Predictive
marketers and analysts new visibility into which seg- subject lines will be available in beta in Q3.
ments are most important to their businesses and al-
lows them to target overlapping or adjacent segments, "Consumers today have endless online and offline op-
making it possible to acquire customers much more effi- tions to engage with companies, so we knew that we
ciently—saving time and budget. had to transform our customer experience to fit that
reality,” said Giles Richardson, head of analytics, Royal
Analytics ‘Personal Assistant’: Adobe Analytics Virtual Bank of Scotland. “The data science capabilities in
Analyst surfaces buried, real-time insights that market- Adobe Creative Cloud, Document Cloud, and Market-
ers lack the know-how or resources to look for. Virtual ing Cloud amplify our business wide Superstar DJ pro-
Analyst learns from your input and the input of other gram that’s delighting our customers with real-time,
users, noting and prioritizing important changes in the hyper-personalized experiences from our call centers to
data, and surfaces relevant insights that help marketers our bank branches.”◊
make better business decisions. For example, based on
patterns of usage, Virtual Analyst might recognize that Source: Adobe
revenue is an important metric for you, and then intelli-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
New data science capabilities in Adobe Marketing gently combine order, unit, and social media mentions
Cloud, nearly all of which are available today, include: with your revenue alert. Virtual Analyst also flags data
anomalies hourly and produces simple, text-based
Making digital assets smarter: Smart Tag in Adobe email alerts. Scheduled to ship this fall, a sneak peak of
Experience Manager now helps marketers find Creative Virtual Analyst will be shown at Summit Sneaks.
Cloud assets - images, photos, videos and other visual
digital content - much more easily than ever before. Predicting consumer value with confidence: The
Search powered by predictive tagging enables brands new "lifetime value decision" feature in Adobe Target
to better understand the impact of visual content and to helps marketers predict a path of purchases that leads
find content without having to manually tag thousands of to the highest profit from a customer over time. Unlike
images. For example, Smart Tag can take an image any test and target solution on the market today, Adobe
identified by the terms “summer,” “landscape,” and Target analyzes past customers' interactions and rec-
“children” and then quickly search in Creative Cloud for ommends new product or service offers in real-time.
all images that match those terms. Leveraging consumer behavioral data, a retailer can
determine that a sequenced offering of a discount for a
Personalized TV recommendations: Today, providers computer, followed by discounts for a monitor and print-
of streaming content make recommendations to viewers er, maximizes profits over a single-package offering.
based just on viewing history and purchases within their
closed content environments. New algorithms in Adobe Automated insights for advertising: Adobe Media
Primetime and Adobe Target learn from the majority of Optimizer Advertising Insights can fully automate deep
households that now stream TV, film, and live sports analysis for key questions and deliver a presentation-
content. With Adobe Primetime Recommendations, the ready report in Microsoft PowerPoint that feature pro-
next generation of TV recommendations will be person- fessional-looking statistical charts, summaries, recom-
alized based on deep contextual insights and granular mendations and more.
video consumption insights. If you watch Barcelona play
Real Madrid on your Apple TV on Saturday, you might Predictive subject lines: Email remains the digital
benefit from a recommendation on your Android marketing engagement workhorse for driving revenue,
smartphone on Monday about a program streaming yet marketers struggle to personalize engagement with
soccer highlights. customers based on known behavior and interests. A
relevant subject line makes all the difference between
Segment IQ: Segment IQ in Adobe Analytics intelli- deleting and opening an email. Adobe Campaign un-
gently discovers the overlaps and differences between veiled now a new automated subject line capability that
sets of target audience segments through automated analyzes data on "open" rates from previous subject
analysis of all of the attributes of a segment. Segment lines and then suggests subject line content that will
IQ then compares and surfaces the significant behavior- optimize performance. For example, analytics have
al differences between segments and actionable in- shown that including "brand new" rather than "new" in a
sights to help advance your business goals. This gives subject line can produce higher open rates. Predictive
marketers and analysts new visibility into which seg- subject lines will be available in beta in Q3.
ments are most important to their businesses and al-
lows them to target overlapping or adjacent segments, "Consumers today have endless online and offline op-
making it possible to acquire customers much more effi- tions to engage with companies, so we knew that we
ciently—saving time and budget. had to transform our customer experience to fit that
reality,” said Giles Richardson, head of analytics, Royal
Analytics ‘Personal Assistant’: Adobe Analytics Virtual Bank of Scotland. “The data science capabilities in
Analyst surfaces buried, real-time insights that market- Adobe Creative Cloud, Document Cloud, and Market-
ers lack the know-how or resources to look for. Virtual ing Cloud amplify our business wide Superstar DJ pro-
Analyst learns from your input and the input of other gram that’s delighting our customers with real-time,
users, noting and prioritizing important changes in the hyper-personalized experiences from our call centers to
data, and surfaces relevant insights that help marketers our bank branches.”◊
make better business decisions. For example, based on
patterns of usage, Virtual Analyst might recognize that Source: Adobe
revenue is an important metric for you, and then intelli-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
