Page 21 - index

RESEARCH, ANALYSIS & TRENDS

More clicks, more sales for instance, recurring shop visitors that can be identi-
fied by the method for retargeting via email, and even
Retargeting via email compared to retargeting in the the opening rate of the sent retargeting campaigns are
classical sense brings numerous advantages. Custom- significantly higher compared to those of the standard
ers can get identified by the sender without having to be newsletter. Of course, this success is also reflected in
logged into the web shop, so that information about the the sales figures of the web shop.◊
visitor can be saved and used for customized email
marketing campaigns. A mail order company can gain, By Daniela la Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia