Page 33 - AeM_June_2018

COMPANIES & CAMPAIGNS

 Similarly, Marketing Cloud campaign data is now  Marketing Cloud Interaction Studio: Interaction
available within Analytics 360 to deliver tailored web Studio enables companies to visualize, analyze and
content to individuals based on their interactions with deliver contextually relevant experiences to
Marketing Cloud campaigns. This also enables consumers - such as e.g. offers, promotions,
marketers to better understand marketing attribution discounts across a brand’s owned online and offline
by seeing how their content has influenced channels, including email, social, mobile and in-
transactions. store. With real-time interaction management,
Interaction Studio suggests the next best offer for
New Marketing Cloud Einstein innovations for consumers based on how they are interacting with
building new audiences and creating the brand.
personalized Customer Journeys
 Service Cloud LiveMessage: LiveMessage is
expanding SMS support globally to 17 additional
Salesforce Einstein is artificial intelligence for CRM, built countries in APAC, EMEA and Latin America,
into the Salesforce Platform. Einstein now delivers nearly
two billion predictions every day, empowering business including Since and Brazil. LiveMessage enables
companies to communicate with customers through
users to be more productive, make smarter decisions
and deliver more personalized customer experiences. two-way mobile messaging. Customers can
message a brand to ask a question, initiate a return
With Marketing Cloud Einstein, marketers can predict the or schedule a delivery time. With the newly
optimal timing, channel, content and audience for any expanded global availability for SMS, customer
marketing message.
service teams can message with customers located
in other countries around the world, regardless of
The latest Marketing Cloud Einstein innovations include:
carrier or device manufacturer, using a local
number.
 Einstein Segmentation: Leveraging machine
learning and pattern analysis, Einstein Segmentation, The future of CRM: Integrated Cross-Cloud
part of the Salesforce data management platform Experiences
(DMP), analyzes billions of consumer signals,
uncovers patterns in consumer behavior and Seventy percent of consumers say connected
discovers new audiences to reach with personalized processes—such as seamless handoffs between
messages. Now, marketers will be able to use AI to departments and channels, or contextualized
build the most relevant audience for every campaign. engagement based on earlier interactions—are very
important to win their business. Sales, service,
 Einstein Splits: Einstein Splits enables marketers to marketing and commerce teams that have traditionally
create unique, personalized journey paths for each concerned themselves only with one part of the
customer. Now, marketers can save time with pre- customer journey must now consider every customer
configured decision splits based on Einstein touchpoint.
engagement likelihood scores. They can also drag-
and-drop Einstein Split decision flows in Marketing At Connections, Salesforce is introducing new ways to
Cloud Journey Builder to test different journey paths integrate Salesforce Clouds to deliver the seamless
and message tactics based on a customer’s likelihood cross-channel experiences that consumers want:
to open, click or unsubscribe from an email; convert
on a brand’s website; or their engagement persona,  Service for Commerce: New levels of integration
such as a loyalist or dormant customer.
between Service Cloud and Commerce Cloud will
increase customer satisfaction and enable customer
New product innovations enable intelligent service to become more agile. For example, service
customer engagement across every touchpoint agents can access real-time commerce data within a
single Service Cloud console, including up-to-date
New marketing, commerce and service innovations shopper data and order-on-behalf-of capabilities that
across the Salesforce Customer Success Platform unlock selling opportunities.
empower companies to personalize experiences that put
the customer at the center of their business, including:  Commerce Journeys: By bringing together
Marketing Cloud and Commerce Cloud, marketers
 Commerce Cloud B2B Commerce: B2B and merchandisers will be able to trigger
Commerce delivers consumer-like shopping transactional and behavioral journeys based on
experiences to business buyers, but with the B2B- customer actions, such as abandoning a shopping
specific funconality they need - such as custom cart, confirming an account or making a purchase. ◊
catalogs, authenticated logins, one-click reordering
for large orders, multiple shipping locations and By MediaBUZZ
payment types, and the ability to place orders with
hundreds or thousands of SKUs.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia