Page 30 - AeM_June_2018

TECHNOLOGIES & PRODUCTS

‘Irdeto Armor’ protects the device, data

and services built on Android TV

At ConnecTechAsia, the new mega technology event In any case, the competition from digital platforms is
in Singapore, Irdeto just launched its Android TV clearly intensifying and relying on audience lock-in
security solution named “Irdeto Armor”, which has doesn’t work any longer. Open platforms like Android
been designed to protect the device, data and services TVallow operators to future-proof their set-top boxes
built on Android TV. and provide consumers with choice, besides
addressing security challenges unconditionally.
“Changes in consumer behavior, the growth of
unmanaged devices and the rapid evolution of STB Irdeto Armor for Android TV enables operators to reap
platforms are just some of the challenges faced today the benefits of Android TV while maintaining full control
by pay TV operators,” said Andrew Bunten, SVP of of security on their platform, including managing
Content Protection at Irdeto. “Hence, the need to content piracy and preventing loading of unauthorized
differentiate on content is starting to become more software. It combines conditional access and
critical than ever. Open platforms like Android TV allow watermarking to protect premium content like 4K UHD.
operators to future-proof their STB and provide The solution also provides operators with advanced
consumers with choice. At the same time, protecting security services to help them manage a variety of
open platforms is crucial to preventing loss of revenue, threats while ensuring an optimal viewing experience.
STB investment, content and data as well as any other
damage to the operator’s brand. With Irdeto, operators Best of all, Irdeto supports a variety of chipsets from its
have a trusted security partner to help them achieve partners and Irdeto Armor for Android TV comes pre-
their business goals on any platform.” integrated and ready-to-certify with Irdeto Cloaked CA,
the most widely deployed cardless Conditional Access
Indeed, customer preferences seem to change fast, (CA) solution in the world. ◊
considering that eMarketer.com reported that TV time
is shrinking while mobile time is increasing and By Daniela La Marca
generally predicts that smartphones will be the new
leader in time spent by 2019.

30 June 2018 - Mobile & Video Marketing