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COMPANIES & CAMPAIGNS
Immersive media is driving the next
wave of creativity and storytelling
vendors, open standard efforts, as well as media
companies and the creative community to deliver a
comprehensive AR offering.
In collaboration with Apple and Pixar, Adobe is now
announcing usdz support to Adobe Creative
Cloud apps and services, enabling designers to create
AR content from popular creative tools such
as Photoshop CC and Dimension CC and convert
assets into usdz that can be natively consumed in the
Apple ecosystem.
As AR content development today requires a
combination of creativity and technical skills, Project
Aero will deliver a system for both developers and
creatives to build simple AR scenes and experiences
leveraging Apple’s ARKit. Designers can easily create
Adobe just announced at the Apple’s Worldwide immersive content that can then be brought into Xcode
Developers Conference (WWDC) 2018 its partnership for further refinement and development.
with Apple and introduced Project Aero, a powerful new
augmented reality (AR) authoring tool and system that Adobe mission has always been to push the limits of
makes it easier for designers and developers to create creativity and storytelling, and continuously innovate to
immersive content and bridge the gap between the support exciting new mediums. Project Aero is the first
physical and digital worlds. You can rest assure that it step to outfit creative professionals with the tools they
will change the way we work, learn, and play, expanding need to create immersive experiences that will
digital experiences beyond the screen to the world transform the world.
around us.
Over the coming months and at the upcoming Adobe
MAX 2018, you will hear more about its journey to
Fully realizing that the potential of AR requires a broad
ecosystem, Adobe is working with leading platform extend digital experiences beyond the screen.◊
By MediaBUZZ
Video—https://www.youtube.com/watch?v=kBd-qsq-2Tg
MediaBUZZ Pte Ltd - Independant ePublisher for Asia