Page 38 - AeM_June_2018

COMPANIES & CAMPAIGNS

The world’s first safeware application

Ralph Echemendia, better known by his alter ego “The “The topic of cyber security is not the simplest to
Ethical Hacker,” just announced at Money 20/20, understand,” said Echemendia. “SEGURU is here to
Europe’s largest FinTech event in Amsterdam, the explain and educate on the protection of personal data.
launch of SEGURU, an application created to provide the It enables users to see what data they are generating,
most secure approach towards a safer digital experience where it is and how that data is being used. This means
for individuals across the world. that consumers can take more responsibility and
control over access to their data along with the ability to
SEGURU, a tool to empower social change, is the first identify potential risk. They can be their own security
safeware of its kind, integrating software, hardware and gurus.”
IT infrastructure to help mobile users to visualize, detect
and safeguard against breaches and theft of sensitive Echemendia worked closely with Executive Advisors for
personal data. The company plans to expand in time to SEGURU, including Cyberpsychologist and Author Dr.
deliver its safeware service for computers and other Mary Aiken, whose groundbreaking work inspired the
devices. CBS television series CSI: Cyber; and Yobie Benjamin,
Co-founder/COO, CTO, Advisor, Angel Investor,
Microsoft, for instance, has stated that the potential cost Entrepreneur, Coder and Biohacker, who is also known
of cyber-crime to the global community is a mind- for his work as the former Global CTO of Citigroup.
boggling $500 billion. Billionaire investor Warren Buffett
believes cyber-attacks are the biggest threat to mankind “The reality is that digital technology is both good and
— even more of a threat than nuclear weapons. With bad, the only practical way forward is to figure out how
these facts and more in mind, SEGURU was created by we can live intelligently with it,” said Aiken. “This is why
Echemendia to empower the ordinary consumer and tech we have launched SEGURU, to educate and empower
device user to take control of their personal information. consumers to live their lives with technology.”

SEGURU plans to first educate, while aiming to create a SEGURU will be available for download on all iOS and
digital awareness movement, and then to help users Android smartphones.
identify, deflect or address potential hacks. It provides
control of the release of their personal information on the For more information about SEGURU and to sign up for
internet. the app, please visit www.seguru.io. ◊

By MediaBUZZ

38 June 2018 - Mobile & Video Marketing