Page 23 - index
P. 23
TECHNOLOGY & PRODUCTS
(advertisements), and at the same time measure shop-
per engagement with the digital displays, as well as gath- Marketing Manager, MFVD. "Coupling Cenique's hard-
er customer information such as gender, age range, time ware solution with the IntelliSense Anonymous Video
of day and time of week, efficiently and behind-the- Analytics software enables us to more intimately un-
scenes. derstand shopper demographics and engagement in
the store. I would highly recommend this implementa-
"In-store Advertising is a great way of getting our mes- tion with any in-store advertising program", he conclud-
sage out to our customers in a very cost effective and ed.◊
timely way. The impact was noticed immediately as it By MediaBUZZ
influenced customer behavior," said Simon Van Damme,
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
(advertisements), and at the same time measure shop-
per engagement with the digital displays, as well as gath- Marketing Manager, MFVD. "Coupling Cenique's hard-
er customer information such as gender, age range, time ware solution with the IntelliSense Anonymous Video
of day and time of week, efficiently and behind-the- Analytics software enables us to more intimately un-
scenes. derstand shopper demographics and engagement in
the store. I would highly recommend this implementa-
"In-store Advertising is a great way of getting our mes- tion with any in-store advertising program", he conclud-
sage out to our customers in a very cost effective and ed.◊
timely way. The impact was noticed immediately as it By MediaBUZZ
influenced customer behavior," said Simon Van Damme,
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
