Friday Jul 10th

Cryptomining malware
Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unautho ...
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Voice technology is driving brands to adopt a new strategy for search
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as an ad platform is driving growth and change in search marketing, concludes WARC, the global authority on advertising and media effectiveness, in its Marketer's Toolkit 2019.
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How to find the perfect marketing agency
Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is ...
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Closed ecosystems are creating significant problems for advertisers and publishers
The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough informati ...
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Corporate values in question, employee uncertainty on the rise
Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effecti ...
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Coalition for Better Ads expands its standards worldwide to improve consumer experience online
The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.
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Prepare for future security threats by joining Interpol World 2019
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.
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