Tuesday Mar 19th

The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life
While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.
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VR/AR, AI and machine learning define the future of marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
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Opera introduces first browser to support 360-degree videos in virtual reality headsets
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.
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3 tips for marketers to track the effectiveness of ads
Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results a ...
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Ad platforms need to break out of ‘Walled Gardens’
A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.
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Header bidding is great – but Southeast Asia isn’t ready
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
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Microsoft advances the next frontier of computing with cloud, AI and mixed reality
Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.
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Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.
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AR to
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, ...
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Will human creativity still be needed in the future?
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.The expert in storytelling writes in one of her articles that the once chao ...
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Immersive marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.
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Gartner expects AI, digital platform and immersive experiences to drive digital business
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and  digital platform ...
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Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of H ...
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How to train your dragon
When was the last time you were really taken by surprise?It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down on the table; all thirty construction personnel were either nodding off or furling their brows at it ...
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Cut down on CX analysts and data scientists with QualtricsIQ
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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