Sunday Dec 16th

Passing the major Customer Journey challenges with flying colors
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
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Vodafone Business puts customers and tangible business outcomes at its core
Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.
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Customer Experience as a key differentiator
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customer ...
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Hootsuite celebrates 10 years of industry-leading innovation and customer success
When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two ye ...
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The Customer Journey is a matter for the boss
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a resul ...
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A look back: The most important social media trends of 2018
2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into n ...
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Welcome to the age of Customer-Experience (CX) contests
Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obvio ...
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