Friday May 29th

Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work
HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.
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Reaching a billion people with Windows 10 is just the beginning
Microsoft just announced that over one billion people have chosen Windows 10 across 200 countries resulting in more than one billion active Windows 10 devices. Since its release in 2015, every new build of Windows 10 has seen customer satisfaction improve through fixes, new capabilities and experien ...
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The 50 most important content marketing formats
In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business.“The more complex the performance of a company, the more conten ...
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MIT Sloan professor designs model to limit price manipulation by buyers
Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.
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Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine
New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer e ...
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APAC businesses are demonstrating their commitment to bridge the CX maturity gap
According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.
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Strategic B2B Content Marketing – step by step
The Content Marketing Institute showed in a study in 2018 that 91% of all marketing experts who work in the B2B area use content marketing to reach their prospects and customers. However, while the number of those who conduct content marketing is high, the number of those who pursue a strategic appr ...
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Zendesk Chat: one of the most used live chat widgets worldwide
Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite that enables companies to take a conversational approach to customer experience regardless of ch ...
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Quantum leap for photon entanglement could revolutionize secure communications
A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow&rsqu ...
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The transformation of content production
How brands can create relevant and authentic content in no timeBrands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social m ...
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Criteo’s new marketing solution for traffic generation
Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables market ...
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Connected customers expect a hyper-personalized, effortless experience
NTT Ltd. revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”, according to which only 12% of Asia Pacific organizations are delivering a fully functioning experience, yet more than half (6 ...
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Automating digital content marketing
Numerous studies prove the enormous importance of a personalized, digital customer dialogue at all touchpoints in the respective national language.
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INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing
GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers.  It creates and promotes content in social channels and beyon ...
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Google’s new feature translates and transcribes audio in real time
  Google’s new feature translates and transcribes audio in real timeGoogle Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.
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Limelight expands content delivery capacity to support increasing demand for online content
Limelight Networks, Inc., a leading provider of edge cloud services, announced it has increased its network egress capacity by more than 70% in the last year to support the growth of online traffic and the needs of customers worldwide.Limelight has added this global capacity in an environmentally se ...
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OneDash’s innovative Personal Shopping Messenger App
OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in ...
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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