Sunday Mar 24th

  • SEO for Voice Search

    SEO for Voice Search

    6 expert tips on how dealers are getting heard by Google

    Although Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers aligning their marketing strategy in this area, marketers should now take their chance and secure their presence in the "market of the future" through SEO measures.

  • WARC’s content strategy trends for more effective marketing

    WARC’s content strategy trends for more effective marketing

    WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

  • Making every moment shoppable with Magento Commerce Cloud

    Making every moment shoppable with Magento Commerce Cloud

    Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.

  • Symantec warns of more ambitious, destructive and stealthy attacks

    Symantec warns of more ambitious, destructive and stealthy attacks

    Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.

  • Personalization through Marketing Automation

    Personalization through Marketing Automation

    Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

  • Closed ecosystems are creating significant problems for advertisers and publishers

    Closed ecosystems are creating significant problems for advertisers and publishers

    The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough information to measure campaigns effectively.

  • Hootsuite celebrates 10 years of industry-leading innovation and customer success

    Hootsuite celebrates 10 years of industry-leading innovation and customer success

    When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

  • Strategic sales tips for 2019

    Strategic sales tips for 2019

    As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial intelligence are often not in place. The traditional methods of conducting sales negotiations need a fresh push as well this year, considering that analogue and digital communication will at best converge to a 360-degree dialogue competence. So, expect the winners of disruption in distribution to be companies and vendors that recognize this development potential and acquire new strategies.

  • Customer Experience as a key differentiator

    Customer Experience as a key differentiator

    A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

  • Outcome-driven media is a key priority for APAC marketers moving into 2019

    Outcome-driven media is a key priority for APAC marketers moving into 2019

    Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against their strategic business and marketing goals.

  • AI makes search engine advertising better

    AI makes search engine advertising better

    In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

  • Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

  • Peculiarities of influencer marketing in B2B

    Peculiarities of influencer marketing in B2B

    The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels beyond journalism or advertising are involved.

  • Cryptomining malware

    Cryptomining malware

    Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

This week's highlights

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search en
Read more...

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist withi
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Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicin
Read more...
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Previous articles

Digital marketing trends 2019

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the followi
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Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 co
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SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in t
Read more...
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Previous month's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

In the classical marketing model, marketing is deemed to a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" the brand through few touch points (for example through TV ads).

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

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How to find the perfect marketing agency

Category: January 2019 - Digital Business Trends Predictions

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions

Voice technology is driving brands to adopt a new strategy for search

Category: January 2019 - Digital Business Trends Predictions

Corporate values in question, employee uncertainty on the rise

Category: January 2019 - Digital Business Trends Predictions

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions
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