Tuesday Jul 16th

  • Making communication measurable with the help of AI

    Making communication measurable with the help of AI

    Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and marketing.

  • Adapt to future marketing or go down the drain

    Adapt to future marketing or go down the drain

    Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

  • ZTE’s must-have solution for network operators undergoing a digital transformation.

    ZTE’s must-have solution for network operators undergoing a digital transformation.

    As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge.

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Corporate values in question, employee uncertainty on the rise

    Corporate values in question, employee uncertainty on the rise

    Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. The study revealed widespread concern among employees on current business topics like job loss due to automation and generational differences on issues such as work-life balance, with the overall findings pointing to a clear call to action for communicators and management.

  • Creative trends for marketers in 2019

    Creative trends for marketers in 2019

    2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

  • Generation Z are masters of adaptation on Social Media

    Generation Z are masters of adaptation on Social Media

    Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid norms and rules that receive the most approval from the social media community.

  • Safeguards against DDOS attacks

    Safeguards against DDOS attacks

    As you might remember, we published a write-up on how to prevent and ward distributed denial-of-service (DDPS) attacks a year ago, but decided to share again the useful tips from CDNetworks since the discrepancy between corporate reality and self-assessment in IT security seems to have remained the same since then.

  • Cyber Security Management protects holistically by mastering all vulnerability gaps

    Cyber Security Management protects holistically by mastering all vulnerability gaps

    Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

  • Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

  • Three good reasons why AI is useful for CX

    Three good reasons why AI is useful for CX

    Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

  • INTERPOL World: Finding joint solutions to future security challenges

    INTERPOL World: Finding joint solutions to future security challenges

    In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

  • The hyper-intelligent workforce and the future of work

    The hyper-intelligent workforce and the future of work

    Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

  • AI-powered video analytics for today’s visually-driven society

    AI-powered video analytics for today’s visually-driven society

    For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

This week's highlights

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
Read more...

W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now o
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Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...
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Previous articles

MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

Category: June 2019 - Cyber-security & Data Protection
MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated in
Read more...

Who takes responsibility for data security?

Category: June 2019 - Cyber-security & Data Protection
The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for
Read more...

Cybersecurity bills & standards

Category: June 2019 - Cyber-security & Data Protection
Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year
Read more...
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Previous month's highlights

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image management via display marketing and remarketing as well, while search engines attract with unusual and cost-effective targeting options. The possibilities to reach target groups and campaign goals are almost limitless, making it therefore quite challenging to keep up with the trends.

Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist within the organization. This fragmentation leads to data silos, security and compliance risks and disjointed customer experiences.

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

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Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Customer-centricity puts the customer first

Category: April 2019 - Personalised & Customer-centric Content Marketing

Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Experience Platform delivers personalized experiences in real time

Category: April 2019 - Personalised & Customer-centric Content Marketing

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
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