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Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:
Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.
Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.
Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.
A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world.
In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought to continuously expand their offerings.
A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domestic Trade and Consumer Affairs’ (MDTCA) site blocking efforts.The survey, commissioned by AVIA's Coalition Against Piracy (CAP) and conducted by the international research and data analytics group YouGov, found that 22% of online consumers currently use piracy streaming websites or torrent sites to view pirated content, which is substantially less than the 61% from a similar survey conducted in August 2019. The YouGov survey also found a 61% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the August 2019 survey.
The use of new, fast, and frequently advancing digital technology to solve problems is inexorably changing one industry, proving that the so-called digital transformation is far more powerful and disruptive than anything seen before. We are living in an exciting but challenging time of unceasing digital changes and new developments.
Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.
Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.
“Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”
Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.
The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.
- 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
- 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
- 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)
In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.
- The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
- One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
- Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).
Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.
Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)
For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.
INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing
GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.
The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.
Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?
If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.
Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.
The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.