Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.

A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into new entities altogether. For brands that need to reach more consumers and raise brand awareness on social media, here are the biggest trends from 2018.

As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be adapted to them accordingly. The surfing and click behavior, length of stay, main topics, products that are put into the shopping cart and - in the case of a log-in - also historical transaction data can be used as parameters for the classification.

PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and communicate with fans and gives every artist an equal opportunity to get into the spotlight.