Tuesday Jul 05th

  • Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

  • Worry-free with strong IT security

    Worry-free with strong IT security

    Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and performance issues across all systems. You need transparency across the entire IT stack and real-time data to quickly identify and fix critical issues. The more prepared a company is, the better it can protect itself against malware, data breaches and intellectual property theft:

  • Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours

    Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours

    The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its regional markets with a mission to help companies unlock and engage talent at scale.

  • AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • Using intent data finds out what the customer wants

    Using intent data finds out what the customer wants

    The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.

  • FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

    FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

    In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.

  • Advertising industry must look for alternative business models due to adblockers

    Advertising industry must look for alternative business models due to adblockers

    Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

  • Vonage powers innovative virtual reality travel experience

    Vonage powers innovative virtual reality travel experience

    VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.

  • High time for new approaches to target group and campaign measurement

    High time for new approaches to target group and campaign measurement

    Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".

  • Apple's App Transparency Framework

    Apple's App Transparency Framework

    More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).

  • Zoho unifies marketing operations with new platform

    Zoho unifies marketing operations with new platform

    Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

  • Increasing demands call for new ways of performance

    Increasing demands call for new ways of performance

    Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.

  • Responsible AI research

    Responsible AI research

    As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

This week's highlights

Kantar reveals the most creatively effective digital ads in Southeast Asia

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.
Read more...

Consumers want personalization without disclosing data

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
Customers expect personalization in every single interaction with a brand. At the same time, they don't trust companies to keep their personal information safe and handle it responsibly. Companies eve
Read more...

FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing
Read more...
View More Articles

Previous articles

Zoho unifies marketing operations with new platform

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing s
Read more...

Increasing demands call for new ways of performance

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.
Read more...

Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours

Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its regional markets with a mission to help companies unlock and engage talent at scale.
Read more...
View More Articles

Previous month's highlights

Novel AI-powered forecasting models needed as many fail in times of crisis

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning

As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

AI spending in Asia Pacific to reach $32 billion in 2025

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning

According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.

Building a Smart Factory – Part 2: Defining the 21st-century smart factories

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning

Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.

With AI-based bots for intelligent self-service

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning

Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficiently and expand their service capabilities.

View More Articles

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