There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers must take to position themselves for the future is towards omnichannel commerce and the customer should be offered a comprehensive and continuous customer experience online and offline.

Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a well-thought-out content marketing strategy, even small and medium-sized companies rely on the social media presence of influential advertisers to effectively reach and activate their own target group.

Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.

“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”

The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening.

As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics, and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space, including Brandwatch’s patent-pending AI Search soon. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors.

With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry, and competitors, and better engage their target audience with insights from data that is often difficult to track.

“We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”

As a global leader in PR, marketing and social media management technology and intelligence, Cision continues moves forward even stronger in their approach to help organizations identify, connect, and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions.

By MediaBUZZ

Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.

Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative reach of 100.9 million on Facebook, 23.5 million on YouTube, 11.8 million on Instagram, & 9.1 million on TikTok. The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

"This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard-to-reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers; hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.," Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said.

Indeed, the world's highest-performing mobile games curator, Admazing Co., has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its brand-partners. According to Admazing Co., partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take.

"We recognized Tier One's expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region," Edward Castillo, Managing Director, Admazing Co. said.

Without doubts, in-game advertising allows marketers to interact with their consumers in a highly intuitive way by delivering high-impact creatives to a very engaged audience.

By MediaBUZZ

Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.

Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

To improve the problem-solving process for customers and customer service representatives, Yext introduced Support Answers. The company offers an AI-powered Answers Platform that understands natural language so that when people ask questions about a business online, they get direct answers – not links.

There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million SMBs.

Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, and the value for Advanced TV is by now around 50%, the other channels are less programmatic so far. Overall, however, programmatic, and data-based purchasing has established itself on all channels. Therefore, it can be assumed that the development of programmatic omnichannel campaigns will increase in the future.

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

Following the launch of Tencent Cloud's first Internet Data Center (IDC) in Indonesia, local businesses across industries and fields have shown significant interest in utilizing the industry-leading cloud offerings the new infrastructure has brought about in the region.