Wednesday Nov 13th

  • One out of three Hong Kong consumers ditching plastic in favor of eWallets

    One out of three Hong Kong consumers ditching plastic in favor of eWallets

    According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • Data driven enterprises invigorate future growth in ASEAN

    Data driven enterprises invigorate future growth in ASEAN

    Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future growth.

  • What’s really the adding value of programmatic

    What’s really the adding value of programmatic

    Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the massive use of adblockers.

  • Security is a journey, not a destination

    Security is a journey, not a destination

    Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

  • Shopping app installs skyrocket during festive periods

    Shopping app installs skyrocket during festive periods

    AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

  • Mobile First

    Mobile First

    Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience.

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the forecasted 9% contraction didn’t occur.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Predictive analytics as catalyst for the customer journey

    Predictive analytics as catalyst for the customer journey

    Companies increasingly focus on automation in customer service and after-sales, meaning that past actions by users can be machine-evaluated in order to derive probabilities for future actions, since they must be resource-saving and, above all, can no longer process the huge amount of service requests personally that are coming from different devices of the customers. Depending on the complexity, individual measures can be triggered automatically: e.g. the chat window opens at the right time, emails arrive at the right moment with the appropriate content - or customer care picks up the listener personally if the customer has a problem. Certainly, personal conversations remain indispensable. The process behind it leverages predictive analytics and, through its use, enables the creation of a good customer relationship, as available capacity

  • The pace of digital transformation accelerated in the Asia Pacific region

    The pace of digital transformation accelerated in the Asia Pacific region

    According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, Asia Pacific spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organizations is estimated to be $375.8 Billion in 2019.

  • Data management and analytics increasingly integrate

    Data management and analytics increasingly integrate

    Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the frantic growth of data generation, it estimates that one-fifth of all this data will be critical if not hypercritical to our daily lives.

This week's highlights

Embrace the Singles Day frenzy – it’s worth it!

Category: November 2019 - E-Commerce & Retail Digital Marketing
China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first
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‘Tis the season for growth in holiday shopping!

Category: November 2019 - E-Commerce & Retail Digital Marketing
It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?
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Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

Category: November 2019 - E-Commerce & Retail Digital Marketing
Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable m
Read more...
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Previous articles

iflix Advertising adopts Xandr’s strategic selling platform

Category: October 2019 - Micro-moments & Customer Journey
Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, wi
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Porsche invests in Israeli start-up Tactile Mobility

Category: October 2019 - Micro-moments & Customer Journey
Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.
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Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. Wit
Read more...
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Previous month's highlights

The TOP 100 most valuable companies in the world

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The market capitalization of the world's top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market capitalization, published by the accounting and consulting firm PricewaterhouseCoopers (PwC).

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noticeable: they (rightly) increasingly complain about annoying, intrusive or irrelevant advertising and their concern about losing sovereignty over their personal data is steadily growing.

Shopping app installs skyrocket during festive periods

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

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