Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and marketing.

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge.

The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. The study revealed widespread concern among employees on current business topics like job loss due to automation and generational differences on issues such as work-life balance, with the overall findings pointing to a clear call to action for communicators and management.

2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid norms and rules that receive the most approval from the social media community.

As you might remember, we published a write-up on how to prevent and ward distributed denial-of-service (DDPS) attacks a year ago, but decided to share again the useful tips from CDNetworks since the discrepancy between corporate reality and self-assessment in IT security seems to have remained the same since then.

Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.