Sunday Jan 20th

This week's highlights

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than
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Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native ad
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RTB House unveils first AI Marketing Lab innovations

Category: January 2019 - Digital Business Trends Predictions
RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Ma
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Previous articles

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey
Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies
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Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey
Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 mo
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A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey
Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can he
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Previous month's highlights

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.But why do customers then feel so little about all this and still not have the status they deserve?

The success factors of a personalized customer journey

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver marketing that customers would truly love. Both companies were committed to join forces to reshape the advertising industry by connecting paid and owned media into a single view of the end-to-end customer journey using AI-powered marketing technology and they just presented the result – the IBM Media Optimizer, powered by MediaMath.

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HBM launches blended learning express course for marketers producing video

Category: November 2018 - Email Marketing & E-Commerce

Authentic AI includes dynamic adaptation to novelty

Category: November 2018 - Email Marketing & E-Commerce

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce

TrueCommerce Engage POS system now available in the Square App Marketplace

Category: November 2018 - Email Marketing & E-Commerce

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce

Adobe holiday shopping predictions

Category: November 2018 - Email Marketing & E-Commerce

User engagement is key to sustainable ROI in email marketing

Category: November 2018 - Email Marketing & E-Commerce

The e-commerce top performers on social media are…?

Category: November 2018 - Email Marketing & E-Commerce
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