Sunday Dec 16th

  • Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA

    Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA

    Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.

  • TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

  • Hootsuite celebrates 10 years of industry-leading innovation and customer success

    Hootsuite celebrates 10 years of industry-leading innovation and customer success

    When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

  • Putting data in the driver’s seat to reach consumers-on-the-go

    Putting data in the driver’s seat to reach consumers-on-the-go

    Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

  • Predictive and prescriptive analytics essential in marketing

    Predictive and prescriptive analytics essential in marketing

    Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

  • Customer Data Platform (CDP) - key to customer-centric marketing

    Customer Data Platform (CDP) - key to customer-centric marketing

    A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

  • Making every moment shoppable with Magento Commerce Cloud

    Making every moment shoppable with Magento Commerce Cloud

    Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.

  • Meltwater’s tips on how to supercharge holiday sales through social media

    Meltwater’s tips on how to supercharge holiday sales through social media

    A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

  • A look back: The most important social media trends of 2018

    A look back: The most important social media trends of 2018

    2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into new entities altogether. For brands that need to reach more consumers and raise brand awareness on social media, here are the biggest trends from 2018.

  • The emotional decision frameworks of Personas are good for automation

    The emotional decision frameworks of Personas are good for automation

    As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be adapted to them accordingly. The surfing and click behavior, length of stay, main topics, products that are put into the shopping cart and - in the case of a log-in - also historical transaction data can be used as parameters for the classification.

  • PocketCon Creative Gallery calls fandom artists to join in

    PocketCon Creative Gallery calls fandom artists to join in

    PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and communicate with fans and gives every artist an equal opportunity to get into the spotlight.

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
Read more...

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
Read more...

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
Read more...
View More Articles

Previous articles

Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce com
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer d
Read more...
View More Articles

Previous month's highlights

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

With the acquisition of Marketo, Adobe expands its B2B impact

Category: September 2018 - Marketing Analytics, Automation & Attribution

As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud

Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution

One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

View More Articles

Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Manage campaigns from the customer's perspective

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing
View More Articles

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