Tuesday May 22nd

Latest News

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP’s growth strategy, pointing out that according to the World Economic Forum, Singapore is the most competitive economy in Asia Pacific and third globally.

  • ZTE's innovative application NB-IoT

    ZTE's innovative application NB-IoT

    The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.

  • AI’s impact on the workforce of the future is no different from previous industrial revolutions

    AI’s impact on the workforce of the future is no different from previous industrial revolutions

    PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

  • In 2018, the digital world must adapt to new developments

    In 2018, the digital world must adapt to new developments

    Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

  • Data science is a jack-of-all-trades

    Data science is a jack-of-all-trades

    Artificial intelligence (AI) has found its way into our living rooms, as seen with Siri, Alexa, or Cortana, pointing out that the demand for real-time data analysis tools will heavily increase. Most IT applications will be supplemented by AI and self-learning, machine-learning (ML) -driven intelligent systems will gain the upper hand over the next three years.

  • There is still a big gap between AI potential and use

    There is still a big gap between AI potential and use

    Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

  • Aurecon launches Just Imagine #100GoodIdeas eBook

    Aurecon launches Just Imagine #100GoodIdeas eBook

    In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.

  • Is AI exhausting or feeding the work environment?

    Is AI exhausting or feeding the work environment?

    According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • Mixed Reality (MR)

    Mixed Reality (MR)

    Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

  • Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

  • How to prevent damage from phishing scams and malware

    How to prevent damage from phishing scams and malware

    With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCry’ launched last year, which taught us above all one thing: no company can feel safe nowadays.

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

This week's highlights

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing o
Read more...

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the pro
Read more...

SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

Category: May 2018 - Cybersecurity & Data Protection
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-u
Read more...

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a ta
Read more...
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Previous articles

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is no
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
Read more...

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as suppo
Read more...
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Previous month's highlights

There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.

Retailer spending on AI to grow nearly fourfold

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

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Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

IoT usability in marketing and CRM

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Legal challenges in an ultra-connected, Internet of Things world

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

ZTE's innovative application NB-IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Asia's IoT optimism and adoption rate tops all

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Glass ceiling cracked, but not smashed

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
View More Articles

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