Saturday Apr 11th

  • PwC: VR and AR to be key technologies by 2030

    PwC: VR and AR to be key technologies by 2030

    According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual and augmented reality applications will evolve from a niche phenomenon for gamers and movie fans into an influential technology of the future, the market researchers believe.

  • Google’s new feature translates and transcribes audio in real time

    Google’s new feature translates and transcribes audio in real time

     

    Google’s new feature translates and transcribes audio in real time

    Google Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.

  • Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    Breaking down data silos and providing a complete view of customers’ activity across systems with Zendesk Sunshine

    New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • In times of Covid-19, the future is more digital than ever

    In times of Covid-19, the future is more digital than ever

    Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.

  • Hardly any industry is currently facing greater challenges than the retail sector

    Hardly any industry is currently facing greater challenges than the retail sector

    In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

  • Will Vue.ai become retail industry’s favorite toy?

    Will Vue.ai become retail industry’s favorite toy?

    Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.

    Retail teams can automate key functions and deliver personalized experiences to each shopper, increasing ROI on every function in the organization, by pulling the power of AI in the hands of every team member across merchandising, buying, styling, cataloging, marketing and more.

  • Retail industry is going through major changes, Adobe points out

    Retail industry is going through major changes, Adobe points out

    In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands through various offline and online channels, meeting the needs and expectations of a digital consumer has become a mandate for retailers of all sizes.

  • Industry’s first ‘Data Literacy as a Service’ offering

    Industry’s first ‘Data Literacy as a Service’ offering

    Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

  • AI will remain a major trend in 2020

    AI will remain a major trend in 2020

    As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.

  • Digital developments are forward-looking for brick-and mortar stores

    Digital developments are forward-looking for brick-and mortar stores

    While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

  • APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.

  • Quantum leap for photon entanglement could revolutionize secure communications

    Quantum leap for photon entanglement could revolutionize secure communications

    A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say.

    In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK, Japan and Germany, demonstrates a new method of generating and detecting quantum-entangled photons at a wavelength of 2.1 micrometers.

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

This week's highlights

Adobe helps businesses staying connected amid COVID-19

Category: April 2020 - Social Commerce & Influencer Marketing
Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.With the circuit breaker announced by Prime
Read more...

Influencer Marketing Trends

Category: April 2020 - Social Commerce & Influencer Marketing
Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers
Read more...

Social Media Service KPIs

Category: April 2020 - Social Commerce & Influencer Marketing
It is well known that social media is the perfect way to increase the awareness of brands and products, and to connect with the target group.In recent years, the service on social media has also becom
Read more...
View More Articles

Previous articles

The 50 most important content marketing formats

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out wha
Read more...

Google’s new feature translates and transcribes audio in real time

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
  Google’s new feature translates and transcribes audio in real timeGoogle Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and
Read more...

APAC businesses are demonstrating their commitment to bridge the CX maturity gap

Category: March 2020 - Content Marketing: authenticity, transparency & quality instead of keyword battle
According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13%
Read more...
View More Articles

Previous month's highlights

Video-triggered AR increases the purchase intent

Category: December 2019 - AR & VR in Marketing

There are already many companies that use augmented reality (AR) in e-commerce. But what do consumers think about such applications?In the area of entertainment television, sports TV or shopping, 40% of consumers are currently very enthusiastic about video-triggered AR. This is a variant of AR, in which the user holds his smartphone or tablet camera on a moving image and is offered information and interaction options at the same time consistent with what he sees: 34% of those surveyed wish that video-triggered AR applications are generally available in all television programs.

Augmented Reality in the working world

Category: December 2019 - AR & VR in Marketing

Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.Combining the virtual with the real world, and expanding real world environments with digitally visualized content, brings new uses and applications to the fore. They promise higher efficiency in product development and production, as well as customer communication.

VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing

Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are already mature and considered useful applications in different areas: since the triumph of Pokémon GO, most marketers are open to these new technologies.

VR/AR, AI and machine learning definte the future of marketing

Category: December 2019 - AR & VR in Marketing

Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg