Saturday Sep 21st

  • Location-based data fuels next generation of insight-driven marketing

    Location-based data fuels next generation of insight-driven marketing

    Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

  • Cybersecurity bills & standards

    Cybersecurity bills & standards

    Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legislation to impose requirements on certain businesses to implement protections against cybersecurity risks into their computer systems.

  • Revolutionizing the sales approach with AI

    Revolutionizing the sales approach with AI

    For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Forecasts on cybersecurity and data protection

    Forecasts on cybersecurity and data protection

    Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

  • Progressive Web Apps & SEO

    Progressive Web Apps & SEO

    Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Global partnership announcement for Next-generation Network Services

    Global partnership announcement for Next-generation Network Services

    Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies like 5G and network slicing within the ICT space.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • Critical factors when choosing a CMS

    Critical factors when choosing a CMS

    For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed across all available devices that customers are likely to use, including websites for laptops, tablets and mobiles, as well as content for other devices, such as wearables.

  • IROIN and epicInsights make measurement of influencer campaigns possible with AI

    IROIN and epicInsights make measurement of influencer campaigns possible with AI

    The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Predictive analytics methods in marketing

    Predictive analytics methods in marketing

    In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:

This week's highlights

Data driven enterprises invigorate future growth in ASEAN

Category: September 2019 - Marketing Automation, Analytics & Attribution
Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness a
Read more...

Advanced Data Modeling optimizes advertising budgets strikingly

Category: September 2019 - Marketing Automation, Analytics & Attribution
Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campai
Read more...

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution
Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the res
Read more...
View More Articles

Previous articles

Ampverse kick-starts powerful community of gaming and esports influencers to create attention-grabbing, entertainment formats

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents that sit at the intersection of gaming and popular culture to create unique co-branded conte
Read more...

The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full
Read more...

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to d
Read more...
View More Articles

Previous month's highlights

APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

Category: June 2019 - Cyber-security & Data Protection

AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, finance, gaming, shopping, travel and utilities.

Logic bomb

Category: June 2019 - Cyber-security & Data Protection

A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.

Xandr Invest for streamlined buying processes

Category: June 2019 - Cyber-security & Data Protection

Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

Category: June 2019 - Cyber-security & Data Protection

The way the user will communicate with computers in the future is in for a big change. After keyboards, mice, touchscreens, gesture and voice recognition, the avant-garde computer research relies on so-called brain-computer interfaces. The novel interfaces should allow the user to control more complex applications directly with the power of thought. Background of the development is the invention of ever more powerful artificial intelligence (AI).

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