Monday Jul 23rd

Latest News

  • Is AI exhausting or feeding the work environment?

    Is AI exhausting or feeding the work environment?

    According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

  • Digital voice assistants set a trend in the SEO market of the future

    Digital voice assistants set a trend in the SEO market of the future

    In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

  • A real-world survivor story: How to ensure immunity against disruption

    A real-world survivor story: How to ensure immunity against disruption

    What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Here is a microcosm of humanity, desperately in need of a shower, stripped of all pretension, pressurized to the point of breaking, and left to write their own survival story. Conditions are tough, each episode says, now how far are you willing to go to come out on top?

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

  • Glass ceiling cracked, but not smashed

    Glass ceiling cracked, but not smashed

    Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.

  • Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.

  • Deploying the right technologies is essential for retailers to survive, says GlobalData

    Deploying the right technologies is essential for retailers to survive, says GlobalData

    Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading data and analytics company, GlobalData.

  • SEGURU: The world’s first safeware application

    SEGURU: The world’s first safeware application

    Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • Man vs Machine: Will AI put our humanity at stake?

    Man vs Machine: Will AI put our humanity at stake?

    The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – from AI-powered voice assistants like Alexa, to helping solve traffic issues, enabling the sequencing of DNA, tackling business problems and transforming industries such as tech, healthcare to logistics and fintech.

  • Artificial Intelligence is taking centerstage in marketing

    Artificial Intelligence is taking centerstage in marketing

    Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, Baidu or Alibaba are joining forces and investing billions of dollars in AI, too.

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

This week's highlights

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a
Read more...

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
Read more...

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal t
Read more...
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Previous articles

Ooyala reports on the rising tide of streaming video content

Category: June 2018 - Mobile & Video Marketing
Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the comp
Read more...

‘Must-have’-security requirements for enterprise video platforms

Category: June 2018 - Mobile & Video Marketing
Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for intern
Read more...

A strategic approach to video marketing makes the big difference

Category: June 2018 - Mobile & Video Marketing
The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet
Read more...
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Previous month's highlights

Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, its networking power and user-generated content, marketing activities need to be strategically orchestrated for proper human resources planning, time- and cost management.

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.

When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

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