Thursday Mar 04th

  • Continuous 5G evolution for building an engine of all-industry digitalization

    Continuous 5G evolution for building an engine of all-industry digitalization

    Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so as to satisfy the fast-growing consumer connections and diverse industrial applications.

  • AI is growing exponentially, turning markets inside out

    AI is growing exponentially, turning markets inside out

    Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.

  • Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

  • Technology competence is king in times of pandemics

    Technology competence is king in times of pandemics

    Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

  • Voice-search-readiness as a competitive advantage

    Voice-search-readiness as a competitive advantage

    Voice search is more than just a trend since those who are optimized for voice search set themselves apart from the competition, especially when it comes to local search. Nevertheless, many companies underestimate the relevance of voice search and do not know how to best equip and prepare for the new search behavior of consumers. But let me tell you that spoken search queries are not a trend that will disappear from the scene tomorrow. Rather, smart assistants and mobile devices are driving it forward by becoming more and more part of our everyday lives - be it at home, at work or when we are on the move. Voice searches already make up around 15% of all searches with an upward trend. Hence, it is already worthwhile for companies to optimize their locations for voice search and to be voice-search-ready to gain the competitive edge.

  • In times of COVID-19, social media communication must be perfectly targeted

    In times of COVID-19, social media communication must be perfectly targeted

    Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

  • Competitive advantage of cybersecurity often still undervalued

    Competitive advantage of cybersecurity often still undervalued

    In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

  • Reputation Experience Management: Customer experience and reputation go hand in hand

    Reputation Experience Management: Customer experience and reputation go hand in hand

    Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can build up customer trust. The more solid the reputation of a company, the higher the probability of optimizing products or services and winning customers. In addition, a great customer experience at every touchpoint turns consumers into brand ambassadors who in turn convince potential customers.

  • Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.

  • Mapp Cloud innovates for even more efficiency

    Mapp Cloud innovates for even more efficiency

    Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralized data source.

  • The concept of “corporate purpose” requires rethinking of the economy

    The concept of “corporate purpose” requires rethinking of the economy

    Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.

  • AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

    AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

    Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

This week's highlights

Tailoring content to capture the e-commerce market

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce marke
Read more...

In marketing, transformation must take place at the user interfaces

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one indu
Read more...

MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing
MoEngage announced several new product updates to fuel brands' growth at its quarterly customer connect event, MoEngage NEXT.
Read more...
View More Articles

Previous articles

AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...

AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
Read more...

AI is the ultimate success factor for tomorrow's economy

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intellige
Read more...
View More Articles

Previous month's highlights

AppsFlyer released Growth and Performance Index for Southeast Asia

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller

AppsFlyer, the global attribution leader, released  the 11th edition of the Performance Index and the 2nd edition of the Growth Index.The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ad networks of Southeast Asia (SEA) to determine their rankings.

Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller

Service Cloud Voice, a new product that will modernize the contact center by embedding telephony inside Salesforce Service Cloud has been launched earlier this year. Service Cloud Voice unifies phone, digital channels, and CRM data in real-time in one centralized console and can be regarded as the contact center of the future — intelligent, unified, and fast.

MadTech

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller

David M. Raab was the one who coined the term MadTech in 2015, which stands for marketing, advertising, and technology. It well represents the current scenario of marketing and advertising technology intertwining itself with data.

Voice bots should be used in combination with human agents

Category: November 2020 - Voice Commerce: voice search & digital voice assistants as storyteller

Voice bots keep getting better and better, but their growing adoption raises at the same time questions about data protection and the limits of use in personal conversations. Although, we are clearly only at the beginning when it comes to using intelligent language technologies, their integration into the customer dialogue is constantly progressing.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg