Saturday Apr 20th

  • Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

  • The hyper-intelligent workforce and the future of work

    The hyper-intelligent workforce and the future of work

    Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

  • A distinguished Customer Journey requires a continuously connected CX

    A distinguished Customer Journey requires a continuously connected CX

    Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experience to the monitored customer service experience, since CX has been growing exponentially over the past years.

  • Adobe Experience Platform delivers personalized experiences in real time

    Adobe Experience Platform delivers personalized experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • Programmatic advertising - where is it heading?

    Programmatic advertising - where is it heading?

    The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.

    The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the dissemination of ads without much reflection and thus with the integrity of brand safety. They benefit from the fact that the online advertising ecosystem is becoming increasingly complex and advertisers use the strong fragmentation and confusion as an excuse to snatch simpler social media advertising or playing out Google AdSense.

  • Which KPIs are important in influencer marketing?

    Which KPIs are important in influencer marketing?

    Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach a specific target group, especially since the usage behavior of teens plays a key role here.

  • Being customer-centered with integrated CRM

    Being customer-centered with integrated CRM

    Customer Relationship Management (CRM) generally creates real competitive advantages and enables the development of new markets, besides leading to more customer satisfaction, increased customer loyalty and maximized profits.

  • Selected social media KPIs for performance measurement

    Selected social media KPIs for performance measurement

    Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.

  • Symantec warns of more ambitious, destructive and stealthy attacks

    Symantec warns of more ambitious, destructive and stealthy attacks

    Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.

  • Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

  • Generate a better conversion rate by optimizing webpages for subconscious behaviors

    Generate a better conversion rate by optimizing webpages for subconscious behaviors

    A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors can significantly improve your conversion rate.

  • Welcome to the age of Customer-Experience (CX) contests

    Welcome to the age of Customer-Experience (CX) contests

    Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obviously not the price-performance ratio that is decisive, but the best price-experience ratio in a price range, and people no longer speak of digital transformation, but digitization in the sense of optimal integration of the digital and analog worlds.

  • Asian Magento websites at high risk from hackers due to simple security oversight

    Asian Magento websites at high risk from hackers due to simple security oversight

    According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At least the figures fell sharply to around 40% for Magento 2 websites.

  • Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
Read more...

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
Read more...

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
Read more...
View More Articles

Previous articles

Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI
Read more...

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist withi
Read more...

AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
AdAsia Holdings, an end-to-end advertising solutions provider and part of AnyMind Group, just rebranded the company’s current solution for online publishers to AdAsia360 and released the first w
Read more...
View More Articles

Previous month's highlights

Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals

Category: January 2019 - Digital Business Trends Predictions

2018 was a significant year filled with events that marked a sign of changing times, Google unveils with its annual ‘Year in Search’ 2018 report. Through the exploration of the over one trillion search queries the company receives each year, the top trending topics could be identified, including people, events and places that captured the attention of users worldwide who turned to Google Search for answers.

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions

2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new social- and value systems. The trend towards something new and the challenges in digital marketing will simply increase even more: it continues to be all about personalization, voice and the increasing dominance of Instagram; Amazon will go head to head with Google and Facebook in online advertising market share; and collaboration within agencies and agile brand management will keep on being important.

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions

WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges, besides covering interviews with nine leading marketers, as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network

Category: January 2019 - Digital Business Trends Predictions

Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).

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Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital marketing trends 2019

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The digital achievement gap - companies struggle to meet customer expectations

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Symantec warns of more ambitious, destructive and stealthy attacks

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
View More Articles

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