Friday Sep 21st

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • Micro moments depict user behavior in the mobile age brilliantly

    Micro moments depict user behavior in the mobile age brilliantly

    The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their help to users as well, if their service or product is sought after, because such useful advertising offers will not be seen as a distraction. In the end, it gives companies a chance to connect with consumers at the very moment their attention to communication is the highest. How that works and what exactly Micro Moments are, I want to explain in the following:

  • Fake store growth requires new cybercrime definition, says JC3 and APWG

    Fake store growth requires new cybercrime definition, says JC3 and APWG

    The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

  • When I grow up, I want to be a sense maker

    When I grow up, I want to be a sense maker

    Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

  • Mobile websites: The underestimated communications channel

    Mobile websites: The underestimated communications channel

    Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

  • Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    Tomorrow’s News 2018 survey points out challenges for platforms and advertisers

    According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for content.

  • Paving the way for smart cities: The smart sensor platform network

    Paving the way for smart cities: The smart sensor platform network

    The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the various sectors.

  • Why you need a data strategy for successful data driven marketing

    Why you need a data strategy for successful data driven marketing

    First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

  • ‘Irdeto Armor’ protects the device, data and services built on Android TV

    ‘Irdeto Armor’ protects the device, data and services built on Android TV

    At ConnecTechAsia, the new mega technology event in Singapore, Irdeto just launched its Android TV security solution named “Irdeto Armor”, which has been designed to protect the device, data and services built on Android TV.

  • Utility at heart of Reuters latest news app

    Utility at heart of Reuters latest news app

    Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

  • Making real-time operational decisions in the blink of an eye

    Making real-time operational decisions in the blink of an eye

    Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • Digital voice assistants set a trend in the SEO market of the future

    Digital voice assistants set a trend in the SEO market of the future

    In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

This week's highlights

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task
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Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
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Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement
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Previous articles

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measu
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IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
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Appier launched AI-driven proactive marketing automation platform AIQUA

Category: August 2018 - Predictive Algorithms & Native Ads
Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand
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Previous month's highlights

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing

By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies such as the IoT, drones, smart devices and with increased mobile phone uptake, 5G has been seen as a key enabler of all these by providing the infrastructure to carry large amounts of data, creating a smarter and more connected world and also driving the digital economy.

Mobile websites: The underestimated communications channel

Category: June 2018 - Mobile & Video Marketing

Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

Circles.Life partnered with Adobe to deepen customer insight and enable better CX

Category: June 2018 - Mobile & Video Marketing

Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

Yahoo Mail launched new mobile web experience and Android Go App

Category: June 2018 - Mobile & Video Marketing

By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

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Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
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