Monday May 17th

  • Why EQ Beats IQ in Driving ‘True’ Leadership Success

    Why EQ Beats IQ in Driving ‘True’ Leadership Success

    In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best relative to hard skills.  As a leader, if you do not understand your team’s motivations and feelings, you will never be able to establish an optimally-functioning team and reap the copious rewards related thereto. The result is needless opportunity loss.

  • Speech recognition with artificial intelligence

    Speech recognition with artificial intelligence

    Due to voice assistants that are used in customer service, such as Siri or Alexa and “talking robots”, the topic of speech recognition is currently highly topical. Voice assistants learn to decipher the core of a customer’s message, so that the customer does not have to learn which commands to use to get to the goal, which sounds easier than it is, considering that dialects, synonyms or paraphrases have to be learned by the bot first.

  • Nielsen offers marketers accountability for their ad investment

    Nielsen offers marketers accountability for their ad investment

    Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

  • Technology competence is king in times of pandemics

    Technology competence is king in times of pandemics

    Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

  • Trust begins with feeling safe

    Trust begins with feeling safe

    “The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions around health and safety, trust the scientific community to create life-saving vaccines, and trust the government to support us during a time of global economic uncertainty and political upheaval”, Okta explains in its State of Digital Trust report.

  • IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

    IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

    Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

  • How to optimize your website for voice search

    How to optimize your website for voice search

    More and more users are no longer typing in their search query by hand, but are using voice assistants such as Alexa, Cortana, Siri, or Google Voice Search to conveniently speak the search query with their own voice. There is much speculation about the importance of voice search, but what’s clear is the fact that particularly younger users are using voice search regularly. For online marketers, the use of voice control means a change in search behavior and new possibilities for search engine optimization (SEO).

  • Why Deep Learning can deliver more accurate AdTech results

    Why Deep Learning can deliver more accurate AdTech results

    Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learning (DL), has refined the approach and can achieve more precise results.

  • Clubhouse hype suppresses privacy concerns

    Clubhouse hype suppresses privacy concerns

    Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

  • Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Using intelligent voice and text agents at enterprise level with Cognigy.AI

    Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

  • Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

  • Adobe makes personalized CX happening in a world without third-party cookies

    Adobe makes personalized CX happening in a world without third-party cookies

    Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

  • With the help of AI, proposals can write themselves

    With the help of AI, proposals can write themselves

    Writing proposals is an essential task for everyone in business. To make their life easier and to help them in managing their job scope, a new feature has been added to Offorte, namely doing the job for you.

  • Tailoring content to capture the e-commerce market

    Tailoring content to capture the e-commerce market

    At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.

This week's highlights

Micro-moments’ impact on decision making and marketing

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more
Read more...

A revelatory use case for location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climat
Read more...

Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in
Read more...
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Previous articles

How to measure “immersive experiences”?

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR,
Read more...

Adobe makes personalized CX happening in a world without third-party cookies

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and e
Read more...

Vietnam-based RedFOX Labs launches its very own virtual space

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
RedFOX Labs has released previews of the virtual space which they are calling 'RFOX VALT'.
Read more...
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Previous month's highlights

BERT

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

Using intelligent voice and text agents at enterprise level with Cognigy.AI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

Creative leadership trends that will power organizations in 2021

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards Singapore’s next phase of transformation—one of which focuses on developing the skills, talents and creativity of our people—emphasizing the need for Singaporeans to have both broader and deeper skills and creativity.

MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

MoEngage announced several new product updates to fuel brands' growth at its quarterly customer connect event, MoEngage NEXT.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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