Monday Apr 19th

  • In an experience economy, the speed of innovation will inevitably increase

    In an experience economy, the speed of innovation will inevitably increase

    Procter & Gamble (P&G) announced their goal of having “50% externally initiated product / process innovations” as early as 2006 and declared at the same time war on the “not invented here” syndrome. P&G is aware of the fact that in an experience economy, which permanently gives customers the opportunity to evaluate products and services in detail, the speed of innovation will inevitably increase.

  • Smart checkout technologies are gaining momentum in CX management

    Smart checkout technologies are gaining momentum in CX management

    A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

  • How to optimize your website for voice search

    How to optimize your website for voice search

    More and more users are no longer typing in their search query by hand, but are using voice assistants such as Alexa, Cortana, Siri, or Google Voice Search to conveniently speak the search query with their own voice. There is much speculation about the importance of voice search, but what’s clear is the fact that particularly younger users are using voice search regularly. For online marketers, the use of voice control means a change in search behavior and new possibilities for search engine optimization (SEO).

  • AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer released Growth and Performance Index for Southeast Asia

    AppsFlyer, the global attribution leader, released  the 11th edition of the Performance Index and the 2nd edition of the Growth Index.

    The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ad networks of Southeast Asia (SEA) to determine their rankings.

  • Artificial Intelligence and Automation in Marketing

    Artificial Intelligence and Automation in Marketing

    Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.

  • Blockchain and cryptocurrencies will play an important role in the advertising world

    Blockchain and cryptocurrencies will play an important role in the advertising world

    What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?

  • Technology competence is king in times of pandemics

    Technology competence is king in times of pandemics

    Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

  • Adobe’s mission to enable ‘Creativity for All’ continues brilliantly

    Adobe’s mission to enable ‘Creativity for All’ continues brilliantly

    Adobe just unveiled significant innovation across its Creative Cloud applications and services at Adobe MAX. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Furthermore, Adobe underscored its commitment to accelerating the development of mobile and multi-surface apps, with the official launch of Adobe Illustrator on the iPad and Adobe Fresco on the iPhone. Additionally, the company previewed a prototype of a digital content attribution tool that will debut within Photoshop and Behance as part of its Content Authenticity Initiative.

  • ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce

    ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

  • Secured collaboration solutions by communication service providers key to success in the next normal

    Secured collaboration solutions by communication service providers key to success in the next normal

    IDC Asia/Pacific’s latest report, titled Asia/Pacific Unified Communication and Collaboration Market Assessment, highlights end-user adoption trends, drivers, vendor shares and landscape, and market size assessment in 2019, considering that the unified communication and collaboration (UC&C) market has been consistently gaining traction across the world and in Asia/Pacific following the COVID-19 pandemic. Lockdown restrictions imposed by local governments, work from home policies, and social distancing protocol have resulted in disruption of normal life and created the need for remote collaboration among employees across the distributed workplace.

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

  • Marketing automation puts an end to monkey work

    Marketing automation puts an end to monkey work

    Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates beyond good and bad for repetitive work processes without great intellectual or creative ability. This so-called ‘monkey work’ has become a commodity and the automation of such routine work a factor in future competitiveness.

  • Tailoring content to capture the e-commerce market

    Tailoring content to capture the e-commerce market

    At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.

  • Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization

    Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further emphasizing its commitment to addressing the ever-growing business needs in Indonesia and Asia. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big data analytics, AI, Internet of Things, security, and other advanced technologies with smart enterprise scenarios. At the same time, we provide a holistic smart enterprise solution for sectors including finance, education, healthcare, retail, industry, radio/television, transport, and energy.

This week's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that pr
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‘Hello’ from the augmented world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why pe
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Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool
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Previous articles

Findings of the 2021 Insider Threat Report

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than
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Majority of CEOs believe global economic growth will improve in 2021

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will im
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IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT securi
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Previous month's highlights

BERT

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

Using intelligent voice and text agents at enterprise level with Cognigy.AI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the automation of customer service.

In marketing, transformation must take place at the user interfaces

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.

Mapp Cloud innovates for even more efficiency

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralized data source.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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