Tuesday Sep 29th

  • Being one step ahead thanks to 5G technology

    Being one step ahead thanks to 5G technology

    Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

  • Manipulated language AI can write manifestos that appear human and radicalize automatically

    Manipulated language AI can write manifestos that appear human and radicalize automatically

    Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.

    Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.

  • COVID-19 lockdowns expedite augmented reality globally

    COVID-19 lockdowns expedite augmented reality globally

    The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.

  • Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media’s View Time Optimization takes the guesswork out of email marketing

    Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of the top spots of a user’s inbox.

  • Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.

  • How is Covid-19 changing South-east Asia’s super apps?

    How is Covid-19 changing South-east Asia’s super apps?

    After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world.

    In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought to continuously expand their offerings.

  • Malaysia successfully fighting streaming piracy

    Malaysia successfully fighting streaming piracy

    A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domestic Trade and Consumer Affairs’ (MDTCA) site blocking efforts.The survey, commissioned by AVIA's Coalition Against Piracy (CAP) and conducted by the international research and data analytics group YouGov, found that 22% of online consumers currently use piracy streaming websites or torrent sites to view pirated content, which is substantially less than the 61% from a similar survey conducted in August 2019. The YouGov survey also found a 61% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the August 2019 survey.

  • Experience economy requires open-mindedness

    Experience economy requires open-mindedness

    The use of new, fast, and frequently advancing digital technology to solve problems is inexorably changing one industry, proving that the so-called digital transformation is far more powerful and disruptive than anything seen before. We are living in an exciting but challenging time of unceasing digital changes and new developments.

  • New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.

    Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.

    “Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”

    Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.

    The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.

    • 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
    • 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
    • 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)


    In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.

    • The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
    • One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
    • Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).


    Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.

    Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)

    By MediaBUZZ

     

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    INCA connects brands to widest network of trusted influencers and publishers for fully integrated Content Marketing

    GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers.  It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

  • Extended reality (XR) will set new benchmarks on B2B events

    Extended reality (XR) will set new benchmarks on B2B events

    The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide this year.

  • MIT Sloan professor designs model to limit price manipulation by buyers

    MIT Sloan professor designs model to limit price manipulation by buyers

    Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted?

    If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.

  • Focus on security and governance issues potentially hiding the opportunities offered

    Focus on security and governance issues potentially hiding the opportunities offered

    Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.

    The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

This week's highlights

Messengers and social media can serve to disclose personal data

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even cont
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Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
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What needs to be considered in terms of data protection when cooperating with freelancers

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can
Read more...
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Previous articles

Digital ads move further towards a future that offers more privacy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confid
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It’s not about technology, but people

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Looking at today’s working life, we can say we have become more productive and faster. But did we become happier or at least more satisfied? Certainly, not!Digital transformation, disruptive tec
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Gojek’s marketing campaigns are people-based and purpose-driven

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experienc
Read more...
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Previous month's highlights

How the video industry supports Asian economies during COVID-19

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, that leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information 60,000 times faster than pure text. It is proven that three days after people have read information, they usually only remember 10% of the content; however, if the same information is conveyed with relevant images, the proportion increases to 65%. The magic word is therefore 'visual storytelling', which is highly effective in a skillful combination of image and text.

Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range of video cards. All Bluefish Epoch and KRONOS video cards feature bi-directional SDI I/O and are widely integrated by 3rd-party developers and OEMs via the cross-platform Windows, Linux and macOS SDK.

The state of video marketing 2020

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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