Monday Jul 06th

  • Optimize brand management with AI

    Optimize brand management with AI

    The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels and formats lead to a constantly growing number of assets and makes it necessary to develop them quickly and with agility. Therefore, it is barely surprising that the use of artificial intelligence (AI) is one of the most important marketing trends.

  • Ensuring ethical AI models in business

    Ensuring ethical AI models in business

    PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise.

  • Focus on security and governance issues potentially hiding the opportunities offered

    Focus on security and governance issues potentially hiding the opportunities offered

    Information is – and always has been - the lifeblood of organizations and the foundation for critical decision-making, but it is more important than ever in today’s business environment.

    The challenge companies are facing is that information is still commonly stored in various systems including the cloud, making it hard for them to leverage it as a keyway to create more value.

  • Industry’s first ‘Data Literacy as a Service’ offering

    Industry’s first ‘Data Literacy as a Service’ offering

    Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

  • Creating value with the right AI strategy

    Creating value with the right AI strategy

    Artificial Intelligence (AI) is already blurring traditional industry boundaries, threatening legacy companies and giving agile new entrants the chance to make an impact fast. Clearly, AI has the power to disrupt any industry. Hence, to be successful on your AI journey, think about your AI projects as a portfolio of things you’re trying to achieve. This means thinking holistically about where you’re heading, and navigating the iterative nature of AI initiatives, while remaining aligned to strategy and value. Scaling value relies on a formally defined AI roadmap which can help you deliver faster with more rigor.

  • AI texts are protected by copyright, too!

    AI texts are protected by copyright, too!

    Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful AI models for speech such as GPT-2 from Open or Megatron from Nvidia appeared. These and similar text AIs, for example, create simple, fact-based sports or financial reports for news sites on the Internet. And if you believe the developers of such software, the proportion of AI-generated messages will increase in the next few years.

  • Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

  • Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData

    The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience. Against this backdrop, the demand for digital transformation presents IT vendors in Asia-Pacific with a substantial revenue growth opportunity in the medium to long-term, says GlobalData, a leading data and analytics company.

  • Storytelling is booming in difficult times

    Storytelling is booming in difficult times

    Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many formats, including storytelling, which is why we want to discuss its strategic use more in detail in the following.

  • Criteo’s new marketing solution for traffic generation

    Criteo’s new marketing solution for traffic generation

    Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

    Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

  • Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

  • Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk’s insights on the power of service in influencing customer loyalty

    Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global companies using Zendesk and the gold standard of data on how companies use their customer experience solutions.

  • APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    APAC businesses are demonstrating their commitment to bridge the CX maturity gap

    According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.

  • ABI Research’s 2020 Technology Trends Report

    ABI Research’s 2020 Technology Trends Report

    ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.

This week's highlights

The power of AR in e-commerce

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smar
Read more...

COVID-19 lockdowns expedite augmented reality globally

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing wor
Read more...

VR and AR on the cusp of success

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
Read more...
View More Articles

Previous articles

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information
Read more...

Storytelling is booming in difficult times

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropri
Read more...

Qualtrics announced new collection of innovative capabilities across CoreXM™

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and empl
Read more...
View More Articles

Previous month's highlights

Adobe released the first real-time barometer of the digital economy

Category: April 2020 - Social Commerce & Influencer Marketing

The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Malaysia: App Innovation in Tough Times

Category: April 2020 - Social Commerce & Influencer Marketing

Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

WARC’s summary of trends and themes for effective media strategies

Category: April 2020 - Social Commerce & Influencer Marketing

WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winning entries across the four categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Best Use of Data – the key insights are:

Social Media Service KPIs

Category: April 2020 - Social Commerce & Influencer Marketing

It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.But how can social media engagement and community management be quantified to improve the performance of a service offering?

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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