Tuesday Apr 30th

  • Appier integrates GenAI into its products to optimize key marketing applications for businesses

    Appier integrates GenAI into its products to optimize key marketing applications for businesses

    Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.

  • Challenges organizations face to be ready for a safe post quantum computing future

    Challenges organizations face to be ready for a safe post quantum computing future

    DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.

  • Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

  • Google's approach to further reduce the security burden on users

    Google's approach to further reduce the security burden on users

    October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features that work around-the-clock to take the security burden off users, and updates to privacy controls that help to easily protect personal information.

    • Dark web report: Users can check if their Gmail address has been exposed on the dark web as well as get guidance on how they can protect themself online by accessing the Dark Web Report in their account menu in the Google App. They just have to sign into the Google App and tap their profile picture to open the menu.
    • Passwordless by Default: Passkeys are a simpler and more secure way to sign into sites online and can be used with the Google Accounts. To make transition to passwordless even easier, Google is offering the ability to set up passkeys for all users — by default.
    • A new requirement to make email safer for everyone:  Gmail recently announced new requirements for large senders to make email safer and more user-friendly for everyone, including enforcing authentication, enabling easy unsubscription, enforcing a clear spam rate threshold. This is in addition to Gmail’s AI-powered defenses, which block more than 99.9% of spam, phishing and malware — that’s 15 billion unwanted emails every day. 
    • Easier access to clear browsing data: Google added an option to quickly delete users’ browsing history in Chrome without interrupting current activities. Users just need to click the three dots in the top-right corner of the Chrome browser and select “Clear browsing data”.
    • Use the Google App as the credential provider for your iOS device: Google Password Manager is built into the Google App and you can already use it to securely save your passwords and sign in faster when you’re using the app. Now, you can set it as your Autofill provider so that the Google App can help you quickly and securely autofill your passwords into any app or website on your iOS device.


    Feel free to read more about the announcements in Google’s blog post.

    By MediaBUZZ

  • Comprehensive protection measures a must to prevent data leaks and theft

    Comprehensive protection measures a must to prevent data leaks and theft

    Remote work, home office or hybrid work, have become the norm in today's business world and that most likely will stay that way. But the more employees work remotely, the greater the company's risk of falling victim to a cyberattack, making a sophisticated and multi-layered security concept the more essential for any company.

  • Yahoo integrated approach for advertising in a cookieless world

    Yahoo integrated approach for advertising in a cookieless world

    Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.

  • Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

    Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

    Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence sharing, joint operations, technical collaboration, and ecosystem development.

  • Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

  • Zero in with ABI’s Research Spotlights on research that is critical to your success

    Zero in with ABI’s Research Spotlights on research that is critical to your success

    The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.

  • Cybersecurity in the age of digital currency

    Cybersecurity in the age of digital currency

    Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.

  • Black Friday Online Shopping Safety Checklist

    Black Friday Online Shopping Safety Checklist

    Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British people worry that AI will make it easier for criminals to commit online fraud” – NCSC.

    But while AI scams like voice cloning, romance scams, and language mimicking are on the rise, “93% of the biggest spenders, millennials aged 24-35, plan to shop during this coming weekend. And they spend an average of $419.52 per person.” But with cyber security threats at an all-time high, how can shoppers and businesses stay cyber safe?

    Here are our top tips for staying safe online, and the preventative measures that can be taken while shopping for your latest bargain.

    1. Be Aware of Phishing & Quishing Attacks

      SecurityHQ analysts have recently observed a significant increase in Business Email Compromise (BEC), regarding phishing attacks containing QR code (Quishing) and captchas for credentials harvesting. Quishing attacks usually occur via the scanning of a QR code. This technique involves tricking users into scanning a QR code using a mobile phone. The QR code then redirects the user to a phishing or fake website that aims to steal their credentials.

      Read more about Quishing, and how to spot QR Code vulnerabilities, here.

    2. Read the Small Print

      If something seems too good to be true, it probably is. While Black Friday deals can offer huge discounts that are genuine, people still need to make money. Anything ridiculously cheap is a red flag.

      What to look for:
      • It is worth checking the reputation score of retailers to determine if that retailer can be trusted.
      • A website with no company address, descriptions or specifications on items are all red flags. Look for the details. And do not base purchases solely off star ratings, as these can be fake.
      • Pop-ups that offer free electronics are obvious scams, containing malicious phishing links, and should be avoided at all costs.
      • Read the small print. Often cons are perfectly visible if you know what to look for. Like seeing a picture of a laptop being advertised, going to buy said laptop for a reduced rate without reading the small print, and receiving a literal picture of a laptop in the post. The devil is in the detail.

    3. Use Reputable Websites/Companies

      Tried and Tested
      – Using websites that are globally known is a good way to avoid any nasty surprises. Even if it is a couple of pounds more, it is worth knowing where your money is going and that your purchase will be tracked and delivered.

      Use Antivirus Software that will warn you of potentially dangerous sites in search results as well.

      Look For Suspicious Emails, as well as suspicious calls and text messages. Never click on a link you are unsure of, and never provide personal information over the phone. Read more on email security, here.

    4. Stop, Look, Check, Pay

      Secure Sockets Layers (SSL) are used to ensure data is encrypted before being transmitted across the web. It is also an indication that an organization has been verified. Keep an eye out for HTTPS in the address bar rather than HTTP, as this highlights a site uses SSL.

      Make Sure the Website That You Intend to Shop on is Not a Copy of a legitimate one. Verify that the date and name of the organization are consistent with the site you are visiting. And look for typos in the URL. Your best bet it to go directly to the website yourself, and do not access it through links on other sites/emails.

      When using public Wi-Fi, use a VPN as the most effective way to stay safe and so that hackers do not steal your personal data while you are on an unsecure network.

    5. Check Your Bank Account
      • Use a credit card or payment method which offers protection (i.e., PayPal).
      • Check your accounts regularly for fraudulent activity.
      • Only provide enough details to complete your purchase (no extra details required)

    6. Keep Your Passwords Safe & Don’t Use Default Credentials

      Default credentials used by applications and appliances are often published on the internet. This can be a big problem. An attacker will typically first scan your network to see where they can move next. If an attacker was lucky enough to identify applications or appliances with default credentials enabled, it won’t take them long to hunt on the internet for these published credentials. Read how to detect default credentials, here.

      Finally, keep your passwords safe. Read this blog on password protocols to learn more. Don’t let cyber scams ruin your festive fun this winter!


    By SecurityHQ

  • API Security Company Neosec acquired by Akamai Technologies

    API Security Company Neosec acquired by Akamai Technologies

    Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

  • Plans for further integration of IBM watsonx with AWS

    Plans for further integration of IBM watsonx with AWS

    IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.

  • SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

    SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

    SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
Read more...

Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Read more...

AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
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Previous articles

Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

Category: Oct–Dec 2023 - Omnichannel Marketing
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence
Read more...

SentinelOne enhances cloud security with Snyk

Category: Oct–Dec 2023 - Omnichannel Marketing
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
Read more...

Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

Category: Oct–Dec 2023 - Omnichannel Marketing
LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.
Read more...
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Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns
Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.
Read more...
Identify influencers that align with your brand's values and voice with IBM and Influential
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technolo ...
Read more...
HyperAuditor’s influencers, brands and agencies research
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH   Which of the following platforms do you use?
Read more...
Putting influencer portrayals to the test
Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.
Read more...

Previous month's highlights

EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

Meltwater Brings Powerful New Enterprise Suite to APAC

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

API Security Company Neosec acquired by Akamai Technologies

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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