Thursday May 16th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Yahoo integrated approach for advertising in a cookieless world

Category: Oct–Dec 2023 - Omnichannel Marketing
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
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Google's approach to further reduce the security burden on users

Category: Oct–Dec 2023 - Omnichannel Marketing
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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Communities are the new influencers
The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which co ...
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Influencer Marketing KPIs that are gaining in importance today
Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for ...
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Cision buys Brandwatch and scales up social media business
Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of ...

Previous month's highlights

Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

Strategic merger of three digital technology firms in Asia

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.

EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together global industry experts and partners to explore the future of digital infrastructure towards the yottabyte era (a yottabyte is equal to a quadrillion gigabytes).

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