Tuesday May 22nd

Latest News

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

    At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deployment and continuous optimization, this solution provides ultimate experience for each user in each application at each moment and defends against ubiquitous unknown attacks, building an intelligent, simplified, ultra-broadband, secure, and open digital network platform for enterprises.

  • 'Unliche' to unleash Digital Marketing Intelligence

    'Unliche' to unleash Digital Marketing Intelligence

    Rappier’s new powerful cloud-based self-serve platform, Unliche, has been launched to help companies make smarter marketing budgeting decisions across channels by leveraging the power of measurement of success metrics for customer acquisition, retention and engagement for their digital properties. The Singapore headquartered marketing technology company has been focused in the past three years on building integrated technology solutions for the digital marketing arena.

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics and Kantar TNS join forces to form global CX powerhouse

    Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.

  • 5 ways to navigate the maze of metrics in the app economy

    5 ways to navigate the maze of metrics in the app economy

    The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • Influence Chain

    Influence Chain

    Influence economy sparkles with blockchain technology

    Influence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital assets for the token holders. Its marketplace, which is called Influence Exchange (INEX), is where Influence Chain Token (INC) can be traded.

  • There is still a big gap between AI potential and use

    There is still a big gap between AI potential and use

    Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

  • 5 tips on how to reach B2B decision-makers despite ePrivacy

    5 tips on how to reach B2B decision-makers despite ePrivacy

    Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

  • The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been surveyed between August and November 2017 in 45 countries (at least 300 per country) for the report, and media effectiveness learning came from new analysis of Kantar Millward Brown’s CrossMedia database among 223 campaigns which had been monitored during 2015-2017. Furthermore, creative learning came from campaign ad testing of 12 campaigns in eight countries and the new AdReaction consumer research was contrasted with results from Kantar Millward Brown’s September 2017 Getting Media Right study including views from over 300 leading marketers representing advertisers, agencies and media companies across the world.

  • In 2018, the digital world must adapt to new developments

    In 2018, the digital world must adapt to new developments

    Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

  • Artificial Intelligence vs Marketing Automation

    Artificial Intelligence vs Marketing Automation

    Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI techniques have experienced a resurgence in recent years, following concurrent advances in computer power that made them an essential part of the technology industry, helping nowadays to solve many challenging problems in computer science.

This week's highlights

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing o
Read more...

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the pro
Read more...

SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

Category: May 2018 - Cybersecurity & Data Protection
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-u
Read more...

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a ta
Read more...
View More Articles

Previous articles

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called
Read more...

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the covete
Read more...
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Previous month's highlights

Artificial Intelligence vs Marketing Automation

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial intelligence is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot. Fact is that AI techniques have experienced a resurgence in recent years, following concurrent advances in computer power that made them an essential part of the technology industry, helping nowadays to solve many challenging problems in computer science.

MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the evolution of its edge AI platform.

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.

View More Articles

Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Asia's IoT optimism and adoption rate tops all

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Native advertising isn’t just a trend but has a lasting impact on digital marketing

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

More efficiency in service excellence thanks to AI

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Integrated marketing communications

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Marketers hardly use the potential of AI yet

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
View More Articles

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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