Tuesday Mar 19th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
Read more...

Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Read more...

AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
View More Articles

Previous articles

Google's approach to further reduce the security burden on users

Category: Oct–Dec 2023 - Omnichannel Marketing
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features
Read more...

Cybersecurity in the age of digital currency

Category: Oct–Dec 2023 - Omnichannel Marketing
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. Wh
Read more...

Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

Category: Oct–Dec 2023 - Omnichannel Marketing
LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.
Read more...
View More Articles

Previous month's highlights

Content Remains King in the Future of Video in India

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

With new brand identity. LG aims to actively communicate with customers beyond generations and locations

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg