Tuesday Sep 17th

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Mobile Only equals Smartphone Only

    Mobile Only equals Smartphone Only

    Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Design and Mobile First, and finally arrived at the current Trend ‘Mobile Only’.

  • Predictive analytics methods in marketing

    Predictive analytics methods in marketing

    In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:

  • Trust trumps all

    Trust trumps all

    Just a decade ago, few people would probably have envisioned a world where the concept of “trust” would become as prominent in their everyday lives as it has. Today we get into cars with complete strangers, lend money to other strangers on the other side of the world, and finance ideas that have no guarantee of ever becoming reality. We sleep in the beds of people we’ve never met while they worry not one iota that we would mess up their homes or worse. Each of these actions indicates a level of trust in the other party to come through on their promises.

  • MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies, MediaMath and White Ops together aim to provide transparency and build trust and accountability in the advertising ecosystem.

  • Creative trends for marketers in 2019

    Creative trends for marketers in 2019

    2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.

  • Xandr Invest for streamlined buying processes

    Xandr Invest for streamlined buying processes

    Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

  • Logic bomb

    Logic bomb

    A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

  • INTERPOL World: Finding joint solutions to future security challenges

    INTERPOL World: Finding joint solutions to future security challenges

    In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

  • Driving revenue in e-commerce with real-time graph databases

    Driving revenue in e-commerce with real-time graph databases

    Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expectations and tastes of the customers - ideally fulfilling their wishes before they could even express them. However, this only works if the recommendations include comprehensive information such as the previous buying behavior and previous search queries, and thus become relevant for the customer. Pseudo-personalized emails, incoherent advertising, and randomly chosen "You might like it" links are more harmful than doing any good. If the personalized recommendation is successful, online retailers can improve customer satisfaction, achieve a higher conversion rate, and increase sales.

  • New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

    New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

    Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that the majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalization’ (9%).

  • Is marketing solely driven by systems and algorithms soon?

    Is marketing solely driven by systems and algorithms soon?

    Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms are needed.

This week's highlights

Needed: new KPIs in performance marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions.
Read more...

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of
Read more...

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifti
Read more...
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Previous articles

The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full
Read more...

The TOP 100 most valuable companies in the world

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The market capitalization of the world's top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market
Read more...

Criteo’s “Why We Buy” Survey

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to co
Read more...
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Previous month's highlights

MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

Category: June 2019 - Cyber-security & Data Protection

MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies, MediaMath and White Ops together aim to provide transparency and build trust and accountability in the advertising ecosystem.

PII

Category: June 2019 - Cyber-security & Data Protection

Personally Identifiable Information (PII) is a category of sensitive information that is associated with an individual person, hence, it should be accessed only on a strictly need-to-know basis and handled and stored with care.

Who takes responsibility for data security?

Category: June 2019 - Cyber-security & Data Protection

The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for data disclosure, whether data sharing with third parties takes place, or the possibility of deletion of data at any time is also of interest.

Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection

Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

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