Tuesday Sep 17th

This week's highlights

Needed: new KPIs in performance marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions.
Read more...

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of
Read more...

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifti
Read more...
View More Articles

Previous articles

Progressive Web Apps - the future of e-commerce

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?Technically speaking, PWAs are not even apps, they're web applications that combine
Read more...

Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innov
Read more...

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
Read more...
View More Articles

Previous month's highlights

Forecasts on cybersecurity and data protection

Category: June 2019 - Cyber-security & Data Protection

Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection

Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection

Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

PII

Category: June 2019 - Cyber-security & Data Protection

Personally Identifiable Information (PII) is a category of sensitive information that is associated with an individual person, hence, it should be accessed only on a strictly need-to-know basis and handled and stored with care.

View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg