Thursday Jan 28th

  • New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    New Data-to-Insights (D2I) assessment tool evaluates performance improvements

    Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.

    Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data pipelines. The tool also provides a set of recommendations that will help organizations better support and focus on strategic investments that can have significant bottom line impact.

    “Organizations across the globe are missing a crucial opportunity to impact their performance by turning data into ongoing business value due to gaps in leaky data pipelines,” said James Fisher, Chief Product Officer at Qlik. “Qlik’s unique end-to-end approach to data integration and analytics can help any organization act at the speed of data through improved data-to-insights capabilities that drive tangible business outcomes.”

    Additionally, a new Qlik data analytics application titled “Data as the New Water: The Importance of Investing in Data and Analytics Pipelines” provides a detailed geographic breakdown of the significant differences in how respondents in key markets such as the US, UK, Brazil, Australia, Singapore and Japan are positioned to either reap the benefits or fall behind competitors based on the strength of their data pipelines.

    The overall survey of 1,200 business leaders shows that companies carrying the highest demonstrable D2I capabilities through modern data analytics pipelines (Leaders) are seeing significant bottom line impact.

    • 88% of Leaders said operational efficiency improved (versus 76% overall), and the average improvement was 21% (versus 17% overall)
    • 86% of Leaders said revenue improved (versus 74% overall), and the average improvement was 23% (versus 17% overall)
    • 90% of Leaders said profit improved (versus 76% overall), and the average improvement was 24% (versus 17% overall)


    In Asia Pacific, the findings show key differences in how each country is approaching data pipelines and their D2I capabilities, and how those approaches are impacting business performance.

    • The average D2I score is 41.8 across Asia Pacific: India showed the highest overall score at 47.4, with Australia close behind at 42.4; Singapore and Japan carried the lowest scores at 38.8 and 38.5, respectively.
    • One of the strongest impacts of a higher D2I score beyond increase in profit or revenue is an increase in customer satisfaction/loyalty, essential for businesses during a COVID- 19 impacted market. The overall average of increase in this category was 21.5%, with Australia leading with a 27% improvement, followed by Singapore (21%), India (20%), and Japan (18%).
    • Virtually every company surveyed across Asia Pacific (96% or higher) reported a significant challenge in identifying which data sources were valuable: Singapore recorded the highest rate of this challenge (100%), followed by India (98%), Australia (97%), and Japan (89%).


    Regardless of regional differences, every organization is inundated with complex and varied data types. Many are struggling to maximize the value of that data since it is flowing through unintegrated and leaky data pipelines, often due to a lack of a data catalog and change data capture capabilities. In addition, investments in AI and analytics are being undercut without an agile, automated, and agnostic data pipeline that continually transforms data from any cloud, system or source into enterprise-ready information that drives action and outcomes.

    Qlik’s data integration and data analytics platforms, together with its data literacy as a service offering, deliver the industry’s only end-to-end approach to Active Intelligence. Unlike traditional BI, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This eliminates data leaks by closing the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service). (Source: Qlik)

    By MediaBUZZ

     

  • Customer analytics made easy

    Customer analytics made easy

    There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

  • Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces the FMCG industry to establish a direct relationship with their customers, which means their advertising must become more individual and digital.

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • ConnecTechAsia announces headliners and themes for virtual conference

    ConnecTechAsia announces headliners and themes for virtual conference

    Featuring over 220 speakers and more than 200 sessions, the ConnecTechAsia conference will cover all the latest trends within the Telecom, Media and Technology (TMT) space: Anne Chow, CEO, AT&T Business; Huey Tyng Ooi, Managing Director, Head of GrabPay, Grab; Brenda Harvey, General Manager, IBM Asia Pacific; Vikram Sinha, COO, Indosat Ooredoo; ST Liew, VP & President, Taiwan & SEA, Qualcomm; Bicky Bhangu, President - Southeast Asia, Pacific and South Korea, Rolls Royce; or Martin Huang, MD Southeast Asia, SenseTime are among the headliners of this year’s ConnecTechAsia Virtual Conference, held from 29 September to 1 October 2020. Individual tracks for BroadcastAsia, CommunicAsia, SatelliteAsia and TechXLR8 Asia are available, too.

  • AI trends that will shape 2021

    AI trends that will shape 2021

    Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.

  • Possibilities and requirements for voice assistants in e-commerce

    Possibilities and requirements for voice assistants in e-commerce

    Voice assistants have experienced a real boom in recent years and are being used on more and more devices. Companies such as Amazon, Google or Apple use their voice assistants among others in devices such as televisions, smartphones, or smart speakers and try to establish them permanently in the consumer's homes so that they can perform a variety of tasks for the users.

  • Interpretation of the intention of the search makes all the difference

    Interpretation of the intention of the search makes all the difference

    All statistics on the use of Google Home and Amazon Echo point into the same direction: the users have focused on a small, sharply delineated area of application that is far below what was expected at the height of the hype two years ago. Therefore, the question arises, whether the optimization for language and voice search is really relevant?

  • Asia leads in e-sports

    Asia leads in e-sports

    According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate among females is far lower at 17% (349m), placing the total audience at just over 900m viewers worldwide.

  • Reply’s immersive experience area

    Reply’s immersive experience area

    Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are committed to Extended Reality solutions for companies, and Triplesense Reply, which specializes in the creation of digital experiences.

  • NetApp and Google Cloud boost application and business performance in Singapore

    NetApp and Google Cloud boost application and business performance in Singapore

    NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.

  • How to optimize your website for voice search

    How to optimize your website for voice search

    More and more users are no longer typing in their search query by hand, but are using voice assistants such as Alexa, Cortana, Siri, or Google Voice Search to conveniently speak the search query with their own voice. There is much speculation about the importance of voice search, but what’s clear is the fact that particularly younger users are using voice search regularly. For online marketers, the use of voice control means a change in search behavior and new possibilities for search engine optimization (SEO).

  • Return on Experience (ROX)

    Return on Experience (ROX)

    Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX).

    Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is all about it. That’s why service trendsetters like Amazon, Uber, and Starbucks started to focus not only on the product, but on the customer experience a long time ago.

  • Increase efficiency by giving marketers control over the customer experience

    Increase efficiency by giving marketers control over the customer experience

    The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

This week's highlights

Worldwide spending on AI is expected to reach $110 billion in 2024

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.
Read more...

Genesys invests in digitization and AI to provide intelligent and seamless service

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the l
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How AI works in marketing automation

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, cus
Read more...
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Previous articles

NetApp and Google Cloud collaborate to deliver a first-of-its-kind storage service for Kubernetes

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.
Read more...

Digital customer acquisition strategies

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for
Read more...

Success story of social commerce will continue in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Digital marketing is changing rapidly and challenges companies constantly. Besides the fact that the COVID-19 crisis has massively pushed the adaptation of digital channels and changed the online beha
Read more...
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Previous month's highlights

CPaaS simplifies real-time communication

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

Adobe’s mission to enable ‘Creativity for All’ continues brilliantly

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Adobe just unveiled significant innovation across its Creative Cloud applications and services at Adobe MAX. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Furthermore, Adobe underscored its commitment to accelerating the development of mobile and multi-surface apps, with the official launch of Adobe Illustrator on the iPad and Adobe Fresco on the iPhone. Additionally, the company previewed a prototype of a digital content attribution tool that will debut within Photoshop and Behance as part of its Content Authenticity Initiative.

Creating unique experiences in digital commerce with new technologies and techniques

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and unleashing the creativity of digital retail to use them in the individual customer journey. Hyper-personalization and micro-moment techniques are therefore considered top priorities for brands in the future of digital commerce.

Introducing Google Workspace and new features to keep you safe online

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever to establish and maintain”, he explains.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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