Every two years, Bain & Company publishes a ranking of the most widely used management methods worldwide to find the ones that are currently being used most. According to their research, future-oriented companies structure themselves cross-functionally and those companies that are playing a leading role in the business world are aware of the fact that the customers only decide who survives - and who doesn’t.

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that the majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalization’ (9%).

Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult, which is why TrafficGuard provides some thoughts and predictions on ad fraud prevention:

6 expert tips on how dealers are getting heard by Google

Although Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers aligning their marketing strategy in this area, marketers should now take their chance and secure their presence in the "market of the future" through SEO measures.

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, finance, gaming, shopping, travel and utilities.

Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legislation to impose requirements on certain businesses to implement protections against cybersecurity risks into their computer systems.