Friday Jun 05th

  • HubSpot launches CMS Hub to take the pain out of website management

    HubSpot launches CMS Hub to take the pain out of website management

    HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users to focus on creating remarkable website experiences for their customers. CMS Hub comprises two tiers, Enterprise and Professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth. The announcement marks the creation of HubSpot’s latest product hub, and growing businesses can look forward to the benefits of working with a content management system that integrates with best-in-class marketing, sales, service, and CRM tools as part of HubSpot’s all-on-one connected platform.

  • Expansion of digital banking will continue in 2020

    Expansion of digital banking will continue in 2020

    ‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

    GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

  • Adobe helps businesses staying connected amid COVID-19

    Adobe helps businesses staying connected amid COVID-19

    Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.

    With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of whom are now facing immediate challenges with the new arrangements.

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • OneDash’s innovative Personal Shopping Messenger App

    OneDash’s innovative Personal Shopping Messenger App

    OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase.

    Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

  • 2020 will be the Southeast Asian Marketers’ Year

    2020 will be the Southeast Asian Marketers’ Year

    As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.

  • The time is ripe for true digital business ethics

    The time is ripe for true digital business ethics

    In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-known synonyms that pitch new feel-good technologies nowadays that intend to make hard routine work easier and more convenient.

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

  • Malaysia: App Innovation in Tough Times

    Malaysia: App Innovation in Tough Times

    Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

  • VR/AR, AI and machine learning definte the future of marketing

    VR/AR, AI and machine learning definte the future of marketing

    Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

  • Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    Automation and AI will make significant inroads in Asia Pacific’s financial service institutions

    IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic process automation (RPA) and how the proposition around it has steadily moved toward intelligent automation and leveraging an intelligent digital workforce.

  • Top 3 VR marketing campaigns

    Top 3 VR marketing campaigns

    Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he left a successful career in the video games industry around 5 years ago to start his company.

  • Media Trends & Predictions 2020

    Media Trends & Predictions 2020

    This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".

  • American marketers face knowledge gap in China

    American marketers face knowledge gap in China

    LEWIS, the global marketing consultancy, recently revealed the findings of its Bay to Bay research campaign that surveyed 351 U.S. marketers on their perceptions and priorities in the China market.

This week's highlights

PropertyGuru unlocks a new world of opportunities with FastKey

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’.FastKey digitizes and automates the enti
Read more...

How conversational marketing drives online sales

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Today’s online buyer expects a direct approach, an authentic dialogue and excellent service anytime and anywhere, according to iAdvize.“Consumers don't want to get a product sold, they wan
Read more...

Frost & Sullivan’s call to gear up for future risks

Category: May 2020 - Natural language processing & conversational analytics: data quality beyond reproach
Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of futur
Read more...
View More Articles

Previous articles

Social Media: wide-spread, easy and quick source for all kind of information

Category: April 2020 - Social Commerce & Influencer Marketing
Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well:
Read more...

Limelight Networks dedicated to providing highest quality online video experiences

Category: April 2020 - Social Commerce & Influencer Marketing
Limelight Networks, Inc., a leading provider of digital content delivery, video, and cloud security services, announced enhancements to its Live Video Services that enable a range of low-latency strea
Read more...

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing
YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches
Read more...
View More Articles

Previous month's highlights

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions

‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

2020 is set to be the year of ‘Rich Communications Services’

Category: January 2020 - Digital Business Trends Predictions

The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging.The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA.

Adobe looks at the year ahead

Category: January 2020 - Digital Business Trends Predictions

With trends expanding from immersive experiences, graphic design, photography, illustration, and more, brands can stay ahead of the mainstream, plan their next campaign, or inspire their biggest project yet.

Retail industry is going through major changes, Adobe points out

Category: January 2020 - Digital Business Trends Predictions

In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands through various offline and online channels, meeting the needs and expectations of a digital consumer has become a mandate for retailers of all sizes.

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