Wednesday Jan 29th

  • Expansion of digital banking will continue in 2020

    Expansion of digital banking will continue in 2020

    ‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

    GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

  • What programmatic advertising can do - and what not

    What programmatic advertising can do - and what not

    For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable, given the technical complexity, misleading terminology, and sometimes unrealistic expectations.

  • Top 3 VR marketing campaigns

    Top 3 VR marketing campaigns

    Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he left a successful career in the video games industry around 5 years ago to start his company.

  • Smarter retail thanks to AI

    Smarter retail thanks to AI

    Skeptics foresee the demise of the brick-and-mortar shop due to the convenience of online shopping, but this impression is misleading. Retailers can give their businesses a new impetus by optimizing the buying experience with some help from new technologies such as Artificial Intelligence (AI), as the following points prove:

  • Transmedia storytelling

    Transmedia storytelling

    Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Customer Journey Mapping

    Customer Journey Mapping

    A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys can be quite complex, since customers can come into contact with your business in many ways and from many different starting points: for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Hence, to make sure no interaction slips through the cracks, you need to map out every touchpoint or experience along the customer journey.

  • The TOP 100 most valuable companies in the world

    The TOP 100 most valuable companies in the world

    The market capitalization of the world's top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market capitalization, published by the accounting and consulting firm PricewaterhouseCoopers (PwC).

  • Digital developments are forward-looking for brick-and mortar stores

    Digital developments are forward-looking for brick-and mortar stores

    While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

  • What’s really the adding value of programmatic

    What’s really the adding value of programmatic

    Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the massive use of adblockers.

  • The most important developments in native advertising

    The most important developments in native advertising

    The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

  • Retail industry is going through major changes, Adobe points out

    Retail industry is going through major changes, Adobe points out

    In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands through various offline and online channels, meeting the needs and expectations of a digital consumer has become a mandate for retailers of all sizes.

  • IDC’s inaugural Asia Pacific Future SMB intelligence services

    IDC’s inaugural Asia Pacific Future SMB intelligence services

    The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

This week's highlights

Industry’s first ‘Data Literacy as a Service’ offering

Category: January 2020 - Digital Business Trends Predictions
Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a
Read more...

Improvements and opportunities 5G brings to advertisers

Category: January 2020 - Digital Business Trends Predictions
Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and t
Read more...

Zendesk’s insights on the power of service in influencing customer loyalty

Category: January 2020 - Digital Business Trends Predictions
Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differenti
Read more...
View More Articles

Previous articles

Video-triggered AR increases the purchase intent

Category: December 2019 - AR & VR in Marketing
There are already many companies that use augmented reality (AR) in e-commerce. But what do consumers think about such applications?In the area of entertainment television, sports TV or shopping, 40%
Read more...

What to consider before adopting AR?

Category: December 2019 - AR & VR in Marketing
Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider f
Read more...

Augmented Reality in the working world

Category: December 2019 - AR & VR in Marketing
Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.Combining the virtual with the real world, and e
Read more...
View More Articles

Previous month's highlights

MediaMath sets out to change marketing for the better with SOURCE

Category: October 2019 - Micro-moments & Customer Journey

MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

PUBLIQ sets new standard with innovative publishing platform for creatives

Category: October 2019 - Micro-moments & Customer Journey

After more than two years in development, PUBLIQ’s new publishing platform is now live and fully operational. Anyone can open an account free of charge and start earning income from their creations within minutes. Content creators around the world can publish text, music or video and see payments automatically made into their accounts six times an hour, every ten minutes. These automatic payments continue to be made ad infinitum and individual users are never charged a fee for using the platform.

Customer Journey Mapping

Category: October 2019 - Micro-moments & Customer Journey

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys can be quite complex, since customers can come into contact with your business in many ways and from many different starting points: for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Hence, to make sure no interaction slips through the cracks, you need to map out every touchpoint or experience along the customer journey.

Porsche invests in Israeli start-up Tactile Mobility

Category: October 2019 - Micro-moments & Customer Journey

Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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