Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but after it got some media attention it became the talk of the town. Then, with the first success stories, a hype develops that unfortunately attracts charlatans as well. High user expectations often result in disappointing practice experience, though.

AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team’s focus to include advanced research on emerging challenges like hate speech and “fake news” and formats like video and native.

Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

Artificial Intelligence (AI) has been the top marketing theme last year and continue to be this year, simple because only a few have the time to search through the vast amounts of data, but a robot can.

Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Salesforce is showcasing these innovations and more at Connections, where top brands gather to learn how they can deliver next-generation customer engagement.

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the evolution of its edge AI platform.

Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:

Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability, advertisers and agencies can use Ad Verification to protect their brand image, besides boosting their campaign performance by streamlining media investment.

As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.

Vodafone’s global survey of business sentiment, relating to investment and innovation in the IoT, examined four key factors for modern businesses, which we want to highlight in today’s issue again, namely the state of the market, business benefits, moving forward and future optimism.

“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of its study titled ‘The Changing Lingual Face of Digital India’, which highlights the rapid shift of digital users towards regional content consumption. Times Internet is one of India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes.