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Hootsuite has announced the appointment of Rich Meiklejohn as its first general manager of
Asia-Pacific (APAC).

Meiklejohn brings 25 years of Asia and Australia experience in software, media and consulting to
Hootsuite. Prior to joining Hootsuite, he managed key partnerships for Cognos, a leading business
intelligence and performance management software company. He also helped grow the APAC region
of the pioneering web-based customer service company, eGain.

Rich Meiklejohn
Meiklejohn has also served as the CEO of Zafin Asia Pacific, a provider of relationship banking soft-
ware solutions, and was a partner at one of the world’s top professional services firm, Heidrick & Struggles, where
he advised c-suite clients on leadership, talent management and strategy.

As general manager of Hootsuite APAC, Meiklejohn will be responsible for growth strategy and overall perfor-
mance in the region, and will report to Hootsuite’s senior vice president of sales, Bob Elliott.

The newly established role reflects Hootsuite’s rapid growth in APAC over the past year including adding 50 per-
cent more people to their team in 2016. Hootsuite APAC now supports more than 2.6 million users at companies
such as Woolworths, OCBC Bank, ANZ Bank, Alliance Bank Malaysia Berhad and Telekom Malaysia Berhad.

Hootsuite will be expanding into a new larger Sydney office space to accommodate its growing operations, and
will hire additional staff across the region, including Singapore. ◊

Leading regional communications firm GHC Asia, known for its expertise in the travel, hospi-
tality and luxury lifestyle sectors, has appointed Brad Burgess as Head of China.

Brad will lead the firm’s operations and client service for China, working closely with Rhoda Adams,
who takes on a new role for business development in China.

Brad will be a key member of the senior management team, reporting to Nicola Oldfield, Group Man-
aging Director, and will be initially based in Beijing, but work across the Beijing and Shanghai offices. Brad Burgess
He will be responsible for the overall business and operations in China as well as the strategic devel-
opment of the market, building on the firm’s current strengths in travel and luxury lifestyle, and utilizing his experi-
ence in strategic communications and corporate consultancy to identify new market opportunities.

Brad joins GHC Asia from Burson-Marsteller where he was an award-winning director in China, focusing on inter-
national communications and reputation management. He led the international media team and oversaw key cli-
ent relationships including global communications for Chinese companies, clients in technology, reputation man-
agement for sovereign governments (tourism, economic development, primary industry) food and education.

Brad has significant experience in issues management and crisis communications, including developing a full cri-
sis management approach for a foreign government in China. He is an executive coach and has developed a
range of external and internal training programs to help build business and capacity, respectively. Brad launched
the Burson-Marsteller Leadership Institute in 2012 to drive business opportunities and thought leadership for the
company.

Prior to joining Burson-Marsteller, Brad held positions of increasing responsibility at IPG agencies Weber
Shandwick and Golin. During this time, his focus was primarily on tourism, economic development and corporate
communications for multinationals.

An American national and living in China for nearly fifteen years, Brad is fluent in Mandarin and literate in Chinese
and a published writer in English and Chinese. He enjoys contributing to industry activity, such as serving the
American Chamber of Commerce as the chair of the Marketing, Advertising and Public Relations group, being an
award judge and trainer for the Chinese public relations association 17PR, or supporting the executive leadership
of INCLUDED and UTOPIA, non-profit organizations focused on building more inclusive and better-designed cit-
ies for tomorrow.◊

Headquartered in Hong Kong, GHC Asia has offices in Beijing, Shanghai and Singapore with partners across the
region and internationally.◊

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