Page 45 - index
P. 45
APPOINTMENTS & ANNOUNCEMENTS
MediaMath, announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaran-
teed product, the first external programmatic technology partner to do so.
The product brings the power of programmatic to the most premium, sought-after supply inventory. Google esti-
mates nearly 60% of programmatic spending will be via Programmatic Guaranteed by 2019.
“We are excited to be the first company that Google has opened their Programmatic Guaranteed offering to. The
opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North America. Advertisers achieve better
ROI when they execute this new type of deal – it’s a must-have”, Tanuj Joshi, VP, Global Media Partnerships, Me-
diaMath, commented.
Today, advertisers are looking for new ways to procure inventory through direct deals both efficiently and at scale
without sacrificing quality. MediaMath’s integration with Google’s Programmatic Guaranteed does exactly that by
streamlining the workflow for securing and negotiating high-value inventory from more than 500 publishers. More
importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys. ◊
Johnson Controls, is improving its building services offerings in Asia-
Pacific through a transformational program that leverages cloud-based
services, mobility tools and data analytics.
The newly launched program will increase service technicians' productivity by
more than 10 percent and will lower equipment maintenance and repair costs.
With Johnson Controls' cloud-based field mobility productivity tools and con-
nected services, technicians will have better access to customer, contract and
technical information, which will provide invaluable insights and in simplifying
operations. Technicians will be well-connected to Johnson Controls' database
of building insights, which will enable them to troubleshoot problems in a
quicker and more accurate manner. In addition, technicians can perform pre-
ventive and predictive maintenance, which will help them keep equipment operating at their optimal levels.
Mature economies, such as in Singapore and Hong Kong, face a skilled manpower crunch in building services.
With improved productivity using Johnson Controls' service program, building owners can manage escalating
manpower costs, high turnover and disruption to operations.
Johnson Controls is one of the first building efficiency companies to launch cloud-based field mobility productivity
tools in Southeast Asia and will roll out the service transformation program in phases across Asia-Pacific. ◊
Criteo announced the appointment of Elie Kanaan as Executive Vice President of Market-
ing.
He will lead Criteo’s product marketing, marketing and communications initiatives across the
globe.
Kanaan is the former VP of Marketing EMEA for VMware and has held positions at SAP, Mercury
and Oracle earlier in his career.
Elie Kanaan
As the needs of marketers evolve to meet higher consumer expectations, Kanaan and his team will play a key
role in helping advertisers deliver on the mass personalization challenges of modern marketing.
“What marketing leaders want today is measurable business results from their marketing and ecommerce invest-
ments. With the consumer holding the ultimate power, they are looking to preserve the best consumer experience,
by serving them with personalized and relevant ads ”, Kanaan said.
Criteo’s data-driven engine and multichannel solutions empower marketers to deliver to the individual consumer,
relevant, seamless and accountable ads. ◊
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
MediaMath, announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaran-
teed product, the first external programmatic technology partner to do so.
The product brings the power of programmatic to the most premium, sought-after supply inventory. Google esti-
mates nearly 60% of programmatic spending will be via Programmatic Guaranteed by 2019.
“We are excited to be the first company that Google has opened their Programmatic Guaranteed offering to. The
opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North America. Advertisers achieve better
ROI when they execute this new type of deal – it’s a must-have”, Tanuj Joshi, VP, Global Media Partnerships, Me-
diaMath, commented.
Today, advertisers are looking for new ways to procure inventory through direct deals both efficiently and at scale
without sacrificing quality. MediaMath’s integration with Google’s Programmatic Guaranteed does exactly that by
streamlining the workflow for securing and negotiating high-value inventory from more than 500 publishers. More
importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys. ◊
Johnson Controls, is improving its building services offerings in Asia-
Pacific through a transformational program that leverages cloud-based
services, mobility tools and data analytics.
The newly launched program will increase service technicians' productivity by
more than 10 percent and will lower equipment maintenance and repair costs.
With Johnson Controls' cloud-based field mobility productivity tools and con-
nected services, technicians will have better access to customer, contract and
technical information, which will provide invaluable insights and in simplifying
operations. Technicians will be well-connected to Johnson Controls' database
of building insights, which will enable them to troubleshoot problems in a
quicker and more accurate manner. In addition, technicians can perform pre-
ventive and predictive maintenance, which will help them keep equipment operating at their optimal levels.
Mature economies, such as in Singapore and Hong Kong, face a skilled manpower crunch in building services.
With improved productivity using Johnson Controls' service program, building owners can manage escalating
manpower costs, high turnover and disruption to operations.
Johnson Controls is one of the first building efficiency companies to launch cloud-based field mobility productivity
tools in Southeast Asia and will roll out the service transformation program in phases across Asia-Pacific. ◊
Criteo announced the appointment of Elie Kanaan as Executive Vice President of Market-
ing.
He will lead Criteo’s product marketing, marketing and communications initiatives across the
globe.
Kanaan is the former VP of Marketing EMEA for VMware and has held positions at SAP, Mercury
and Oracle earlier in his career.
Elie Kanaan
As the needs of marketers evolve to meet higher consumer expectations, Kanaan and his team will play a key
role in helping advertisers deliver on the mass personalization challenges of modern marketing.
“What marketing leaders want today is measurable business results from their marketing and ecommerce invest-
ments. With the consumer holding the ultimate power, they are looking to preserve the best consumer experience,
by serving them with personalized and relevant ads ”, Kanaan said.
Criteo’s data-driven engine and multichannel solutions empower marketers to deliver to the individual consumer,
relevant, seamless and accountable ads. ◊
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
