Page 42 - index
P. 42
APPOINTMENTS & ANNOUNCEMENTS
Havas Media Group announced the appointment of seasoned media and marketing special-
ist, Karl Wu as CEO for Greater China.
Based out of Beijing, Karl will be responsible for Havas Media Group’s brands Havas Media and
Arena Media as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext.
The media group currently has five offices in China, Hong Kong and Taiwan.
Karl Wu
Karl joins the agency with an impressive track record in integrated marketing and advertising, having
held senior roles both on the agency and the client side. He was most recently the COO of Media-
com China and concurrently the Asia Pacific Managing Director of one of the agency’s largest client - Volkswagen.
Prior to joining Mediacom, Karl led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as
China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the
brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.◊
Rockwell Automation has named Joseph Sousa President of its Asia Pacific region.
Sousa, who recently served as President for Latin America, will be responsible for executing the com-
pany’s growth and performance strategy and leading the commercial and selling organization in Chi-
na, India, South Pacific, Southeast Asia, Korea and Japan. The Asia Pacific region contributed
US$834.5 million in sales in fiscal 2015.
Sousa joined Rockwell Automation in 1988, serving as a District Manager, Sales Vice President and
Regional President. Joseph Sousa
Sousa succeeds Tom O’Reilly, who will repatriate to the United States as Vice President, Global Business Devel-
opment at Rockwell Automation. O’Reilly has over 25 years of service with Rockwell Automation as a global busi-
ness leader.◊
Cloudera announced the appointment of Mick Hollison as chief marketing officer (CMO) to
lead global marketing strategy as the company targets additional growth and success as a prospec-
tive public company.
With more than 25 years of technology marketing, sales and product management experience, Mick
is highly qualified for the position since he worked for some of the world’s most successful compa-
nies, including Citrix, Microsoft, IBM and most recently, sales acceleration and machine learning
company, InsideSales.com, prior to joining Cloudera. Under his leadership, InsideSales pioneered a
Mick Hollison shift to data-driven marketing and sales that has served as a model for organizations around the
globe.
Mick joins Cloudera at an important time, as the company has continued to innovate new ways to intelligently
store, access, and analyse huge amounts of data at breakneck speeds. This continuous innovation has enabled
Cloudera to win dozens of large enterprise customers including some of the world’s largest and most innovative
companies such as Airbnb, Citigroup, Mastercard, or Walt Disney to name a few.
Mick is still an advisory board member for InsideSales and a contributing author on Inc.com. He is also an accom-
plished public speaker who has shared his insightful messages about the business impact of technology with au-
diences around the world. He graduated from the Georgia Institute of Technology with a bachelor of science in
management.◊
InMobi , a global mobile advertising and discovery platform, just launched an advanced suite of video for-
mats across countries in Asia Pacific to help brands capitalize on the opportunity offered by mobile video
advertising.
The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malay-
sia, Thailand, Philippines, Vietnam, Korea and Japan. The platform includes an advanced suite of ad formats
such as vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos that have been
designed to maximize reach and engagement.
The combination of mobile-first video creative capabilities across all video ad formats, smart retargeting and en-
dorsement from 3rd party measurement partners, makes InMobi's video ad platform a comprehensive and ad-
vanced option for advertisers today. ◊
42 Data-Driven Marketing: Customer Insights & Predictive Analysis
Havas Media Group announced the appointment of seasoned media and marketing special-
ist, Karl Wu as CEO for Greater China.
Based out of Beijing, Karl will be responsible for Havas Media Group’s brands Havas Media and
Arena Media as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext.
The media group currently has five offices in China, Hong Kong and Taiwan.
Karl Wu
Karl joins the agency with an impressive track record in integrated marketing and advertising, having
held senior roles both on the agency and the client side. He was most recently the COO of Media-
com China and concurrently the Asia Pacific Managing Director of one of the agency’s largest client - Volkswagen.
Prior to joining Mediacom, Karl led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as
China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the
brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.◊
Rockwell Automation has named Joseph Sousa President of its Asia Pacific region.
Sousa, who recently served as President for Latin America, will be responsible for executing the com-
pany’s growth and performance strategy and leading the commercial and selling organization in Chi-
na, India, South Pacific, Southeast Asia, Korea and Japan. The Asia Pacific region contributed
US$834.5 million in sales in fiscal 2015.
Sousa joined Rockwell Automation in 1988, serving as a District Manager, Sales Vice President and
Regional President. Joseph Sousa
Sousa succeeds Tom O’Reilly, who will repatriate to the United States as Vice President, Global Business Devel-
opment at Rockwell Automation. O’Reilly has over 25 years of service with Rockwell Automation as a global busi-
ness leader.◊
Cloudera announced the appointment of Mick Hollison as chief marketing officer (CMO) to
lead global marketing strategy as the company targets additional growth and success as a prospec-
tive public company.
With more than 25 years of technology marketing, sales and product management experience, Mick
is highly qualified for the position since he worked for some of the world’s most successful compa-
nies, including Citrix, Microsoft, IBM and most recently, sales acceleration and machine learning
company, InsideSales.com, prior to joining Cloudera. Under his leadership, InsideSales pioneered a
Mick Hollison shift to data-driven marketing and sales that has served as a model for organizations around the
globe.
Mick joins Cloudera at an important time, as the company has continued to innovate new ways to intelligently
store, access, and analyse huge amounts of data at breakneck speeds. This continuous innovation has enabled
Cloudera to win dozens of large enterprise customers including some of the world’s largest and most innovative
companies such as Airbnb, Citigroup, Mastercard, or Walt Disney to name a few.
Mick is still an advisory board member for InsideSales and a contributing author on Inc.com. He is also an accom-
plished public speaker who has shared his insightful messages about the business impact of technology with au-
diences around the world. He graduated from the Georgia Institute of Technology with a bachelor of science in
management.◊
InMobi , a global mobile advertising and discovery platform, just launched an advanced suite of video for-
mats across countries in Asia Pacific to help brands capitalize on the opportunity offered by mobile video
advertising.
The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malay-
sia, Thailand, Philippines, Vietnam, Korea and Japan. The platform includes an advanced suite of ad formats
such as vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos that have been
designed to maximize reach and engagement.
The combination of mobile-first video creative capabilities across all video ad formats, smart retargeting and en-
dorsement from 3rd party measurement partners, makes InMobi's video ad platform a comprehensive and ad-
vanced option for advertisers today. ◊
42 Data-Driven Marketing: Customer Insights & Predictive Analysis
