Page 46 - index
P. 46
APPOINTMENTS & ANNOUNCEMENTS
Hootsuite announced partnerships with six leading social advertising leaders to extend its platform and
bridge the gap between organic and paid social.
With this news, Hootsuite now offers the largest social advertising ecosystem of any social media management
platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts
with optimized social advertising campaigns to drive business results.
Hootsuite partners include: AdEspresso, the best-in-class self-service solution for Facebook and Instagram adver-
tising optimization, Kenshoo, the global leader in agile marketing, Nanigans, the leading provider of advertising
automation software for in-house marketing teams, Adaptly, a technology and services company that enables ad-
vertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest, Mediative, one of
North America's largest integrated digital marketing & media companies, the ad-tech company Popimedia, a sub-
sidiary of Publicis, helps brands to optimize spend, save time, and scale media on Facebook.
Hootsuite’s integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage
paid social campaigns and organic social channels all in one place.
Customers will be able to get a holistic view of all social activity, which not only improves productivity, but also al-
lows them to make better decisions on their paid efforts; driving more impactful results to the business.
Adaptly and Mediative give customers the opportunity to leverage sophisticated software and managed services
expertise. With a strong focus on ROI and maximizing effectiveness of digital marketing programs, these partners
will work with brands to develop impactful social advertising campaigns.◊
Veritas Technologies announced that it is expanding its Google Cloud Platform integration with support
for Google Cloud Storage Coldline.
By combining Information Map, NetBackup and Google Cloud Platform, customers can take advantage of friction-
less information governance with complete visibility, insight and greater control of their data.
The number of enterprises using cloud as a backup destination is on the rise and expected to double by 2018,
Gartner stated. As this trend continues, customer choice in cloud storage destinations and the appropriate tiers
within those destinations becomes critical to building the right data management and governance strategy. This
includes backup and archive to durable, offsite repositories such as Google Cloud Platform.
Veritas is advancing enterprise data management through simplified data migration to Google Cloud Platform by
automating and optimizing storage lifecycle policies, reducing cost and improving agility.
Google Cloud Storage Coldline offers customers an ideal cloud destination for the long-term archiving of
backup copies and disaster recovery of cold data with no compromise on latency or availability.
Google Cloud Storage integrates seamlessly with Veritas NetBackup Appliances, giving customers a complete
solution for managing data through its lifecycle. The NetBackup Appliance offers optimized local storage for critical
backup data that needs to be readily accessible for quick restore. As the data ages, it can automatically move
through different tiers of storage, including cloud. All of this is managed via a single policy and management con-
sole. Veritas Information Map further illuminates unstructured data assets across the global storage environment
for complete visibility, easy management, and new levels of insight from which smarter decisions can be made. ◊
The advertising technology company AdAsia Holdings just announced the launch of their
offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian
presence.
Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platform, an easy-to-use,
self-service integrated platform capable of managing and executing multiple marketing functions.
AdAsia also looks to grow its CastingAsia database with influencer partnerships from these two mar-
kets.
Kosuke Sogo
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being
another high-demand area. In addition, native advertising is a growing space for these two markets, and we’re
looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertis-
ers and publishers, said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
“One of our key business pillars is localization, and we’re looking to tailor each solution according to the specific
needs of each market. Bringing locals on board will allow us to build teams that understand the particular advertis-
ing market’s needs, communicate with clients, and know what works best,” concluded Sogo.
46 Data-Driven Marketing: Customer Insights & Predictive Analysis
Hootsuite announced partnerships with six leading social advertising leaders to extend its platform and
bridge the gap between organic and paid social.
With this news, Hootsuite now offers the largest social advertising ecosystem of any social media management
platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts
with optimized social advertising campaigns to drive business results.
Hootsuite partners include: AdEspresso, the best-in-class self-service solution for Facebook and Instagram adver-
tising optimization, Kenshoo, the global leader in agile marketing, Nanigans, the leading provider of advertising
automation software for in-house marketing teams, Adaptly, a technology and services company that enables ad-
vertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest, Mediative, one of
North America's largest integrated digital marketing & media companies, the ad-tech company Popimedia, a sub-
sidiary of Publicis, helps brands to optimize spend, save time, and scale media on Facebook.
Hootsuite’s integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage
paid social campaigns and organic social channels all in one place.
Customers will be able to get a holistic view of all social activity, which not only improves productivity, but also al-
lows them to make better decisions on their paid efforts; driving more impactful results to the business.
Adaptly and Mediative give customers the opportunity to leverage sophisticated software and managed services
expertise. With a strong focus on ROI and maximizing effectiveness of digital marketing programs, these partners
will work with brands to develop impactful social advertising campaigns.◊
Veritas Technologies announced that it is expanding its Google Cloud Platform integration with support
for Google Cloud Storage Coldline.
By combining Information Map, NetBackup and Google Cloud Platform, customers can take advantage of friction-
less information governance with complete visibility, insight and greater control of their data.
The number of enterprises using cloud as a backup destination is on the rise and expected to double by 2018,
Gartner stated. As this trend continues, customer choice in cloud storage destinations and the appropriate tiers
within those destinations becomes critical to building the right data management and governance strategy. This
includes backup and archive to durable, offsite repositories such as Google Cloud Platform.
Veritas is advancing enterprise data management through simplified data migration to Google Cloud Platform by
automating and optimizing storage lifecycle policies, reducing cost and improving agility.
Google Cloud Storage Coldline offers customers an ideal cloud destination for the long-term archiving of
backup copies and disaster recovery of cold data with no compromise on latency or availability.
Google Cloud Storage integrates seamlessly with Veritas NetBackup Appliances, giving customers a complete
solution for managing data through its lifecycle. The NetBackup Appliance offers optimized local storage for critical
backup data that needs to be readily accessible for quick restore. As the data ages, it can automatically move
through different tiers of storage, including cloud. All of this is managed via a single policy and management con-
sole. Veritas Information Map further illuminates unstructured data assets across the global storage environment
for complete visibility, easy management, and new levels of insight from which smarter decisions can be made. ◊
The advertising technology company AdAsia Holdings just announced the launch of their
offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian
presence.
Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platform, an easy-to-use,
self-service integrated platform capable of managing and executing multiple marketing functions.
AdAsia also looks to grow its CastingAsia database with influencer partnerships from these two mar-
kets.
Kosuke Sogo
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being
another high-demand area. In addition, native advertising is a growing space for these two markets, and we’re
looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertis-
ers and publishers, said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
“One of our key business pillars is localization, and we’re looking to tailor each solution according to the specific
needs of each market. Bringing locals on board will allow us to build teams that understand the particular advertis-
ing market’s needs, communicate with clients, and know what works best,” concluded Sogo.
46 Data-Driven Marketing: Customer Insights & Predictive Analysis
