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COMPANIES & CAMPAIGNS

Circles.Life partnered with Adobe to deepen

customer insight and enable better CX

Born with the vision of revolutionizing the telco industry As the telco expands its business regionally, the
by giving power back to customers, the Singapore-based marketing team needs a central platform where they
company Circle.Life is the world's first fully digital telco can derive customer insight in real time and execute
and has become the fastest-growing telco in Singapore cross-channel campaigns to different audience
since its commercial launch two years ago.
segments quickly and effectively. Adobe Analytics and
Circles.Life delivers a highly customizable mobile service Audience Manager will provide better customer insight,
(voice, data, roaming) that users can manage through while Adobe Advertising Cloud tracks campaign
the CirclesCare app. With advanced algorithm and a performance and facilitate budget maximization across
cutting-edge team, Circles.Life aims to unlock the search, social and display efforts. Adobe Campaign will
potential of the region by solving real problems by further enable loyalty through highly personalized
applying Circles-X technology to automate telco systems customer engagement, giving the freedom of choice
and cut operational costs by 95%. and power back to the customer.

The new partnership will see the roll-out of Adobe Gaurav Gupta, Senior Manager – Omnichannel,
Experience Cloud – comprised of Adobe Marketing Circles.Life explained, “Improving customer experience
Cloud, Adobe Advertising Cloud and Adobe Analytics has always been at the heart of every decision we
Cloud – to provide a comprehensive set of cloud services make at Circles.Life, and ‘giving power back to the
offering world-class analytics, audience optimization and customer’ is the reason we exist. Our vision is to build
campaign management solutions. an ecosystem that enables a continuous conversation
with each user, personalized to their needs, in an
Known for its innovative, disruptive no-contract mobile omnichannel ensemble. Adobe Experience Cloud will
plans, the new-age virtual telco has no physical store and allow us to build a unified user profile with a 360-
operates solely through digital channels. This makes the degree view of the digital persona, and then mobilize
task of knowing their customers and truly understanding intuitively orchestrated user journeys across digital
their preferences more challenging, yet essential. Adobe interfaces that will provide answers to questions that
Experience Cloud will provide a robust platform to help users haven’t even asked yet.” ◊
the telco gain a deeper understanding of their customers
through their own and 3rd-party data, and in turn deliver By MediaBUZZ
tailored communication and experiences at every
touchpoint, reaching the right audiences at the right time.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia