Sunday Dec 16th

How to prevent and ward distributed denial-of-service (DDoS) attacks
A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.
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Blockchain and Marketing
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testin ...
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Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)
As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.
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Meet the e-privacy regulations with login alliances
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
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Facebook’s Privacy Policy still seems to be illegitimate
Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.
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Singapore’s Cybersecurity Act
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framew ...
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Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers
Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore.
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SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP& ...
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Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future
Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.
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5 tips on how to reach B2B decision-makers despite ePrivacy
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to creat ...
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Ad Verification
Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability, advertisers and agencies can use Ad Verification to protect their brand image, besides boosting th ...
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How to prevent damage from phishing scams and malware
With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCr ...
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Security tips for ad server operators
When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact that encryption must also include all participating ad servers within the delivery chain so that frauds ...
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America’s CLOUD Act violates EU’s GDPR
In the US, President Donald Trump just signed the Cloud Act, a law that leads to violations of the GDPR of the EU. The abbreviation stands for the Clarifying Lawful Overseas Use of Data Act (CLOUD), which complements the existing Stored Communications Act (SCA).
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Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals
The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management, and catalyst for new business models, ...
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'Unliche' to unleash Digital Marketing Intelligence
Rappier’s new powerful cloud-based self-serve platform, Unliche, has been launched to help companies make smarter marketing budgeting decisions across channels by leveraging the power of measurement of success metrics for customer acquisition, retention and engagement for their digital propert ...
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Singapore companies embrace technology enabled techniques to fight fraud
In today’s digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highest level, PwC’s bi-annual survey of economic crime recorded.
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Streamr and Fysical partner to reshape human location data market
In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.
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Paving the way for smart cities: The smart sensor platform network
The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the variou ...
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Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content
AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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