Sunday Mar 24th

This week's highlights

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search en
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Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist withi
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Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicin
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Previous articles

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
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Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
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The digital achievement gap - companies struggle to meet customer expectations

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-incre
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Previous month's highlights

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obviously not the price-performance ratio that is decisive, but the best price-experience ratio in a price range, and people no longer speak of digital transformation, but digitization in the sense of optimal integration of the digital and analog worlds.

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey

The concept of the customer journey is very demanding, since it requires a consistent orientation to the digital transformation, both in terms of the processes depicted and the organizational structures. Furthermore, a powerful technical foundation is essential, or if the solution is to run in the cloud, the alignment of IT to cloud computing – e.g. with integrated virtualization.

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

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How to find the perfect marketing agency

Category: January 2019 - Digital Business Trends Predictions

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions

Strategic sales tips for 2019

Category: January 2019 - Digital Business Trends Predictions

Voice technology is driving brands to adopt a new strategy for search

Category: January 2019 - Digital Business Trends Predictions

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions

Corporate values in question, employee uncertainty on the rise

Category: January 2019 - Digital Business Trends Predictions
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