Monday May 20th

  • Generation Z are masters of adaptation on Social Media

    Generation Z are masters of adaptation on Social Media

    Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid norms and rules that receive the most approval from the social media community.

  • Storytelling - the latest trend for thousands of years

    Storytelling - the latest trend for thousands of years

    Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can also be measured accurately and quickly, proving that communication without a story cannot compete with story communication in terms of conversion rates.

  • TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

  • How AI is changing search engine advertising

    How AI is changing search engine advertising

    The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.

    For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image management via display marketing and remarketing as well, while search engines attract with unusual and cost-effective targeting options. The possibilities to reach target groups and campaign goals are almost limitless, making it therefore quite challenging to keep up with the trends.

  • Leading tourism websites localize their sites in at least 18 languages to assure success

    Leading tourism websites localize their sites in at least 18 languages to assure success

    The online translation agency One Hour Translation (OHT) revealed in a study that the world’s leading online tourism companies work extremely hard to expand their offerings to emerging markets in the former Soviet bloc, as well as Middle Eastern and East Asian countries.

  • Digital customer journey

    Digital customer journey

    In the classical marketing model, marketing is deemed to a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" the brand through few touch points (for example through TV ads).

  • Adobe acquires Allegorithmic for its game-changing 3D design tools

    Adobe acquires Allegorithmic for its game-changing 3D design tools

    Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

  • Closed ecosystems are creating significant problems for advertisers and publishers

    Closed ecosystems are creating significant problems for advertisers and publishers

    The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough information to measure campaigns effectively.

  • 2019 will be the “Year of Tipping Points"

    2019 will be the “Year of Tipping Points"

    2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new social- and value systems. The trend towards something new and the challenges in digital marketing will simply increase even more: it continues to be all about personalization, voice and the increasing dominance of Instagram; Amazon will go head to head with Google and Facebook in online advertising market share; and collaboration within agencies and agile brand management will keep on being important.

  • How to find the perfect marketing agency

    How to find the perfect marketing agency

    Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

  • Passing the major Customer Journey challenges with flying colors

    Passing the major Customer Journey challenges with flying colors

    Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

  • Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow

    Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow

    Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a cross-channel customer approach from online retailers. Certainly, it is easy to create a web shop today, using various tools on the Internet, good product ideas and a functional shop system alone are no longer enough for a successful online business. With the enormous changes in purchasing behavior, customer demands are shifting at the same time. The more it is important to be ahead of the times to prepare for the following trends:

  • Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

    Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

This week's highlights

Conversational AI is now integrated in Cortana and ready for developers

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its i
Read more...

Three good reasons why AI is useful for CX

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually th
Read more...

IROIN and epicInsights make measurement of influencer campaigns possible with AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influenc
Read more...
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Previous articles

New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

Category: April 2019 - Personalised & Customer-centric Content Marketing
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment
Read more...

Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing
Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots i
Read more...

Engagio provides customized and relevant real-time account insights to sales and marketing teams

Category: April 2019 - Personalised & Customer-centric Content Marketing
The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevan
Read more...
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Previous month's highlights

RTB House unveils first AI Marketing Lab innovations

Category: January 2019 - Digital Business Trends Predictions

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million.

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions

IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia Pacific excluding Japan (APEJ) organizations through 2023.

Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

Category: January 2019 - Digital Business Trends Predictions

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

How to find the perfect marketing agency

Category: January 2019 - Digital Business Trends Predictions

Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

View More Articles

Planning for the right voice search strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO for Voice Search

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

The hyper-intelligent workforce and the future of work

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Creative trends for marketers in 2019

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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