Wednesday Jan 29th

  • Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

  • PUBLIQ sets new standard with innovative publishing platform for creatives

    PUBLIQ sets new standard with innovative publishing platform for creatives

    After more than two years in development, PUBLIQ’s new publishing platform is now live and fully operational. Anyone can open an account free of charge and start earning income from their creations within minutes. Content creators around the world can publish text, music or video and see payments automatically made into their accounts six times an hour, every ten minutes. These automatic payments continue to be made ad infinitum and individual users are never charged a fee for using the platform.

  • CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

  • Smarter retail thanks to AI

    Smarter retail thanks to AI

    Skeptics foresee the demise of the brick-and-mortar shop due to the convenience of online shopping, but this impression is misleading. Retailers can give their businesses a new impetus by optimizing the buying experience with some help from new technologies such as Artificial Intelligence (AI), as the following points prove:

  • Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

  • Top criteria for brand success in the age of digitization

    Top criteria for brand success in the age of digitization

    The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • The TOP 100 most valuable companies in the world

    The TOP 100 most valuable companies in the world

    The market capitalization of the world's top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market capitalization, published by the accounting and consulting firm PricewaterhouseCoopers (PwC).

  • What’s really the adding value of programmatic

    What’s really the adding value of programmatic

    Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the massive use of adblockers.

  • Microsoft Synchronized Shopping made its debut

    Microsoft Synchronized Shopping made its debut

    Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.

    The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

  • What to consider before adopting AR?

    What to consider before adopting AR?

    Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider four questions:

  • ABI Research’s 2020 Technology Trends Report

    ABI Research’s 2020 Technology Trends Report

    ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.

  • Utilize the full potential of AR

    Utilize the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

This week's highlights

Industry’s first ‘Data Literacy as a Service’ offering

Category: January 2020 - Digital Business Trends Predictions
Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a
Read more...

Improvements and opportunities 5G brings to advertisers

Category: January 2020 - Digital Business Trends Predictions
Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and t
Read more...

Zendesk’s insights on the power of service in influencing customer loyalty

Category: January 2020 - Digital Business Trends Predictions
Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differenti
Read more...
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Previous articles

Spending on VR & AR expected to reach globally $18.8 billion next year

Category: December 2019 - AR & VR in Marketing
Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects
Read more...

Top 3 VR marketing campaigns

Category: December 2019 - AR & VR in Marketing
Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he
Read more...

Augmented Reality lifts data analysis to new dimensions

Category: December 2019 - AR & VR in Marketing
Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though ap
Read more...
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Previous month's highlights

CoreXM: Qualtrics most advanced enterprise insight platform

Category: October 2019 - Micro-moments & Customer Journey

Qualtrics launched CoreXM, its industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core while adding ground-breaking functionality to help experience management professionals listen to their customers and employees, understand their experiences, and take real-time action.

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey

The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

Brands must migrate to digital platforms as stores continue to lose share, says GlobalData

Category: October 2019 - Micro-moments & Customer Journey

Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.

iflix Advertising adopts Xandr’s strategic selling platform

Category: October 2019 - Micro-moments & Customer Journey

Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.

View More Articles

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