Tuesday May 22nd

Latest News

  • Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology

    Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology


    Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.

    With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT devices offers ideal solutions for applications including youth/senior safety, asset protection, smart meter, transportation and environment monitoring. Leveraging the fully-deployed LTE-M network service of Orange, a leading telecommunication operator in Europe, Sercomm's new LTE-M devices answer the needs of numerous markets to catch the upcoming IoT business opportunities.

  • 4 Digital Advertising Trends marketers should be looking out for in 2018

    4 Digital Advertising Trends marketers should be looking out for in 2018

    In the advertising world, 2017 can be seen as a transitional year for publishers and platforms.

  • Marketing teams must evolve in 2018 to get their act together

    Marketing teams must evolve in 2018 to get their act together

    When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disruption is necessary this year, so that the potential of new advertising technologies can be exploited.

  • AdColony receives TAG Certification for fighting digital ad fraud

    AdColony receives TAG Certification for fighting digital ad fraud

    The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.

  • MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

    MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques to help organizations leverage existing investments and navigate toward a successful data-driven organization, which MicroStrategy refers to as the ‘Intelligent Enterprise’.

    Michael J. Saylor, MicroStrategy’s CEO, highlighted in his keynote the challenges companies face when confronted with constantly evolving pressures, suggesting the use of the map to plan their analytics initiatives for 2018 and to evaluate how each part impacts business constituents, from employees to customers and vendors.

  • Artificial Intelligence is taking centerstage in marketing

    Artificial Intelligence is taking centerstage in marketing

    Today, artificial intelligence (AI) is almost indispensable when talking about customers' service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, Baidu or Alibaba are joining forces and investing billions of dollars in AI, too.

  • Emerging group of 'cloud masters' accelerates the ability to outperform peers

    Emerging group of 'cloud masters' accelerates the ability to outperform peers

    A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

  • How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

    As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

  • Striking omni-channel success

    Striking omni-channel success

    Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.

  • In 2018, the digital world must adapt to new developments

    In 2018, the digital world must adapt to new developments

    Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertainment and Artificial Intelligence:

  • AI’s impact on the workforce of the future is no different from previous industrial revolutions

    AI’s impact on the workforce of the future is no different from previous industrial revolutions

    PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

  • The changing 'lingual' face of ‘Digital India’

    The changing 'lingual' face of ‘Digital India’

    India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of its study titled ‘The Changing Lingual Face of Digital India’, which highlights the rapid shift of digital users towards regional content consumption. Times Internet is one of India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes.

  • Is AI exhausting or feeding the work environment?

    Is AI exhausting or feeding the work environment?

    According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

  • Meet the e-privacy regulations with login alliances

    Meet the e-privacy regulations with login alliances

    If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

This week's highlights

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing o
Read more...

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the pro
Read more...

SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

Category: May 2018 - Cybersecurity & Data Protection
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-u
Read more...

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a ta
Read more...
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Previous articles

LINE now boosted with the AI brain of Aixon

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in As
Read more...

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as suppo
Read more...

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called
Read more...

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
Read more...

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
Read more...
View More Articles

Previous month's highlights

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of its study titled ‘The Changing Lingual Face of Digital India’, which highlights the rapid shift of digital users towards regional content consumption. Times Internet is one of India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes.

Revolutionizing the customer approach with Artificial Intelligence Marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

One of the most difficult tasks for marketers is a personalized customer approach and that’s exactly where AI can help.

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

The most influential and popular AI applications providers for marketing support

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

  Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

View More Articles

Aurecon launches Just Imagine #100GoodIdeas eBook

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Communication models in IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Native advertising isn’t just a trend but has a lasting impact on digital marketing

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

More efficiency in service excellence thanks to AI

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

IoT usability in marketing and CRM

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

ZTE's innovative application NB-IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
View More Articles

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