Sunday Dec 16th

  • Southeast Asia's internet economy hits an inflection point

    Southeast Asia's internet economy hits an inflection point

    Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

  • Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier launched AI-driven proactive marketing automation platform AIQUA

    Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

  • MediaMath announced new Native Ad offering

    MediaMath announced new Native Ad offering

    MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • IDG launched its new service platform IGD Asia

    IDG launched its new service platform IGD Asia

    International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

  • Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

  • Easy tips to feel more resilient and controlled

    Easy tips to feel more resilient and controlled

    Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whether in a personal or professional context.

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • Advanced Data Modeling

    Advanced Data Modeling

    Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

  • Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).

  • Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
Read more...

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
Read more...

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
Read more...
View More Articles

Previous articles

Southeast Asia's internet economy hits an inflection point

Category: November 2018 - Email Marketing & E-Commerce
Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.
Read more...

Generation Z is technophile and thoughtful

Category: November 2018 - Email Marketing & E-Commerce
Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and
Read more...

Authentic AI includes dynamic adaptation to novelty

Category: November 2018 - Email Marketing & E-Commerce
In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, exp
Read more...
View More Articles

Previous month's highlights

Marketing Automation is much more than just software, useful for any business sectors

Category: September 2018 - Marketing Analytics, Automation & Attribution

Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution

The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

PocketCon Creative Gallery calls fandom artists to join in

Category: September 2018 - Marketing Analytics, Automation & Attribution

PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and communicate with fans and gives every artist an equal opportunity to get into the spotlight.

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution

Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.

View More Articles

Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Publication of the Zendesk Benchmark Guide for Enterprise

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
View More Articles

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