Monday Jul 23rd

Latest News

  • Immersive media is driving the next wave of creativity and storytelling

    Immersive media is driving the next wave of creativity and storytelling

    Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.

  • Getting Google’s attention with voice-based search

    Getting Google’s attention with voice-based search

    Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutionized online user behavior fundamentally. So, seize your chance to ensure your presence in the ‘market of the future’ by taking appropriate SEO measures now. Get a head start, since there are still only a few retailers aligning their marketing strategy in this area.

  • Digital voice assistants set a trend in the SEO market of the future

    Digital voice assistants set a trend in the SEO market of the future

    In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

  • To what extent can AI positively support brand building or perception?

    To what extent can AI positively support brand building or perception?

    Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

  • AI makes search engine advertising simply better

    AI makes search engine advertising simply better

    Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling AI pullulates in the industry since then since the potentials are simply breath-taking.

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

  • Glass ceiling cracked, but not smashed

    Glass ceiling cracked, but not smashed

    Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.

  • Social Media must be part of any orchestrated marketing strategy

    Social Media must be part of any orchestrated marketing strategy

    The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, its networking power and user-generated content, marketing activities need to be strategically orchestrated for proper human resources planning, time- and cost management.

  • Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

    Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

    The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management, and catalyst for new business models, rather than a compliance issue or hurdle.

  • Yahoo Mail launched new mobile web experience and Android Go App

    Yahoo Mail launched new mobile web experience and Android Go App

    By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP’s growth strategy, pointing out that according to the World Economic Forum, Singapore is the most competitive economy in Asia Pacific and third globally.

This week's highlights

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a
Read more...

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. W
Read more...

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for Android antitrust violations, in their attempt to force the tech giant to stop the ‘illegal t
Read more...
View More Articles

Previous articles

Yahoo Mail launched new mobile web experience and Android Go App

Category: June 2018 - Mobile & Video Marketing
By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yah
Read more...

Circles.Life partnered with Adobe to deepen customer insight and enable better CX

Category: June 2018 - Mobile & Video Marketing
Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastes
Read more...

‘Irdeto Armor’ protects the device, data and services built on Android TV

Category: June 2018 - Mobile & Video Marketing
At ConnecTechAsia, the new mega technology event in Singapore, Irdeto just launched its Android TV security solution named “Irdeto Armor”, which has been designed to protect the device, da
Read more...
View More Articles

Previous month's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.

Mixed Reality (MR)

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

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How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection

Streamr and Fysical partner to reshape human location data market

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

'Unliche' to unleash Digital Marketing Intelligence

Category: May 2018 - Cybersecurity & Data Protection

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
View More Articles

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