Tuesday Jan 19th

  • Interpretation of the intention of the search makes all the difference

    Interpretation of the intention of the search makes all the difference

    All statistics on the use of Google Home and Amazon Echo point into the same direction: the users have focused on a small, sharply delineated area of application that is far below what was expected at the height of the hype two years ago. Therefore, the question arises, whether the optimization for language and voice search is really relevant?

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • Increase efficiency by giving marketers control over the customer experience

    Increase efficiency by giving marketers control over the customer experience

    The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

  • Off to new worlds with virtual, augmented, and mixed realities

    Off to new worlds with virtual, augmented, and mixed realities

    In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cables and allow images to be seen in HD: VR headsets in 8K with much more powerful processors. There is even talk that Artificial Intelligence (AI) will be more and more integrate and the latest 5G standard will provide very interesting scenarios for the evolution of VR. For sure, this standard will allow more devices and large user communities to be connected, but most importantly, consumers will receive images in real time, almost as if they were seeing them with their own eyes, thanks to the latest 5G technology.

  • Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice, a new product that will modernize the contact center by embedding telephony inside Salesforce Service Cloud has been launched earlier this year. Service Cloud Voice unifies phone, digital channels, and CRM data in real-time in one centralized console and can be regarded as the contact center of the future — intelligent, unified, and fast.

  • Customer experience’s road to success

    Customer experience’s road to success

    CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

  • Messengers and social media can serve to disclose personal data

    Messengers and social media can serve to disclose personal data

    I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even controls us – with frightening consequences.  Although we are aware of that already – and in general the fact that nothing is for free on the internet - we still do not want to face the truth.

  • Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product and services has been skyrocketing: Adobe Sign usage has risen more than 200% and Acrobat DC monthly active users have more than doubled in 2020, reflecting the growing role PDF plays across all segments of the economy. In fact, it is estimated that there are currently more than 2.5 trillion PDFs in the world today.

  • Will voice commerce be the game changer e-commerce?

    Will voice commerce be the game changer e-commerce?

    According to the software company SynergyTop, 2020 is a decisive year for voice commerce as it offers a new sales channel for merchants and brands who want to sell their services and goods.

  • For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    Online video is more popular than ever with Singaporeans watching eight hours, 42 minutes per week on average, higher than the global average of seven hours, 55 minutes per week. With consumers homebound during the pandemic, video viewing in Singapore increased 14% compared to last year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, Inc., to understand consumer perceptions and behaviors around online video.

  • Speech recognition with artificial intelligence

    Speech recognition with artificial intelligence

    Due to voice assistants that are used in customer service, such as Siri or Alexa and “talking robots”, the topic of speech recognition is currently highly topical. Voice assistants learn to decipher the core of a customer’s message, so that the customer does not have to learn which commands to use to get to the goal, which sounds easier than it is, considering that dialects, synonyms or paraphrases have to be learned by the bot first.

  • VR glasses Oculus Go for lecture and presentation training

    VR glasses Oculus Go for lecture and presentation training

    The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or practice step by step rhetorical exercises such as direct speeches.

  • Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

    Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces the FMCG industry to establish a direct relationship with their customers, which means their advertising must become more individual and digital.

  • Qualtrics launched new XM training program in partnership with TrainTheCrowd

    Qualtrics launched new XM training program in partnership with TrainTheCrowd

    Qualtrics launched in partnership with its training partner TrainTheCrowd,  a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technology to deliver in-person training in Asia Pacific and Japan.

This week's highlights

Artificial Intelligence and Marketing Automation in Marketing

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
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AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
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AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...
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Previous articles

Consumer trends that define the digital economy in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic
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Be in compliance with data protection in the jungle of regulations

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in
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Digital identity revenue for mobile network operators continues to grow

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
According to a new study from Juniper Research, mobile network operator revenue from digital identity will reach $8.1 billion in 2025, up from just $1.3 billion in 2020. The research found that, as th
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Previous month's highlights

For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Online video is more popular than ever with Singaporeans watching eight hours, 42 minutes per week on average, higher than the global average of seven hours, 55 minutes per week. With consumers homebound during the pandemic, video viewing in Singapore increased 14% compared to last year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, Inc., to understand consumer perceptions and behaviors around online video.

Limelight Networks’ new EdgeFunction improves online experiences

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their own code.

Smart checkout technologies are gaining momentum in CX management

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm YouGov.

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