Tuesday Apr 30th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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SentinelOne enhances cloud security with Snyk

Category: Oct–Dec 2023 - Omnichannel Marketing
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
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Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
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Mobile Security Basics
Mobile device use in the business world is definitely on the rise. However, as mobile access to sensitive corporate information becomes more popular and the number and type of mobile devices used to access such information increases, security is an important concern. Mobility has its own characteris ...
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The Mobile Marketing Value Chain
With ABI Research stating the global mobile marketing and advertising sector will be worth US $19 billion by 2011 and the Internet Advertising Bureau ‘Engage for Mobile’ conference in November 2007 claiming Mobile Advertising is set to take up more than half of advertisers’ budgets by 2012; th ...
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The Thorny Side of Mobile Marketing
Introducing mobile into the marketing and advertising mix represents the single largest evolution in the past decade of marketing for brands and content owners alike.Whether the aim is to drive revenues, cross sell products or acquire customers, the potential of mobile is obvious.
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The Many Faces of Mobile Marketing Campaigns
Mobile marketing fits in across a wide variety of marketing disciplines and can be a channel in its own right. It was first used most frequently by sales promotion agencies as a very convenient way to manage a competition – the ubiquitous ‘text and win’ promotion.
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Previous month's highlights

Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.

Content Remains King in the Future of Video in India

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

Advertisers' awareness of cookieless technologies remains low according to global survey

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.

IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.

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