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APPOINTMENTS & ANNOUNCEMENTS

Florent Bellahsene will join the Crayon Asia team as VP for South East Asia, effective September 5
2017. Florent Bellahsene will lead the company's expansion efforts in South East Asia. He will be
based in Singapore and report to Crayon's CEO, Torgrim Takle.

Bellahsene's goal will be to continue running and developing a high-performance team and busi-
ness across South East Asia. Joining from Southern Europe, where he led the Crayon business for
France, Spain and Portugal, and across three consecutive years of leadership, Bellahsene pro-
duced triple digit growth. With over 15 years of industry experience, five of these being occupied
Florent within Crayon, Bellahsene has also played a pivotal role in several group initiatives, including new
Bellahsene
markets set-up and alliances.

South East Asia is a key region for Crayon and its intention is to further increase its focus and investment within
this region. Along with this leadership announcement, the team wants to share their commitment and ambition to
continue growing the company's business in South East Asia with a focus on Digital Transformation.

This leadership change and further company investments will reinforce the countries Crayon already has a pres-
ence in, namely: Singapore, Malaysia and Philippines, with further growth in other countries throughout the region.

The potential for Cloud Services Market South East Asia is very dynamic. Crayon estimates 70% of the compa-
ny's customers require enablement, consulting and services to maximize the full benefits of cloud for their busi-
ness. As the global leader in software asset management (SAM), cloud and volume licensing, and associated
consulting services, Crayon is a trusted advisor to many of the globe's leading organizations. Through our unique
people, tools and systems we help optimize our clients' technology estates within the new mobile-first, cloud-first
world.

Headquartered in Oslo, Norway, the company has over 1000 teammates in offices worldwide. ◊
Nielsen Holdings plc announced it has entered into a definitive agreement to acquire Visual
IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising
on digital platforms that helps improve ROI for brand marketers.

With this transaction, Nielsen will acquire Visual IQ's industry-leading MTA software platform, along with the un-
derpinning data, technology and intellectual property. The acquisition of Visual IQ will improve Nielsen's ability to
automatically ingest and process large datasets, as well as provide Nielsen with access to more proprietary big
data from advertisers, publishers and retailers. The deal is expected to close in October 2017. Terms were not
disclosed yet.

With this acquisition, Nielsen clients will gain access to Visual IQ's marketing attribution expertise and a compre-
hensive software platform for analyzing customer profiles, in combination with tactical marketing performance
across all channels and devices. Visual IQ's Marketing Intelligence Platform delivers the real-time insights that
brands and agencies need to optimize marketing performance through the combined power of audience and at-
tribution. ◊
South China Morning Post (SCMP) announced the appointment of Ms. Mi Li to the posi-
tion of Head of Global Marketing.

Ms. Li will report to Chief Operating Officer Elsie Cheung and will spearhead audience and mar-
ket development strategies to help heighten SCMP's global brand presence. In addition to devel-
oping SCMP's branding and communications strategies, Ms. Li will identify and leverage spon-
sorship, partnership and marketing synergy opportunities for the brand.
Mi Li
She joins SCMP from the Financial Times (FT), where she was Global Head of Business Partnerships and Con-
tent Marketing, and a member of the FT's Leadership Group in the United States. Ms. Li was also a founding
member of the FT's Audience Engagement team, which enhanced collaboration between its editorial team and
commercial divisions. She also co-founded the FT's Future of FinTech Awards, which was launched globally last
year.

Prior to the FT, Ms. Li was Audience Development Director at The Fiscal Times and Marketing Manager at Ameri-
can City Business Journals, the largest publisher of metropolitan business newsweeklies in the United States.
She has established her thought leadership in global marketing and digital strategies and spoke at multiple inter-
national conferences such as Digital Innovators' Summit and Digital Media Asia.

Ms. Li holds a B.A. in Journalism from the Communication University of China, and a M.A. in
Strategic Communications from the University of Missouri-Columbia. ◊
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