Page 37 - AeM_Sept_2017

APPOINTMENTS & ANNOUNCEMENTS

Glispa announced its acquisition of justAd, a creative tech platform that enables brands and agencies to
easily create, serve and analyze interactive ad units.

justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging
ad types enable brands and agencies to reach past “banner blindness syndrome”, create real communication and
improve KPIs.

Over the past year, justAd’s main business was in the playable ads arena, where most of the biggest games and
brands participated in its beta offering, hence most blue-chip brands have run campaigns with justAd on a global
scale.

“Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them
has limited their use so far. justAd’s solution solves this problem, and democratizes this technology for brands of
all sizes,” said Itamar Benedy, CEO at Glispa. “This acquisition represents one more step on our way to building a
more comprehensive solution for our clients, and is a real game changer. We’re very excited to fold this into our
existing products and to begin rolling it out.”

justAd’s solutions will integrate into a variety of existing Glispa products including Glispa’s native programmatic ad
exchange Avocarrot as well as Glispa’s performance network. It will also integrate with Glispa’s proprietary Data
Management Platform (DMP) to gather and provide high quality first party data and provide the most up-to-date
consumer insights. ◊

Megaport, the global leading provider of Elastic Interconnection services, announced that
Tim Hoffman will join the company as Chief Technology Officer, effective 1 October 2017.

He will be responsible for managing product, procurement, network operations, network architecture,
and software development, and will report directly to Megaport’s Chief Executive Officer, Vincent
English.

Following nearly a decade of building telecommunications networks in New Zealand, Hoffman has Tim Hoffman
spent the last three and a half years leading teams to scale large Content Distribution Networks
(CDNs) and backbones around the world. From late 2014, he led the Global Network team at Twitter, responsible
for worldwide infrastructure, including all interconnection, backbone and content distribution infrastructure, and
global Data Centres. He has negotiated peering agreements with some of the largest internet backbone providers
in the world, while leading the commercial effort to significantly reduce the operational costs of infrastructure. ◊
Essence, a data-driven global agency, just announced that the team members and clients of its sister
agency, Maxus, will join Essence in Korea. This is part of GroupM's global reorganization, which is expanding
the capabilities and reach of Essence -- and merging MEC and Maxus in other markets. The transition of Maxus
to Essence in Korea will be complete by the end of the year, with the migration of a 15-person team.

Jay Lee, currently Business Director of Maxus Korea, will switch into the same role at Essence, where he will lead
the agency's expansion into the market and offer clients a compelling, data-led full-service media proposition. The
role will be in effect by January 1, 2018. ◊

As Ogilvy continues its process of transformation, Ogilvy Beijing has announced that Adrian
Zhu, Executive Creative Director of Raynet Ogilvy, has been promoted to Group Executive
Creative Director (GECD) of Ogilvy Beijing. His appointment will serve to further strengthen
Ogilvy’s leadership and he is the type of modern marketer that we are seeking as part of Ogilvy’s
Next Chapter strategy.

Adrian Zhu As one of the first local creative talents hired by a 4A agency in China, with 25-year of experience in
the communications industry, Adrian joined Ogilvy in 1994 as a senior copywriter. His abundant
knowledge and in-depth understanding of both communication and creative work has helped him
build a strong record working with iconic international and local brands, giving him a unique perspective to under-
stand the Chinese market. Adrian’s track record also includes work in China outbound and a massively successful
national image campaign for the Chinese government.

Adrian has worked with a wide range of clients, including IBM, Microsoft, Mercedes-Benz, BMW, Audi,
Volkswagen, FAW-Volkswagen, FAW Group, AT&T, McDonald’s, KFC, President Food, Master Kong, China Mo-
bile, China Unicom, Martell, Kimberly-Clark, SmithKline Beecham, Maxwell House, Dabao, Jinghua Tea, Sa-
nYuan, Yili, etc., winning honors and recognition from Media, AdFest and the China 4A Golden Seal Awards. He
has won a strong reputation among clients as a reliable partner dedicated to marketing that gets results.

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