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APPOINTMENTS & ANNOUNCEMENTS





MediaBUZZ congratulates all winners of the 1st
Lisbon International Advertising Festival and
Ogilvy & Mathers Singapore respectively for
representing Asia so impressively.

Ogilvy & Mather Singapore was recognized as
Agency of the Year, won Gold and Bronze in the
category ‘Branded Content’, Silver in the category
‘Craft’ and Silver in ‘Design’, all awards in the cate-
gory “Mobile", which means two Gold and one
Bronze award, Gold in the category “Press” and
last but not least as well Gold in the category “TV”. Not to mention that Ogilvy won the Network of the Year award.
What a great achievement, bringing 10 awards home!

MediaBUZZ is proud of having been chosen as the only official international media partner from Asia for the inau-
gural Lisbon International Advertising Festival 2016.

The festival aims to recognize the best work done in the creative field, while establishing the Portuguese capital as
one of the world’s advertising hubs.

The event started off with a panel discussion on "The Future: Branded Content or Storytelling in Traditional Me-
dia?" led by Luís Silva Dias from FCB International, Ramzy Haddad from Publicis Middle East at MENA Region
and Tereza Svěráková from Y&R Prague. Followed by Eva Santos from Proximity Spain, Jason Romeyko, previ-
ously from Saatchi & Saatchi Switzerland, and Sarah Barclay from J. Walter Thompson New York, who discussed
the topic "Brands with a purpose or brands focused in great creativity?" While the last round of discussion was
themed "How not to let a great idea die" and included Luis Silva Dias from FCB International, Frank Seiler from
Jung von Matt Elbe, and Kumuda Rao from Leo Burnett Mumbai, India.

Mr. Washington Olivetto, President of the Executive Jury, who shared his expertise with all fellow colleagues and
young and aspiring creatives, gave the last speech of the day, before opening the awards ceremony.

Mr. Olivetto was recognized with the Career Award, celebrating the brilliance of his career and his impressive con-
tribution to the advertising industry.

The Young Lisbon was the first category to be awarded with bronze, silver or gold, followed by the Local Lisbons,
since The Lisbon International Advertising Festival aims not only to award the best work on a global scale, but
also on a regional level.

The festival's sixteen categories and winners can be looked at here.






Irdeto, the world leader in digital platform security, announced the appointment of Bengt
Jonsson as Senior Vice President of Global Sales.

Jonsson joined Irdeto as Vice President Sales, Asia Pacific in July 2008. He was responsible
for sales in six regions, including China, Japan, North Asia, South Asia, South East Asia and
Australia/New Zealand. Now, he will lead Irdeto’s sales and account management teams
worldwide. He is responsible for developing key accounts, fueling new business acquisition
and offering Irdeto’s full breadth of 360 security solutions and services to current customers.

Prior to joining Irdeto, Bengt was CEO of LyngBox Media AB, a Swedish hybrid set-top box
Bengt Jonsson
start-up, and has also held senior management positions with Thomson's Client Device busi-
ness unit in Asia and with Nokia's multimedia business units in Asia and Europe. Jonsson is
based out of the company’s global headquarters in Hoofddorp, Netherlands. ◊


42 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
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