Page 48 - index
P. 48
COMPANIES & CAMPAIGNS
Do you have what it takes to “Make the Cut”
in the first-ever crowdsourced music video competition?
According to a survey by Bazaarvoice, the majority of Vinnie Hobbs, a music video editor who works with
millennials (84%) say online user-generated content in- Kendrick Lamar and Kanye.
fluences their purchase and usage decisions. Indeed,
open sourced content creation is a trend that continues Adobe is convinced that co-creation reflects our cultural
to evolve and has supposedly been started by Nine Inch dynamics, where brands must partner in an organic way
Nails with the release of a fan-made concert film in 2010. versus forcing integration. That’s why the company has
tied up with Imagine Dragons to turn over full creative
An influx of social media hashtag campaigns to curate license to their fans, while celebrating at the same time
fan photos followed, or just think about Apple’s “Shot on its 25th anniversary of Adobe Premiere Pro.
iPhone” campaign that encourages amateurs and pro-
fessionals to capture photos. The prize money for the ultimate winner is $25,000, but
there will be also award bonus prizes of $1,000 each
Anyway, Adobe recognizes the importance of consumer- and a year-long Creative Cloud subscription for four
led efforts with an unprecedented move – the launch of special categories: Fan Favorite, Most Unexpected,
the “Make the Cut” contest with Imagine Dragons. Best Young Creator and Best Short Form, as well as
one special bonus prize of $2,500, a year-long subscrip-
Fans get access to uncut footage from a leading music tion to Creative Cloud and 25 Adobe Stock credits.
video director to cut and craft as they see fit, supporting
and nurturing the creative community with the opportuni- If you want to know if you have what it takes to “Make
ty to create their own music video and, most importantly, the Cut”, here is your chance, and if you’re not a Crea-
be recognized for their work, which will be judged by tive Cloud member, yet, you can download a free trial of
some of the industry’s best - including Academy Award Premiere Pro CC to begin with. ◊
Winner Angus Wall, who edited films like Fight Club, and
By MediaBUZZ
https://www.youtube.com/watch?v=BjowfdPXqmQ
48 March 2017 - Social Media & Influencer Marketing
Do you have what it takes to “Make the Cut”
in the first-ever crowdsourced music video competition?
According to a survey by Bazaarvoice, the majority of Vinnie Hobbs, a music video editor who works with
millennials (84%) say online user-generated content in- Kendrick Lamar and Kanye.
fluences their purchase and usage decisions. Indeed,
open sourced content creation is a trend that continues Adobe is convinced that co-creation reflects our cultural
to evolve and has supposedly been started by Nine Inch dynamics, where brands must partner in an organic way
Nails with the release of a fan-made concert film in 2010. versus forcing integration. That’s why the company has
tied up with Imagine Dragons to turn over full creative
An influx of social media hashtag campaigns to curate license to their fans, while celebrating at the same time
fan photos followed, or just think about Apple’s “Shot on its 25th anniversary of Adobe Premiere Pro.
iPhone” campaign that encourages amateurs and pro-
fessionals to capture photos. The prize money for the ultimate winner is $25,000, but
there will be also award bonus prizes of $1,000 each
Anyway, Adobe recognizes the importance of consumer- and a year-long Creative Cloud subscription for four
led efforts with an unprecedented move – the launch of special categories: Fan Favorite, Most Unexpected,
the “Make the Cut” contest with Imagine Dragons. Best Young Creator and Best Short Form, as well as
one special bonus prize of $2,500, a year-long subscrip-
Fans get access to uncut footage from a leading music tion to Creative Cloud and 25 Adobe Stock credits.
video director to cut and craft as they see fit, supporting
and nurturing the creative community with the opportuni- If you want to know if you have what it takes to “Make
ty to create their own music video and, most importantly, the Cut”, here is your chance, and if you’re not a Crea-
be recognized for their work, which will be judged by tive Cloud member, yet, you can download a free trial of
some of the industry’s best - including Academy Award Premiere Pro CC to begin with. ◊
Winner Angus Wall, who edited films like Fight Club, and
By MediaBUZZ
https://www.youtube.com/watch?v=BjowfdPXqmQ
48 March 2017 - Social Media & Influencer Marketing
