Page 49 - index

Hootsuite acquired Naritiv’s Analytics

Solution to enable customers leveraging

Snapchat in digital marketing campaigns

The social media management platform Hootsuite ac- By the end of 2016, Snapchat boasted over 156 million
quired the Snapchat analytics solution created by Nari- users worldwide and 10 billion daily video views. With
tiv, a Los Angeles-based content creation company. Naritiv’s solution, Hootsuite customers can harness
Snapchat’s power as an emerging, brand-building vid-
Following its recent acquisitions of digital advertising eo network.
technology leader AdEspresso, and social analytics “We felt our Snapchat solution was complementary to
leader, LiftMetrix, this announcement underscores Hoot- the innovative marketing solutions that Hootsuite offers
suite’s continued investment across today’s most rele- to brands and agencies,” said Dan Altmann, co-founder
vant social networks and momentum in building a best- of Naritiv. “Hootsuite is a market leader for social media
in-class social marketing solution. management across both paid and organic channels
and we’re excited to see Hootsuite take our technology
“Brands are turning to video-centric networks like Snap- to the next level.”
chat to engage with their audiences,” said Ryan Holmes,
CEO of Hootsuite. “Naritiv has been at the forefront of As part of the acquisition, members of the Naritiv prod-
connecting brands and agencies with Snapchat influenc- uct team will join Hootsuite’s newly opened Los Ange-
ers and their audiences. We’re thrilled to integrate Snap- les office. All in all, Hootsuite’s footprint in major mar-
chat functionality into the Hootsuite platform to help our kets around the world includes New York, London, Par-
customers take full advantage of this dynamic video net- is, Hamburg, Singapore, Toronto and its Vancouver
work. Snapchat is the new TV.” headquarters. ◊

Regarded as one of the top ten most innovative video By MediaBUZZ
companies, Naritiv’s analytics solution has helped com-
panies understand and enhance the impact of their digi-
tal campaigns on Snapchat.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia