Page 45 - AeM_June_2018

COMPANIES & CAMPAIGNS

However, there is already a solution that allows At the same time, no media company using these
converting a huge number of online viewers into an technologies accrues any extra costs for additional
advantage and a reason for ensuring a stable and infrastructure development. This technology optimizes
completely balanced delivery channel. All users who the existing infrastructure ideally and maximizes
participate in a network “organically guarantee" the delivery capacity. And you pay only for the actual
capacity of the whole delivery network, increasing it bandwidth usage.
when demand grows. Thus, a distributed P2P network
becomes a pledge and guarantee of high quality video The avalanche of content will continue to gain in volume
delivery through a decentralized or peer-to-peer network, month to month every year and you need to stay
no matter how large the audience. focused on delivering quality to your customers. Here,
Teleport Media is at your disposal to ensure that
Today this solution already works on hundreds of delivering media content does not become a budgeting
thousands of devices every day. Online TV and Video nightmare for you.
Streaming services that purchase this type of service
save money on traffic delivery, handle spikes during One of the most important competitive advantages of
major events and maintain a high-quality level of service. the above-mentioned solution is that its integration with
This type of service delivers video streams to end users any TV-channel takes no more than 15 minutes, so you
through a P2P-distribution layered over the broadcaster's can start benefiting from all the solutions’ advantages
existing CDN topology, that is built in real-time as the within one day. As a result, you get an immediate
network of simultaneous consuming browsers and improvement in the quality of media content delivery
devices grows. with simultaneous savings on broadcasting costs.

Teleport Media can help you introduce this solution on There are companies whose aim is to scale existing
your platform to solve your needs. And it is worth noting performance by creating a framework that enables the
that their solution isn’t just a product for geeks, but a construction of peer-to-peer CDNs while utilizing regular
stable solution that is being used by a significant number customer-level devices (PCs, mobiles, STBs, etc.) as
of leading internet broadcasting services. distribution nodes. These devices run special software
that uploads certain video content of a certain CDN
A couple of lines of JS code are integrated into the customer and then uploads it multiple times to multiple
broadcasters site and the P2P platform immediately content viewers. While uploading the content, the
starts to build a highly distributed mesh architecture distributing node will consume outgoing Internet
network to relocate most of the bandwidth from the CDN bandwidth that is currently not in use by the distributing
to the P2P. This ensures more reliable, scalable delivery node owner. The owner gets a reward that depends on
while managing spikes in audience growth and provides the volume of the traffic transferred and the price of the
the viewers with better video quality. Moreover, traffic unit.
integration by using JS plugins allows you to connect
any HTML5 player with zero or minimal customization. We have reason to believe that soon the described
technology will take a strong place in the infrastructure
The solution is based on the Google-supported WebRTC of online broadcasting companies worldwide and will
protocol, which is already implemented in more than contribute to the robust optimization of resources used
75% of modern browsers and mobile devices, as well as for live streaming. This will help achieve unparalleled
the latest generation Smart TVs. It allows for browsers to global reach, improved scale, and higher viewing
connect with each other and for direct file transfers quality, while drastically reducing the operational costs
between them without the involvement of the server- associated with running a successful online video
based delivery infrastructure. For example, this protocol platform. ◊
is used in all conferencing and telephony services and
webinar platforms.

Using this type of P2P delivery can offload up to 80% of
the traffic, thereby using 15 times less server capacity By Dmitry Shuvaev,
and bandwidth to deliver the same content for all kinds of Teleport Media
media event broadcasters: Live News, Entertainment,
Sports, etc.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia